Compared with the mid-to-large SUV market and the mid-size SUV market, there are not many models to choose from in the large-size SUV market, and it is difficult to change the market structure. With the launch of the China VIB model, the sales of Toyota Land Cruiser are gradually rebounding, and the Mercedes-Benz GLS is still the preferred model for many consumers with a budget of one million yuan.
According to the terminal sales data, Mercedes-Benz GLS will once again become the sales champion in the mid-to-high-end large SUV market in November 2023, with sales of 1,627 units in November and a total sales of 16,128 units in the first 11 months, because the supply volume is large, and GLS's current ** is very affordable. With 221 units sold in November and a total of 3,070 units sold in the first 11 months, the GLS is more stable, but not as similar as the Range Rover. The pure electric EQS SUV sold 142 units in November, with a total sales of 368 units in the first 11 months.
With 1,048 units sold in November and a total of 9,665 units sold in the first 11 months, the BMW X7 has opened up some gaps with the Mercedes-Benz GLS. In the million-dollar market, there is a gap between the recognition of the BMW brand and that of Mercedes-Benz. BMW XM sold 8 units in November and a total of 79 units in the first 11 months, and its market presence is also low. With 55 units sold in November and a total of 675 units sold in the first 11 months, the Rolls-Royce Cullinan has no direct competitors in the market.
Toyota Land Cruiser sold 922 units in November, with a total sales volume of 5,203 units in the first 11 months. Lexus LX sales in November were 312 units, and the total sales in the first 11 months were 2,984 units, which is a significant increase from October. Toyota Sequoia sold 94 units in November and a total of 1,494 units in the first 11 months, and the full arrival of the Land Cruiser has had a big impact on it. Nissan Patrol sold 27 units in November, with a total of 472 units sold in the first 11 months.
Hongqi E-HS9 sold 308 units in November and a total of 3,130 units in the first 11 months, and its market presence has not been very high. LS7 sold 16 units in November and a total of 212 units sold in the first 11 months, and its sales performance is generally reasonable because of the high threshold. Beijing BJ90, which has a large price reduction, sold 106 units in November, and a total of 3499 units in the first 11 months.
Lincoln Navigator sold 104 units in November and a total of 1,269 units in the first 11 months. The Cadillac Escalade sold 13 units in November and a total of 132 units in the first 11 months, a tepid trend. Its platform sibling, the Chevrolet Suburban, is also available in the parallel import market.