WeChat***Sports Economic Observation (ID: titansportsindustry), author: Lv Infinity, original title: "Sports Exhibition DJ + Sports Events, What kind of sparks can collide Industry Observation", title picture from: Visual China On weekdays, Shi Mao is a sound engineer in the Master of Arts Troupe of Nanjing University, but he is remembered by more people as another identity- Sports show DJ, shuttling between large and small arenas, guiding the emotions of the audience on the field and controlling the rhythm of the stadium. For him, sports presentation is a new and familiar field, where he feels the charm of the field and enjoys the rich experience that the industry has brought him.
He has been in the sports display industry for 6 years, and it has been 15 years since the sports exhibition was introduced to China. But when the spear felt,Until now, the population in China who knows about sports displays is still in the minority.
Shi Mao high-fives the women's volleyball team at the Asian Games. Photo courtesy of the interviewee.
In the IOC Technical Manual, the English name for sports display is "Sport Presentation", abbreviated as SPP. The official interpretation is: the way to show sports to live audiences and TV viewers, or to package the stadium as a form of performance similar to the stage through live announcers, large screens, lights and various performances (cheerleaders, mascots, theatrical performances).
The concept of sports display can be traced back to the 1996 Atlanta Olympics and the 2000 Sydney Olympics took shape. The earliest sports display in China can be traced back to the Beijing Olympic Games, and for a long time, sports exhibitions have been the standard configuration of world-class top individual events and large-scale comprehensive competitions. But until now, there are still a small number of people in China who know about it.
As a member of the sports showcase, Shi Mao needs to keep an eye on the field during the game, occasionally looking up at the surrounding audience, and every moment in the stadium can be seen. In the semifinals of the women's volleyball team at the Hangzhou Asian Games this year, he quickly entered people's attention with a song "Do You Want to Dance Remix", which also attracted more people's attention to the profession of sports display and sports exhibition DJ.
1. Sports exhibition DJ, a career with thresholds.
It's not easy to get into the sports show DJ industry. Shi Mao said.
In terms of experience, Shi Mao is a veritable professional background. He has loved ** since he was a child and often plays the piano. In the college entrance examination, he chose the recording major of Nanguang College of Communication University of China, where he learned how to arrange and appreciate**, in four years, **literacy has been further improved, he also shuttled in the school's large and small activities, as the role of sound engineer, "at the right time **prepared in advance**." In his spare time, he will also open the Internet**Performances of the top 100 foreign DJs**.
In addition to excellent literacy, you also need to love sports. Shi Mao often plays soccer with his friends at school, and he loves the energy that the game brings to him. Therefore, in 2016, Shi Mao learned from a friend that the BWF Thomas Cup & Uber Cup was about to be held in Kunshan, Jiangsu, and immediately submitted his resume to apply for the position of sports display sound engineer DJ. Due to his rich experience, he soon received ** from the organizing committee.
Shi Mao commanded the whole audience to cheer on the field Photo courtesy of the interviewee.
The organizing committee will provide us with some music libraries, and we will also prepare some additional repertoire, but the additional repertoire will be reviewed by the organizing committee and can only be used after approval. ”
Compared with traditional sound engineers, sports show DJs need to have a certain production ability, rather than simply clicking and pausing. "On weekdays, at home, I often make my own **, such as the 2022 World Table Tennis Team Championships Finals (Chengdu), I bring my own track "Fighting" to the arena and ** it out when the Chinese team plays. Shi Mao said.
In addition,English is also required. Due to the hosting of many international events in China, most of the sports rules are mainly in English, only by reading the sports rules can we understand the core of the event, and it is also more conducive to sports display DJ with the corresponding **.
Even if you can do **、Will *** English pass,For sports show DJ,Whether you have experience in large-scale events and whether you can know how to guide the emotions of the audience is also the most important. To become a qualified sports show DJ, you not only need to be familiar with the game, but also be able to play, and you must know how to "grasp" the hearts of the audience. Among them, it is inseparable from the accumulation of usual performances and systematic training. However, as far as the spear knows,The training system for sports DJs in China is not perfect"Many of them have a large number of large-scale performances or concerts, and DJs with rich experience have switched to the field of sports events, and they have a strong ability to adapt to changes and can deal with special situations in special situations. It is more difficult for newcomers to come to sports events to do DJs. ”
It is worth noting that now some provinces and cities in China have gradually seen the important position of sports display in large-scale events, and some sports display training courses with official background have gradually emerged. On October 27 this year, the Zhongshan Basketball Association of Guangdong Province also issued an announcement on the official account that it would hold the 2023 Zhongshan Basketball Sports Exhibition DJ, MC, and PA training classes.
This is not the first attempt in Guangdong Province, as early as May 19 this year, the "2023 Guangdong Basketball Sports Exhibition DJ MC PA Training Course" hosted by the Guangdong Basketball Association was held in the Basketball Union Sports Park. Liu Kejun, president of the Guangdong Basketball Association, encouraged the students at the opening ceremony held on the afternoon of the 19th, "I hope that the students can learn real skills and shout the strongest voice of Guangdong basketball in various arenas."
It is understood that the Guangdong Basketball Sports Exhibition Training Course has been training students since 2017, and has been conducted three times before. This year, the number of DJ and MC training courses in the country is the largest, and the number of students participating in the competition is the largest in the country. After systematic training, these students have performed well in the Guangdong basketball arena, especially in the Guangdong Basketball League. With the recommendation of the team and their own professionalism, some outstanding students have not only shined in the provincial league, but also many have gone to the national and even international leagues, including participating in the 2022 Beijing Winter Olympics, the 2019 Men's Basketball World Cup, the 14th National Games, the CBA League, the WCBA League and other large-scale events at home and abroad.
For example, Cheng Yu, an outstanding student in 2019, was the director of the CHBL National High School Basketball League DJ MC and the 2022 Beijing Winter Olympics Alpine SkiingZhang Binfeng from Heyuan was the DJ PA of the Guangzhou Division of the 2019 FIBA Basketball World Cup.
Second, the sports exhibition DJ is mainly project-based, and the income is relatively average.
After graduating from university, Shi Mao joined the Nanjing University Master of Arts Troupe to work as a sound engineer. Until now, Shi Mao will still be dominated by the troupe's own employees. Racing is a part of his life, and only in his spare time does he travel all over the country to the front line.
Shimao is a microcosm of the many sports display DJs in the country, according to him, due to the limited resources of domestic sports events, most of the DJs come from different fields. "These include full-time sports DJs in the CBA and NBA, as well as DJs who serve various large-scale performances and concerts, and everyone is often gathered together for a sports competition, that is, the project system is the mainstay. ”
In the report of Chao News, DJ Aliang, who also appeared in the basketball game of the Hangzhou Asian Games this year, was originally the home host of the Zhejiang East Sunshine men's basketball team and has served in the home court of the Zhejiang East Sunshine men's basketball team for more than ten years. In addition, according to the "Southern *** report", MC Wang Jia, the home of Guangdong Hongyuan men's basketball team from Dongguan, has participated in the on-site display of many domestic and foreign competitions such as the 2008 Beijing Olympics and the 2019 Men's Basketball World Cup. At the invitation of the organizing committee, Wang Jia sat in the Shaoxing Olympic Sports Center and served as the on-site broadcast and DJ of the women's basketball group stage.
Shi Mao remembered that the foreign ** director he met at the Beijing Winter Olympics last year was called Tim. "He's the DJ of the Los Angeles Lakers. Full-time sports showcase. In foreign countries, especially in the United States, due to the fact that there are many commercial competitions, such as MLB, NBA, etc., there are many DJs in the sports arena, and in China, except for some clubs in the CBA that have fixed full-time sports exhibition DJs, most of the sports display DJs are mainly project-based, gathering with the beginning of the event, and disbanding with the end of the event. Therefore, there are still a minority of full-time DJs who do sports exhibitions in China. ”
Shi Mao engaged in sports exhibition work for the first time Photo provided by the interviewee.
In addition, according to Shi Mao's understanding, most of the domestic sports exhibition DJs settle their wages on a daily basis, regardless of the number of sessions. "DJ's income after a one-day competition is not high, because a sports exhibition team has a large number of people, often needs dozens of people, except for equipment rental, DJ's salary income is not high. In addition, domestic sports events are not held every day, and resources are limited. If you rely solely on the daily income of the above-mentioned event-based competitions, it may be difficult to support your family. However, since I have been in the industry for a relatively long time, my daily income will be relatively high. ”
On September 25 this year, the Beijing Sports Competition Management and International Exchange Center announced on its official website that the 2023 and 2024 FIS Snowboard and Freestyle Skiing Big Air World Cup will be hosted by the FIS and co-hosted by the China Ski Association and the Beijing Municipal Sports Bureau. The event will be held at Shougang Big Air from November 30 to December 2, 2023. And announce to the whole society the notice of the selection and procurement of sports exhibition implementation service providers.
On the official website, the budget announced for the project is about 500,000 yuan, and the actual amount is subject to the results of the financial review. The content and personnel that need to be purchased are divided into four parts, and the sports display part needs at least 27 people, including sports display directors, sports display assistants, lighting engineers, light chasers, sound control engineers, ** divisions, and directors, and the whole process lasts at least 4 days.
3. The event needs to be a sports DJ
Shi Mao found that DJ friends around him poured into the sports display industry. "Like the Hangzhou Asian Games that ended not long ago, there are many sports exhibition DJs in other venues who are post-00s. With the addition of more and more new blood, the field is gradually getting younger. The most intuitive performance of young people after joining is that the atmosphere on the field is becoming more and more lively. In the Asian Games that have just ended, one sports display after another has frequently been out of the circle as the official "atmosphere group".
At the just-concluded 19th Hangzhou Asian Games, Mao Genhong, director of the Office of the Organizing Committee, also said at the press conference that there are many young people in the sports exhibition team of the Asian Organizing Committee, and they understand young people better, which has brought great help to the operation of the entire sports event and the audio-visual enjoyment of online and offline audiences. Thanks to the efforts of these professionals, athletes, coaches and spectators enjoyed a wonderful atmosphere at the Hangzhou Asian Games.
Shi Mao also feels more and more that with the development of sports display, there are three major characteristics, namelyUniversal, localized, and entertaining。Universalization refers to the fact that sports displays have become the norm for events large and smallLocalization refers to the change of the role of domestic sports display practitioners from followers to leaders, and more boldly add local elements to sports displaysEntertainment means that with the improvement of the specialization and commercialization level of sports events, their commodity attributes as entertainment are amplified, and sound effects and lighting and stage art have become more and more important.
Behind the development trend, it also means that the role of sports display in major events is becoming more and more important. With the high maturity of the operation of domestic events, the audience's demand for watching sports events is no longer simply "watching the score" and "meeting the athletes", their needs are also changing, and more and more people hope to get an immersive experience in the event, which can increase the interaction with the inside of the stadium, rather than simply sitting in the position**.
Under such a demand, "how to package the game and create an immersive viewing atmosphere" has become a problem that the organizing committee needs to solve, so the sports exhibition team was born. Often, the sports display team is the same as many performing arts packaging teams, with director, DJ, lighting, MC, on-site execution and other positions. The difference is,The core of the sports exhibition is "serving the event", and all the sports exhibition content should be embedded in the competition process, and the sports exhibition content is also strictly restricted by different events.
Fifteen years after the introduction of the concept of sports display at the 2008 Beijing Olympics, almost all of today's events are inseparable from sports displays. The sports team is also working hard to turn each game into a large-scale "show", Shi Mao recalls that in last year's WTT Macau, when the athletes came out, the smoke was everywhere, and the MC shouted the names of the athletes throughout the stadium, accompanied by the shouts of the audience, and the lights formed different patterns on the field. "It's like a concert. ”
In addition to the visual intuitive experience, the auditory sense is almost all completed by the physical exhibition DJ. Especially during the game, the DJs need to keep an eye on the situation on the field at all times. Shi Mao introduced that different competitions, such as table tennis, can be inserted into the sound effect of wiping sweat when the athlete wipes sweat, but in the basketball project, "the 'live ball' cannot be put **, and many **and sound effects can only be inserted during the halftime**."
* It plays an important role in the scene of sports events, and sometimes has a stronger emotional guiding effect than words. What we're good at is connecting with the crowd to move the game forward and bring the game to a climax at a critical time. In particular, sports display DJs need to promote the normal operation of the event, guide the audience's emotions and strengthen on-site interaction through their own understanding of the project and the use of **. Shi Mao said.
A good sports DJ can also increase the attractiveness and influence of the event. Shi Mao remembered that after dyeing his silver hair last year, he posted his performance on the field on social **, and I don't know when the name "Silver DJ" gradually broke into his life. "There are a lot of people who like me who call me that, and there are even people who come to me to buy tickets for sports competitions, not only me, but also my DJ friends around me have gained a high reputation in the competitions again and again, and they also take the opportunity to promote the event and improve the popularity and dissemination of the event. ”
However, in Shi Mao's view, there are only a handful of excellent sports exhibition DJs in China, which not only requires DJs' own professional quality, but also needs to have a deep grasp of the tonality and needs of the project. "I believe that in the future, more post-90s and even post-00s DJs will bring new changes to sports events, but this requires a process. Shi Mao said.
WeChat***Sports Economic Observation (ID: titansportsindustry), Author: Lv Infinity This content is the author's independent view and does not represent the position of Tiger Sniff. Do not do without permission**, please contact hezuo@huxiu for authorizationcom
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