At present, the Chinese auto market is once again focusing on the preferential policies of one brand, and that brand is BYD. As the year is approaching and the traditional automobile consumption season is approaching, BYD has launched an eye-catching December oil-to-electricity car purchase activity, among which the Han series has attracted widespread attention in the market with the new trend of "oil and electricity at the same price". For potential consumers, this is the best time to buy BYD.
Take the high-profile BYD Han DM-i Champion Edition as an example, the original starting price was 18980,000 yuan, and in this round of limited-time discounts, you can enjoy 17980,000 yuan**. Such an advantage, coupled with the advantage of exempting new energy models from additional purchase tax, makes the BYD Han DM-i Champion Edition more attractive than the B-class vehicles of the same level.
In the current fierce situation of the automobile market, consumers have gradually accepted the fluctuation of new energy products, and the policy of "oil and electricity at the same price" has undoubtedly become the most lethal means of competition. Due to the relatively high manufacturing cost of new energy vehicles, especially plug-in hybrid and pure electric products involving electric drive systems or large-capacity batteries, it is often difficult to achieve the same price as fuel vehicles of the same level. Therefore, BYD's launch of the oil-to-electric car purchase activity, especially on the basis of 10,000 yuan of fuel transfer for the whole terminal system, makes the BYD Han DM-i Champion Edition directly comparable to the price of traditional fuel B-class cars, and exempts from additional purchase tax, which undoubtedly enhances the attractiveness of users' car purchases.
What is BYD's confidence?Product strength is key.
BYD's strong position in the field of new energy vehicles has already begun to emerge, especially under the leadership of BYD, the company has achieved two consecutive monthly sales of 300,000 units, ranking first in the market and mastering the control of the market. This strong market position enables BYD to have sufficient market competitiveness in both the technology and parts markets. At the same time, BYD has been continuously improving the system construction in recent years, and the high sales volume has made it more handy in terms of production capacity.
As one of the products with the strongest sales growth, the BYD Han series has become the only medium and large sedan in the Chinese auto market with sales of more than 30,000 units. From January to November 2023, the sales volume of BYD Han will reach 2070,000 units, once again won the B+C class car market double market sales champion. BYD's annual sales target is 3 million units, and with 11 months of hard work, nearly 90% of the target has been achieved, coupled with the strong opening of the oil-to-electricity car purchase in December, making it more likely to achieve annual sales of 3 million units.
Although the limited-time promotion is a major means for BYD to attract users, the product power and appeal are still the key to its success. With its excellent technical strength, such as DM-i, blade battery, cloud core, etc., BYD Han series has won the market for the product itself, proving BYD's brand image of making products with heart. Therefore, this limited-time discount is not only an adjustment of the first class, but also a feedback to users and a self-impact on the goal of annual sales of 3 million units.
BYD: The position of a leader in new energy vehicles.
BYD's outstanding performance in the field of new energy vehicles has initially shown the "Matthew effect", which is reflected in the market singing all the way and constantly creating sales miracles. It has not only achieved the achievement of monthly sales of 300,000 units, but also made the company highly competitive in the technology and parts market. These two strong elements support each other, so that BYD will complete the choice in sales and ** by the end of 2023. In 2023, BYD has strongly started the popularization of "gasoline and electricity at the same price", making full use of its dominant position and good reputation, putting more pressure on competitors and other independent brands.
In general, the success of BYD's limited-time huge discount campaign lies in its strong product strength, which is also the core of attracting users. BYD has achieved product dominance in the market by making products with heart and constantly improving technology and system construction. With the launch of the oil-to-electricity car purchase campaign in December, BYD is expected to achieve the annual sales target of 3 million, becoming the best achievement milestone set by a Chinese car company, which is expected.