Huawei tablets are rising again, Xiaomi's sales have entered the top three, and the strength cannot be ignored!
Huawei's tablet has risen again, and its strength cannot be ignored.
The consumer electronics market in 2023 will be sluggish as a whole, with products such as mobile phones and PCs all showing a downward trend. However, in this context, the return of Huawei mobile phones has become the mainstay of the high-end market, and the Mate60 series has become a product that cannot be ignored in the domestic high-end market once it is launched. This is not only reflected in the mobile phone market, Huawei tablet computers have also achieved good results. In the third quarter, Huawei's tablets ranked second on the list with a 24% market share, a whopping 90% growth rate compared to the same period last year. Huawei's tablet PCs are leading the industry in terms of technological innovation, system experience, and hardware design, and its constantly updated and optimized products bring users a better user experience. Huawei's latest masterpiece for tablets, matepadpro132With a thin, lightweight, and flexible OLED screen, it demonstrates Huawei's leadership in hardware for tablets. Powered by HarmonyOS 4, the tablet supports the new free multi-window feature to provide users with a native desktop experience. In addition, HUAWEI tablets are also exclusively equipped with a Star Flash stylus, providing users with a professional writing and drawing experience at the level of a digital tablet, allowing users to write and draw as much as they want on the tablet, unleashing their creativity. Huawei tablets have been recognized by consumers for their excellent product performance and have become the leader among domestic tablet computers.
Xiaomi is among the top three in tablet sales.
Xiaomi has always had a high reputation and market share in the mobile phone market, and it has also begun to emerge in the tablet market. Due to the slow pace of market updates for Xiaomi tablets and the long period of time between the launch of the Mi Pad 4 in 2018 and the launch of the Mi Pad 5 in 2021, the position of the Xiaomi tablet in the tablet market is not prominent. However, as of 2023, the Xiaomi tablet has finally bucked the trend. In the third quarter of this year, Xiaomi held 11% of the market share, with a growth rate of 71% compared to last year. The Mi Pad 6 series has achieved excellent performance in the market thanks to its excellent appearance design and hardware configuration that keeps pace with the times. The series features a unibody metal body design, which provides a stronger and more stable body structure for the tablet. The screen starts from 25K screens are widely upgraded to 28K screen, refresh rate directly upgraded to 144Hz, support 7 speed adjustments. In terms of processor, the Xiaomi Mi Pad 6 is equipped with a Snapdragon 870 processor, and the Pro version is equipped with a Snapdragon 8 processor, which is in the first echelon of the Android tablet market. In addition, the pricing strategy of the Mi Pad 6 series is quite reasonable, and it is at the top price point of the tablet market, attracting quite a few performance- and budget-conscious consumers. The successful counterattack of the Xiaomi Pad 6 series has won Xiaomi a considerable market share in the tablet market, and it has caught up with Apple iPad with Huawei, demonstrating the comprehensive strength of domestic tablet products.
Apple's tablet market is declining.
Apple has been the market leader for many years, and its share of the national tablet market has remained around 40%. However, with the arrival of the third quarter of 2023, Apple's market share has shown a clear downward trend, from 38% in 2022 to 31% this year, down 5% from last year. The main reason for Apple's decline is that Huawei and Xiaomi have achieved significant growth in the tablet market. Huawei has become the leading brand in the domestic tablet market, continuing to rank second on the list with a market share of 24% and a growth rate of 90% over last year. On the other hand, Xiaomi's market share has also reached 11%, with an annual growth rate of 71%. The growth of these two domestic brands has caused Apple's market share to drop to 508%, down 212%。Apple's decline in the tablet market highlights the fact that brand influence and traditional advantages alone cannot dominate the market for long.
National tablet products are emerging.
The success of Huawei and Xiaomi shows that domestic tablets have caught up with and surpassed Apple's iPad in terms of technological innovation, system experience, and hardware design. Huawei tablet has won the recognition of consumers with its constantly updated and optimized products, and has become a representative brand of domestic tablet computers. Xiaomi tablets have attracted a large number of consumers with their excellent design, up-to-date hardware configuration and reasonable pricing strategy, and have begun to emerge in the market. The rise of tablet household products means that Apple's market share has been affected and the market pattern has changed. With the continuous progress and innovation of technology, it is believed that the market share of domestic tablet brands such as Huawei and Xiaomi will continue to increase in the future and become a more popular brand among users.
Summary part: In 2023, Huawei and Xiaomi have achieved good results in the tablet market, becoming the leading brands in the domestic tablet market. Huawei's tablet PCs have won the recognition of users with cutting-edge technological innovation, system experience, and hardware design, and have been ranked second on the list, with a year-on-year growth rate of 90% last year. The Xiaomi tablet, on the other hand, has risen rapidly with its outstanding design, hardware configuration that keeps pace with the times, and reasonable pricing strategy, becoming a leader in the market, and achieving significant growth in market share. The rise of these two domestic brands means that Apple's share of the tablet market has dropped from 38% last year to 31% this year. The sudden emergence of domestic tablet products means that the strength of domestic manufacturers is strong, and technological innovation and cost performance have become important factors to attract consumers. It is foreseeable that in the future, the market share of domestic tablet brands such as Huawei and Xiaomi will be further increased and more deeply rooted in the hearts of the people.