In recent years, China's first-class chain is accelerating its upgrading and developing towards a better and stronger one. In the first China International ** Chain Promotion Expo,As a "Chinese business card", Junlebao appeared in the green agricultural chain exhibition area, and while competing and communicating with international dairy enterprises, it confidently displayed the cutting-edge achievements of China's dairy enterprise ** chain.
And this has also attracted the attention of Discovery Channel, one of the best documentaries in the world, and theyDeeply into the whole industrial chain of Junlebao, analyze the internal causes of the formation of "fresh nutrition", and launched the documentary "Exploring the Ultimate Code of Freshness". So what are the highlights of Junlebao's industrial chain, let's find out with the author.
Junlebao appeared at the Chain Expo,It shows the high level of the industrial chain of China's dairy enterprises
According to public information, the Chain Expo is the world's first national-level exhibition with the theme of "** Chain". It is not only an important platform to promote the stability and smoothness of the global industrial chain, but also a good opportunity for enterprises to display new technologies, new products and new services. As a result, 515 Chinese and foreign enterprises and institutions from 55 countries and regions participated in the five-day meeting. Among them, there are many Fortune 500 enterprises and a large number of "specialized, special and new" and "champion" enterprises.
As an explorer and builder of the scientific ecology of the whole chain of China's dairy industry, Junlebao has been deeply cultivating in these invisible places for 28 years. It is nothing less than a slight mang, making a torch into the sun, constantly injecting genes into the high-quality development of Junlebao with its advantages and accumulation, and innovating the two major models of "integration of the whole industry chain" and "six world-class", which also made many participants stop and understand.
It is reported that the "integration of the whole industry chain" refers to forage planting, dairy farming, production and processing;The "six world-class" refers to world-class dairy cow breeding, world-class R&D platform, world-class advanced pasture, world-class leading factory, world-class first-class business and world-class food safety management system.
Wei Lihua, the founder of Junlebao, once revealed: "In the past ten years, Junlebao has invested more than 8 billion yuan in the field of grass and animal husbandry alone, and currently cultivates 52 percent of forage50,000 acres, and 25 modern large-scale pastures and production plants have been established across the country. ”Based on this, Junlebao has become one of the enterprises with the strongest industrial self-control ability in the dairy industry.
In addition, brands want to innovate and can't avoid scientific research. Junlebao, who is well versed in it, has invested 500 million yuan to build a scientific and nutritional research institute. At the same time, it also cooperates with top institutions and experts at home and abroadIntegrate science into grass planting, breeding, pasture, feeding, products, etcProvide more accurate health upgrade solutions for people of all ages.
In short, from the perspective of the overall industrial chain, Junlebao handed over a brilliant answer sheet to the outside world, and at the Chain Expo, it showed the high level of China's dairy enterprise industrial chain, and played a leading role in the same industry, promoting the development of the entire industry to a higher level.
"Exploring the Ultimate Code of Living" documentaryUnveil the scientific nutrition of the whole industry chain of Chinese dairy enterprises
In the "Exploring the Ultimate Code" documentary of the Discovery Channel, it took nearly 12 minutesFrom the three chapters of "Starting from an Embryo", "Raw Milk Lock Fresh Battle" and "From Milk to Milk +", it vividly restores the birth and mission of milk, a super nutrient, and leads people to have an in-depth understanding of the scientific nutrition under the whole industrial chain of China's dairy industry and the mystery of Junlebao milk fresh nutrition.
As we all know, good cows produce good milk. Therefore, Junlebao has been controlling the quality of milk since breeding. Through the strict selection of GTPI's world-ranked breeding bulls, frozen sperm is combined with high-quality eggs carefully selected from 150,000 dairy cows. The calf DNA is then extracted for genetic sequencing to continuously breed healthier cowsHigh-quality undertones are guaranteed from the raw milk.
It is worth mentioning that Junlebao's 13 breeding bulls are now among the top 200 in the world. This achievement is not easy to come by, because dairy cow breeding is an extremely complex project that has been hailed as a "chip" level pain point. In order to overcome this problem, Junlebao has successively established breeding institutions such as Pinyuan Biology, Aisen Technology, Core Breeding Farm, and Embryo Transfer Demonstration Farm, and has achieved such remarkable results through continuous efforts.
In addition to genetics, good cows need to grow up healthy. Therefore, Junlebao not only pays attention to the living environment of dairy cows, but also attaches great importance to scientific breeding. They monitor the health of dairy cows in real time through smart collars and intelligent feeding systems, and use "artificial rumen" machines to simulate the digestive function of cows' rumens to help nutrition experts formulate scientific and reasonable diet combinations. This series of operations has enabled Junlebao to achieve a breakthrough in the quality of raw milk, and it is better than the standards of Europe, America and Japan in key indicators such as microorganisms, somatic cells, and milk protein.
At the same time,Thanks to:The green production mode of "integration of planting, breeding and processing" is because there is no need to transport raw milk to truly "lock freshness". It directly enters the processing link through a closed pipeline, and the raw milk passes through the pore size less than 0 in turn001 micron membrane filtration system, INF steam immersion sterilization system, aseptic cold irrigation equipment and other links, from the first to the processing only takes 2 hours, fully ensure the nutrition and bioactive substances of the raw milk, and finally create a "cup of good milk".
However, at present, people have diversified needs for dairy products, such as: milk powder should be more friendly to the human body, nutrition is closer to breast milk, and promote the development of the baby's brain and vision;Yogurt is rich in protein and calcium, has a lower glycemic index, is sucrose-free, and has no additives.
Relying on the support of the Institute of Scientific Nutrition and many R&D institutions, Junlebao can quickly optimize and launch new products according to changes in market demand, including infant milk powder containing HMO, the third largest ingredient in breast milk, and simple and alcoholic yogurt with zero sucrose.
Those who want to flow far will dredge their springs. The strong industrial chain and solid scientific research chain have enabled Junlebao to repeatedly innovate and make breakthroughs in the product side, and withstand the needs of consumers. Gou is new, every day is new. The above is just a small step taken by Junlebao, and it is worth looking forward to what kind of changes the brand will usher in in the next 28 years!