SEO optimization is the abbreviation of search engine optimization, which refers to an online marketing strategy that improves the ranking in search engines through the adjustment and optimization of factors such as structure, content and links, so as to increase organic traffic and improve the degree.
The performance of SEO over-optimization includes:
1. There are a large number of meaningless anchor text links at the bottom of the homepage
2. title, keywords, and description are stacked with keywords;
3. **Stacked anchor text on the weight page;
4. The content of the article deliberately repeats keywords, and the keywords are piled up in order to improve the density of keywords, and the sentences of the article are not smooth.
5. There are a large number of spammy links.
6. The external chain grows rapidly in a short period of time, and stops growing when it reaches a certain effect.
How to avoid over-optimization
Avoiding over-optimization is a matter of degree and balance, SEO people should understand all the places that can be optimized, should understand how to optimize these places, but at the same time, they should also understand that they can't optimize all of them at the same time, otherwise they can easily be punished in some form.
We should do the following:
1. Don't pile up keywords and link anchor text, let keywords and anchor text appear naturally.
2. Regularly clean up the spam links inside **.
3. Obtain external links step by step, and stick to them, and grow external links in a planned way.
4. Do a good job in keyword difficulty analysis, deploy high-index keywords in the places where users most obviously want to click, improve the score of the web page, and make the ** and the web page appear naturally balanced.
Conclusion: Everything is suitable is the best, and SEO optimization is likely to outweigh the losses if you use too much force!If your ** ranking has dropped a lot and you can't find another reason, you might as well see if it's over-optimized!