In the first half of this year, domesticNew energyThe auto market has shown new changes, and the emergence of many new products has brought a huge impact to the leading car companies, while some traditional joint venture brands choose to exchange sales at low prices in order to enter the Chinese market.
According to the official data of various brands, most car companies showed a clear year-on-year and month-on-month growth trend in July, showingNew energyThe auto market is developing in a positive direction. BYDThe Group remained a market leader, with sales of its models continuing to perform well in July. Other traditional car companies such as:AionThe Great WallGeelywithSAICThe group has also announced the relevant results, showing that they are inNew energyThe development of the field has made some progress.
Unlike most of the new power car companies,Ideal carMainly in the high-end market, its sales remain at a high level. Its sales in July exceeded 340,000 units, a record high. However, some other new power car companies such as:NIOXpengThe results in the first half of the year were not optimistic, and only improved after the launch of new cars in June. However, they maintained their growth momentum in July. New power brands such as:Zero RunAnd Nezha also achieved monthly sales of more than 10,000 units in July, butNezha carsales have not yet returned to their peak.
InNew energyIn the face of fierce competition in the auto market, car companies have used "high cost performance" to attract consumers. For some brands with cost-effective advantages, this strategy can promote sales growth. However, for some brands that rely on the advantage of cost performance or leave the impression of "high cost performance" to consumers, if they continue to take advantage of this advantage, it may lead to a decline in brand image and reduced profits. Therefore, car companies should pay attention to the improvement of product quality, user experience and brand building while providing high cost performance to maintain a sustainable competitive advantage.
Policy support is:New energyAn important factor in the development of the auto market. In recent years, the state has introduced a series of supportNew energyPolicies for car development, such as subsidy policies, free licensing policies and preferential car purchase policies, etc., are:New energyThe development of the auto market has provided strong support. However, policy adjustments and changes have also brought certain uncertainty to the market. Therefore, car companies should pay close attention to the adjustment of policies and adjust their business strategies in a timely manner to cope with changes in the market.
In short, domesticNew energyThe auto market showed some signs of recovery in the first half of the year, but still faced some challenges. OEMs should pay close attention to market dynamics and policy changes, and continuously improve product quality and user experience to maintain a competitive advantage. At the same time, support should continue to be introducedNew energyThe policy of car development provides a better development environment for the market.