Li Bin, founder, chairman and CEO of NIO, said: "I don't think MPV can play too much, it's a bit difficult, and everyone needs to lower their expectations for NIO in MPV. In my opinion, MPV should not be above 400,000. ”
Many netizens said that the ZEEKR 009, Denza D9, VOYAH Dreamer, and the soon-to-be-released ideal MEGA are all "lying guns".
According to previous news: NIO has internally established the first MPV model, but it will not come so quickly, it is an NT 30 platform products.
Rendering of NIO MPV.
Ideal MEGA (estimated to be priced at less than 600,000 yuan).
ZEEKR 009 (49.)90,000-5880,000).
DENZA D9 (34.)980,000-46580,000).
VOYAH Dreamer (33.)990,000-46990,000 yuan).
With the rapid iterative upgrading of electrification and intelligent technology, China's new energy MPV market will usher in an explosion in 2023. In addition to the above-mentioned Denza D9, ZEEKR 009 and VOYAH Dreamer, the Wei brand Alpine DHT-PHEV and the Xpeng X9 during the pre-sale period have also chosen the high-end route. At present, in the 300,000-500,000 new energy MPV market, the competition is particularly fierce, for NIO who has not yet joined the "battle", it is better to blindly participate in the "involution" competition than to wait patiently for new market opportunities to appear, and then open sales through differentiated positioning when the time is ripe.