In the midsize SUV market in November 2023, the car sales situation is not as rosy as people would expect. Terminal sales data for the period from October 30 to November 26 show that although there are 101 models on the list, only three models have exceeded the 10,000 mark. This time, Tesla's Model Y won the championship again, the Volkswagen Tiguan L won the second place, and the Tiggo 8 won the third place, becoming the dark horse of the month.
Model Y starts with 4With sales of 50,000 units, the defending champion has achieved a magnificent renewal. Tiguan L with 1Sales of 10,000 units followed, and it successfully became the runner-up. However, surprisingly, the Tiggo 8 once again performed well with sales of more than 10,000 units, successfully ranking in third place. This has made the competition in the entire mid-size SUV market more intense, and the competition between different brands has become more and more intense.
In terms of the top five sales figures, the Audi Q5L and Volkswagen Tanyue ranked fourth and fifth, respectively. This shows that luxury brands still have a certain share of the competition in the mid-size SUV market, and consumers' pursuit of quality and luxury is still one of the decisive factors in car purchase.
Among the top 10, Lynk & Co 08, Xpeng G6, BMW X3, Tang New Energy and Leapmotor C11 also successfully entered the list, showing a trend of market diversification. This shows that consumers' demand for mid-size SUVs has a wider range of choices in terms of style, performance and new energy.
It is worth mentioning that in the November sales list, the Highlander ranked 11th with 5,753 units sold, although it did not enter the top ten, but its performance was still strong. It also illustrates the place of traditional car brands in the market, despite the gradual emergence of electric models.
Overall, however, sales in the midsize SUV market have not been as hot as expected. Sales of Tiggo 9, Haval II Big Dog and other models are less than 4,000 units, and the sales situation is relatively grim. In this highly competitive market, brands need to be more proactive in market research and product innovation to meet the changing needs of consumers.
In the second half of the mid-size SUV sales list, the sales of the M5, Jietu X70S, and Crown Lufang are all around 2,800 units. This indicates that these models have a relatively limited share of the market and need to be more motivated to become more competitive. The NIO EC6 and Corvette 07 are slightly inferior in sales of more than 2,000 units, which also reflects some challenges for electric SUVs in the market.
At the same time, the sales of models such as Ruijie and Navigator are only about 1,600 units, and the Haval Thunder MAX is only 1,061 units, which is relatively not optimistic. This may be related to consumer demand and market reputation for these models, which requires brands to further analyze market feedback and make product adjustments and improvements.
Overall, the mid-size SUV market is becoming increasingly competitive, and consumer demand for quality, performance and new energy sources is also increasing. Tesla's Model Y has once again proved its position in the market with strong sales, while traditional brands such as Volkswagen and Audi still maintain a certain market share.
In the future, with the continuous development of technology and the improvement of consumer awareness, the mid-size SUV market will usher in greater changes and opportunities. Brands need to be more sensitive to the pulse of the market and meet the diverse needs of consumers in order to remain invincible in the fierce competition. In the fierce market competition, brand differentiation and technological innovation will become the key to success. In the future, the mid-size SUV market may usher in more disruptive products and services, arousing consumers' expectations for the future of automobiles.