Marketing guru Philip Kotler once said: "Excellent companies meet demand, and outstanding companies create markets." This is the unique value of marketing, and it is also the key to whether a company or brand can stand out from the fierce market competition and succeed. Through an active marketing strategy, companies can effectively strengthen their brand effect, enhance market competitiveness, expand their scale and influence, increase sales and profits, and even lead new trends and create new market opportunities.
Marketing promotion refers to the process of delivering the value proposition of the brand and the enterprise to the target market and consumers through various ways and means, enhancing consumers' recognition of the brand, and stimulating the willingness to buy, so as to maximize profits. There are many ways to promote brands and businesses in marketing, which can be divided into the following categories according to different purposes and objects:
Advertising: Advertising is one of the most common marketing promotion methods, enterprises and brands can design creative, can directly attract the attention of users of advertising content, in the form of paid promotion on major platforms and **. There are many forms of advertising, and the way is free, which can maximize the coverage of a large number of audiences and increase the popularity of the brand. In past marketing cases, there are many well-known advertisements that are household names, which bring a lot of attention to enterprises.
Content marketing: The main purpose of content marketing is to create a good brand image and maintain corporate reputation through the promotion of content, including news releases, corporate dynamics, biographies, industry stories, interviews, etc., in the form of text, ** and other media. Content marketing can bring high reputation to brands and enterprises, enhance communication and mutual trust with consumers, and empower brand value. The advantage of content marketing is that it is long-term, and it continues to cultivate users' trust and stickiness to the brand.
Word-of-mouth publicity: Word-of-mouth publicity is also known as the "zero medium", and the word-of-mouth of brands and enterprises has an important impact on consumers' attitudes and purchase intentions. For unknown companies and products, consumers are often more likely to trust the evaluations given by friends or authoritative ***, which is the meaning of word-of-mouth publicity. The good service quality of the brand is the basis of word-of-mouth publicity, on top of which, you can use advertorial push, topic planning, community communication, celebrity endorsement and other methods to subtly shape the audience's perception of the brand and influence consumption choices.
Search Engine Optimization: Search engine optimization, also known as SEO, is one of the indispensable marketing methods in the Internet era. Through the optimization and adjustment of keywords, weight, content structure, etc., the content published or established by brands and enterprises can meet the inclusion rules of search engines, improve the ranking of the former in search engines, increase the degree of popularity, and allow more potential audiences to find relevant content, thereby expanding the user group.
In addition to these common types of brand and corporate marketing and promotion methods, corporate public relations, community maintenance, public welfare activities, etc. are also one of the options for marketing promotion.