"The silo model of designers is no longer sufficient for the current needs, and the new department needs a design collaboration platform that can make the team more efficient. ”
Jingyi, head of the new ** operation team of Kingsoft Documents.
Case Highlights:
The production cycle has been reduced by nearly 50%.
Continuously optimize design specifications
High-quality templates are efficiently reused
Kingsoft Docs is the best collaboration office tool under Kingsoft Office, with a peak monthly activity of more than 200 million. As a "local" technology office product, Kingsoft Docs adheres to the brand concept of "working together is efficient", continues to deepen the office track, constantly polishes technology and products, and serves Chinese users.
**Synergistically improve efficiency and fill the gap in tools
The 6 students of Kingsoft Docs' new ** operation team are responsible for the content output of many new ** platforms such as *** Weibo, Xiaohongshu, and Zhihu. The number and frequency of updates of new content related to Kingsoft Docs are very high, and different content styles should be planned based on a huge user base and different user portraits, and the huge workload puts forward extremely high requirements for the team's productivity and collaboration.
At the beginning of this year, the development of new businesses raised the bar for content design, improving both quality and quantity. This will inevitably require team collaboration and overall design efficiency. Kingsoft Docs is the best collaborative document, and we are good at document collaboration, but there is a lack of suitable tools for design collaboration. The top priority was to find a design collaboration tool that would make the team more productive. Jing Yi, the new ** operation director of Kingsoft Docs, introduced, "At first, a loyal user of Mastergo suggested that we try this product, and later found that all aspects of the needs could be met, so it has been used. ”
For domestic graphic design teams, the biggest difficulty in the face of the transformation needs of collaboration and efficiency improvement is to find a suitable alternative tool, the main reason is that foreign collaboration tools have potential safety hazards, and traditional design tools do not have good collaboration capabilities. The emergence of Mastergo fills the "tool gap" in the market.
First of all, compared with foreign tools, MasterGo, as a domestically developed collaborative tool, has natural security attributes, and is effective in ensuring the security of data assets, which relieves many customers of their worries about data security. Moreover, the functions of Mastergo are more localized, whether it is language or usage Xi, which is more in line with the user experience of Chinese designers. "For example, the compatibility of mastergo file import is particularly worth boasting. Shuyuan, the designer of the new ** operation team of Kingsoft Docs, mentioned, "The materials made by other teams with Figma, we can directly import them into MasterGo, as well as the vector shapes of AI, which can be directly copied and pasted into Mastergo and realize node editing, gradient adjustment, etc., which is very convenient." ”
Secondly, compared with traditional design software, the advantages of mastergo** collaboration are more prominent. "With traditional on-premise software, we can only directly take the sketch and communicate with colleagues face-to-face, and then use AI or PS software to design, and then repeatedly communicate and modify, and the file will become more and more bloated. One of the main reasons why we particularly like Mastergo is that in the same workflow, the local file ** and transfer process is reduced, and we only need to communicate and share files in the cloud. Jing Yi, head of the new ** operation team of Kingsoft Documents, introduced, "And it is precisely because of the help of mastergo** collaborative efficiency improvement, when we encounter the situation that the design task is in a hurry, we can cooperate with multiple people and double the efficiency." For example, in the first half of this year, the company's AI capability WPS AI debuted, and it was necessary to produce a number of differentiated highlight publicity content in a short period of time. The team improved production capacity through the collaboration of Mastergo, and finally successfully completed the publicity and debut. Compared to traditional design software, this kind of collaboration is difficult to achieve smoothly. ”
In addition to the collaborative efficiency improvement of content production, the collaborative efficiency improvement of Mastergo in document management and review communication has also won unanimous praise from the new ** operation team of Kingsoft Documents.
If you use local software, you can basically file files on your own computer. When you need to call a file, you have to communicate and share it in the work group, which will not only cause the group file to be too large, but also cause trouble to rummage through, which will affect efficiency. However, on MasterGo, all files and assets are deposited on the platform, one-click sharing, real-time updates, communication costs and management efficiency have been significantly improved compared with the past. Ayao, the designer of Kingsoft Docs' new ** operation team, introduced, "And it is based on such a ** collaboration model that our review work will be much more convenient." Because a lot of the content of the new ** will have a relatively long management cycle, different channels and different cycles will be reused many times. From the production of the first draft to different release cycles, the same manuscript can be optimized multiple times, and the subsequent changes can be carried out, and the management and update of files on Mastergo can save a lot of low-cost time and greatly improve the productivity and efficiency of the team. ”
In some specific design features, MasterGo is also superior to traditional design software: for example, MasterGo's resource library has a variety of ready-made and rich information icons, reducing the designer's manual redrawing work;It's faster and easier to make light skeuomorphic icons with Mastergo effectsUse the mastergo prototype function to make some silky animation effects, which can meet most of the production needs and so on.
Overall, after using MasterGo, the efficiency improvement effect is quite intuitive. The production of our previous **, from the outline to the draft to the final release, took about three days. However, the characteristics of the new ** platform are to chase hot spots and pay attention to timeliness, which determines that we need to rush to publish content many times. If the content production cycle is long, there is no way to respond to hot demand in a timely manner. After using MasterGo, our cycle time can be shortened to about one and a half days, and the efficiency is close to 50%. Jingyi, director of the new ** operation team of Kingsoft Documents, introduced.
Build design specifications and precipitate design assets
On the basis of achieving production capacity and efficiency, Kingsoft Docs' new **** operation team also uses MasterGo to build design specifications and precipitate design assets, which further liberates designers and brings greater efficiency improvement to the team in a more long-term sense.
Since the new ** operation team of Kingsoft Documents used to use their own Xi tools, some used local design software, and some used poster editing tools on web pages, it was difficult to unify the specifications. In addition, the scattered materials are difficult to manage, and the cost of collaboration and communication is also invisibly increasing. Therefore, in the long run, building design specifications and precipitating design assets is an indispensable part of team growth.
Thanks to MasterGo's synergy features, we are optimizing the new version of the design specs. The purpose is to make the relevant content have a more systematic, more rigorous, and more unified style, which is more in line with the tone of our products. Our design specifications are continuously updated on Mastergo, with a first version at the beginning of 2023 and a second version at the end of the year. Relatively speaking, the design specifications will continue to be optimized to higher standards, such as line spacing, kerning, font size, etc., which are more suitable for reading, and in the final analysis, it is to realize standardized content production and operation from the perspective of user experience, so as to bring users a more pleasant experience. Designer Shuyuan shared the effectiveness and necessity of the team's design specification in Mastergo.
For the new team of Kingsoft Documents, the precipitation and management of design assets are particularly important. Different from the ordinary production and research team, the update cycle of Kingsoft Doc's new content is very frequent, thus accumulating rich materials. "How do you manage a huge library?""This problem was solved after using MasterGo.
We have built our own team asset library on Mastergo, sharing commonly used assets and common high-quality icons and other resources in it. When team members need to call, they can directly open the link to the team library and get what they need. In the past, this kind of team files and team materials involved a lot of large quantities, which was particularly troublesome to manage, and the cost of sorting and archiving was high. But now, with MasterGo's team library management, we can completely solve our management problems and meet the needs of all team members. ”
Through the precipitation of Mastergo for more than half a year, Kingsoft Docs' new ** operation team has now accumulated a large number of design assets. These design assets form high-quality templates within the team, which greatly improves the efficiency of content production and saves the team a lot of valuable time. "For example, the topic selection of the first semester in the second half of this year is similar to that of the first half of the semester, so most of the project materials can be reused through the template, which has actually saved us a lot of time. Designer Ayao introduced, "Among all the design assets, we use high-frequency templates, and we directly put them in the team's material library, which can cover about 80% of our daily reuse needs."Then the remaining other content is also archived and sorted out in mastergo, and you can call it directly when you want to reuse it in the future, so as to cover the remaining 20% of the special needs. In other words, through the precipitation and management of design assets through MasterGo, we can basically meet most of our needs for efficient reuse of design assets. ”
The cooperation between Mastergo and Kingsoft Docs has created a best practice for the new ** operation team to improve synergy and efficiency, and provided a feasibility sample for the domestic graphic design team to enter the era of "** collaboration". As Jing Yi, the new operation team leader of Kingsoft Docs, said: "When we chose Mastergo as the collaboration tool, we hoped to make the design bring greater efficiency improvement to the team. All members of our new ** team are multi-faceted experts, and everyone can be independently responsible for the output of all processes such as manuscript, design, typesetting, and release of a content as a designer, so we expect to let the design participate in more processes and maximize the release of designer value. Mastergo also looks forward to working with the team to enhance the future value of designers while helping the team improve production capacity and efficiency in the process of co-creation with users.