On the last day of 2023, the Kaiyi Auto "Yi Family" Global User Co-creation Fan Festival was held in Yibin, Sichuan, where hundreds of Kaiyi car owners from all over the country created products, shared stories, and talked about the future together, spending a meaningful Chinese New Year's Eve.
The "Yi family" had a great time
As the first city on the Yangtze River and a famous historical and cultural city in China, Yibin has too many places for fans to check in. As a fan of Kaiyi Automobile, it is natural to feel it. Brother Circle learned that before the start of the event, the car owners visited popular historical and cultural landscapes such as Hejiangmen and Lizhuang Ancient Town, where the three rivers converge. Subsequently, the car owners also went to the intelligent manufacturing factory of Kaiyi Automobile, experienced the whole process of the birth of a Kaiyi car at close range, and had a deeper understanding of the manufacturing capacity and quality control ability of Kaiyi Automobile.
Of course, in addition to visiting and playing, this "Yi Family" fan festival also has a variety of user participation links such as tide reform co-creation, user sharing, tea brewing around the stove, ** carnival, etc., allowing users to spend a meaningful Chinese New Year's Eve in laughter. It is worth mentioning that Kaiyi Automobile has also reached a strategic cooperation agreement with Sanjiang Meicheng Group, and the two sides will carry out cooperation in various modes including tourism, cultural and creative around the IP of "Yi Family", so as to better give back to all Kaiyi car owners and fans.
User co-creation is the focus
Since the launch of the "Yi Family" user brand in March this year, Kaiyi Automobile has continued to carry out fan activities, co-created car products, and developed car boutiques around the user brand, which has been warmly welcomed by more and more Kaiyi car owners and fans. Therefore, in this fan festival activity, user co-creation has naturally become the top priority.
Brother Circle learned that the person in charge of R&D and sales of Kaiyi Automobile had face-to-face communication with the representatives of the owners of various models, in addition to putting forward opinions on the use scenarios of mass-produced models and follow-up improvement suggestions for products, they also conducted in-depth communication on the positioning of new products in the future. As the relevant leaders of Kaiyi Automobile said, in the future, we will firmly create and share the development direction with users, adhere to the long-term user co-creation model, and launch products and services that are more in line with the real needs of users.
Friends who are familiar with Kaiyi Automobile know that in 2023, Kaiyi Automobile will bring users two new cars: Kaiyi Kunlun and Kaiyi Shiyue. Through the user needs and car scenarios collected by the big data platform, Kaiyi Automobile follows the user's choice from the styling design, configuration selection, color matching and product naming. It is also based on adhering to the user co-creation model in vehicle research and development, brand activities and boutique development, so that Kaiyi Automobile has successfully attracted a large number of user groups.
"Che Yi Circle" believes that, as ** Ping, deputy general manager of Kaiyi Automobile, said, "Yi family" is not only a platform for Kaiyi and his family to build and communicate, but also a companionship, sharing, and a carrier of happiness. Indeed, judging from the atmosphere of the whole event, the relationship between Kaiyi and the owners has evolved to be as close as friends. Under this kind of common growth and two-way relationship with users, Kaiyi Automobile is expected to achieve the win-win goal of improving user travel experience and leapfrog development of car companies.
At the same time, as a member of the Chery Automobile brand family, Kaiyi is to Chery what glory is to Huawei. Standing on the shoulders of giants, Kaiyi Automobile has adhered to self-research for many years, integrated the world's top advantageous resources in the industry with a more open and flexible attitude, and believes that it will continue to bring many high-quality products to users at home and abroad in the future.