In the past, corporate brands often wanted to use an "image" as the external output image of the brand, and the brand hoped that it would have affinity, so it was generally used as the design of the first imageBrand mascotdesign.
However, in recent years, with the upgrading of consumption and the rise of younger audiences, the output content of the brand is no longer limited to a "image", it can be the spiritual totem and external symbol of the corporate brand, or it can be incarnated as an independent personality and as a popular productBrand super IPEmerged.
The purpose of brand building is to facilitate the dissemination of brand value and the application of brand marketing promotion, and in the market environment of the new generation of new consumption, how to more clearly understand and apply the brand super IP image and brand mascot has become a must-win trick for the brand to capture young consumer groups.
1. The purpose and function of the brand super IP and the brand mascot
Brand super IP: Super IP is a tool in a brand strategy that aims to create an emotional connection between a brand and consumers through a unique, recognizable image. Super IPs often have strong personality traits that are able to appeal to and resonate with the target audience. They not only represent the image of the brand, but also become a medium to interact with consumers and communicate the brand's values.
Brand mascotThe mascot is a symbol of the brand image, usually in a figurative or abstract form. Their main purpose is to convey a positive, positive message to the brand to enhance brand recognition and favorability. Mascots usually have a cute image that can attract the attention and affection of consumers, thus enhancing the affinity of the brand.
2. The form and presentation of brand super IP and brand mascot
Brand super IP: Super IPs usually appear in the form of images, symbols, or characters, which are highly recognizable and unique. They may be a fictional character, a symbolic image, or a representative symbol. The design of super IP needs to consider many factors such as target audience, brand positioning, and communication channels to ensure that it can exert maximum impact in the market.
Brand mascot: The mascot usually appears as a figurative ** image, or it may be an abstract symbol. They need to be designed with the brand's image, features, and positioning in mind to ensure that they represent the brand's image and values. The design of the mascot also needs to consider the context and medium in which it is applicable to ensure that it can exert the greatest impact in different communication channels.
3. The influence and effect of brand super IP and brand mascot
Brand super IP: The influence of super IP mainly comes from its unique image and the resonance it has established with consumers. They are able to capture the attention of the target audience and elicit an emotional response from consumers, thereby enhancing brand recognition and loyalty. The success of a super IP depends on its ability to connect emotionally with consumers and maintain its uniqueness and recognition in the marketplace.
Brand mascotThe mascot's influence comes mainly from its cute image and the positive image of the brand. They can attract the attention and affection of consumers, and convey a positive, positive message to the brand. The success of a mascot depends on whether it represents the brand's image and values, as well as whether it remains unique and recognizable in the marketplace.
Super IP pays more attention to the emotional connection and resonance with consumers, while mascots pay more attention to conveying the positive image and recognition of the brand. In the brand strategy, the appropriate method should be selected according to the actual needs to achieve the best brand effect.