The Phoenix Legend tells us that the most high end business wars often appear in the most modest way

Mondo Culture Updated on 2024-01-19

The **copyright of the Phoenix Legend is free to listen to when NetEase Cloud** is capped, and it suddenly triggered a business war, do you know why?

On November 28th, NetEase Cloud** announced the return of all copyrights of Phoenix Legend and launched a six-week limited and free welfare activity

Let users listen to their heart's content. This seems to be just a welfare event, but in fact, it is the beginning of a business war.

Q Yin then joined the fray, expanding the limited exemption time and making the whole event even more lively.

This is not the first time that the two sides have competed in the field of content copyright, but a competition in the copyright battle of the ** platform.

Since 2021, NetEase Cloud** has started a battle to regain lost ground in terms of copyright

It has signed back the copyrights of many large companies, thereby improving its own strength. In this Phoenix Legend event,

NetEase Cloud has successfully attracted the attention of users through various creative memes and social ** initiatives, and has achieved success.

Behind this business war, we have also seen the efforts of the ** platform in improving service quality and user welfare.

In a highly competitive market, quality content and services are the key to attracting users.

How do you think the platform should balance copyright competition and user interests?

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