As an indispensable part of people's daily life, snack food is one of the concrete manifestations of the food industry to meet the people's growing needs for a better life. The reporter learned that with the continuous improvement of economic development and consumption level, the health needs of consumers are also increasing. At present, new concepts such as "naturalization" and "clean ingredient list" are affecting the snack industry, and this trend is even blowing to dried steaks.
Dried steak is popular in the fitness circle Beef jerky is not the same as steak dry
Thanks to the fitness coach for recommending this dried steak to me", "Ready-to-eat it is both satisfying and anti-hunger", "Low fat, low calorie, strong satiety" ......Flipping through different social apps, many fitness experts often mention beef jerky or dried steak products when sharing "a great companion on the fitness road".
For the younger generation who love fitness, beef jerky or steak jerky is undoubtedly the best choice for meal replacement. As a kind of casual snack, beef jerky has been familiar and loved by consumers, but the same beef as the ingredient of beef steak seems to be a little unfamiliar to consumers. Even many consumers can't tell what is beef jerky and what is beef steak
It is reported that although steak and beef jerky are both beef products, there is a huge difference.
What's the difference?With questions, the reporter interviewed Liang Yuanshuai, purchasing director of Yangjiang Weiren Food. Liang Yuanshuai told reporters: "First of all, beef steak and beef jerky are different in raw materials. The best parts of beef can be made into steak, and not all beef can be made into steak. Therefore, steak has much higher requirements for beef material than beef jerky, while raw cut steak has higher requirements for beef. Secondly, the shape of beef jerky and beef jerky is also different, beef jerky is mostly strip-shaped, beef steak is flake-shaped, and the palatability of beef steak is better than beef jerky. According to Liang Yuanshuai, Yangjiang Weiren also food production is the original cut steak products, all raw materials are imported beef, mainly imported grain-fed cattle, at least 120 days to 150 days of grain feeding in the later stage.
Subtract the ingredient list Cut the steak in a "natural" way
The "How to Innovate for the Tangled Z Era - Research Report on China's Snack and Beverage Category" (hereinafter referred to as the "Report") released by Reece Strategic Positioning Consulting pointed out that the trend of health is one of the continuous hot spots in the snack and beverage industry in recent years.
The report states that 775% of Gen Z respondents consider ingredient health to be the most important consideration. The younger generation is more health-conscious, favoring healthier and purer raw materials, ingredients, and ingredients, but they can't let go of their taste buds to enjoy.
The reporter learned that Yangjiang Weirenye Food is also looking at the development prospects of healthy leisure snacks, and is committed to producing delicious and healthy leisure snacks for consumers. Not only subtract the ingredient list of dried steak products, but also maintain the most "natural" attitude in the packaging.
Our steak jerky from beef to the product, nothing is added, and it can be seen from our ingredient list that there is only beef, and we have truly achieved zero additives. Our original intention is to make products that can be eaten by all groups and make healthy food. Liang Yuanzun, production director of Yangjiang Weiren Food ***, told reporters.
In addition to the ingredient list of the product is very clean, the reporter saw that the packaging of dried steak produced by Yangjiang Weiren Food is also very simple. In this regard, Xie Bing, general manager of Yangjiang Weirenye Food, said: " We do the original cut beef steak whether it is consumers or the relevant regulatory authorities have higher and higher requirements for food safety, many products on the market will also add some additives, we will do good beef products without adding any additives, the original presentation to consumers, so that consumers can eat safe and secure products, in fact, the packaging is not as good as the real product can reflect the friendliness of consumers, only the product can be made in a down-to-earth way to make consumers love, so as to increase the stickiness of consumers to the product. ”
Xie Bing also said: "Our brand relies on quality to obtain consumer recognition, rather than relying on packaging to attract consumers' attention, only consumers recognize our quality, our brand is valuable." From the feedback of consumers will see their recognition of our products, so far consumers have good feedback on the quality and taste of our products, and some consumers think that our dried steak has the aroma of beef and a kind of milk flavor in the process of eating, not only young consumers like to eat, but also the elderly and children. We are confident in our products, and we will launch more products that consumers love in the future. ”
Health isindustryFuture directionsBusinesses need to seize new opportunities
Previously, Jin Zhengyu, vice chairman of the Chinese Society of Food Science and Technology, said in an interview that health has become a direction and trend for the future development of leisure snacks. In addition, Zhu Danpeng, an analyst of China's food industry, also said that for leisure snacks, health is the new point of contention in the current industry, and many companies are trying to seek opportunities to break the situation through health.
Some industry insiders said that driven by the improvement of the health awareness of the younger generation and the increasing attention to the ingredient list of snack and beverage products, the healthy upgrading of basic categories is a trendy new opportunity that the snack and beverage industry must seize. "How to innovate for the tangled Z era - China Snack and Beverage Category Research Report" suggests that snack and beverage companies can subtract from the ingredient list. At the same time, we can try to replace artificial ingredients with natural ingredients, and transform the original unhealthy ingredients through new technological innovation. In response to the needs of health, new categories can also be created, and creating "functional" snacks and beverages will become an explosive growth point. It's worth remembering, however, that functional innovation isn't the same as blind integration, it's about finding the right direction. Yangjiang Weiren Food has always adhered to the principle of public health and making food that everyone can rest assured.