In order to ensure that developers can meet their budgets steadily, the Chuanshanjia platform has prepared a variety of interest e-commerce scenarios to match high-quality budgets for developers, and launched the budget forecast function during the past big promotion period to help developers generate diagnostic suggestions based on their own application monetization, and introduce intelligent technologies to help improve budget efficiency. After having a stable budget, the Chuanshanjia platform also opened up a second opportunity for developers to monetize traffic: entrusting the high-quality budget to the newly released product feature, Gromore's intelligent housekeeper.
Why does Gromore make traffic monetization more "intelligent"?The main thing is that the newly upgraded intelligent butler capability is refreshing for developers. Gromore Smart Butler is the best traffic intelligent optimization butler, which makes the tedious matter of monetization simpler and clearer. Developers only need to enable the Gromore Smart Manager function in the background, and the rest of the waterfall tuning and strategy iteration will be automatically completed by the machine model. It is worth noting that the application of intelligent technology not only makes monetization easier, but also makes the results better. Chuanshanjia Smart Manager uses PV granularity to identify user value and help developers achieve refined operations on the traffic sideAccording to the historical data of the platform, the ARPU will be increased by 5% to 15%. This means that the value of traffic has been more fully released, and it also proves the efficiency advantage of Gromore in waterfall monetization, and proves why it can win more and more traffic monetization revenue for developers.
The best proof data is that during the past Double 11 promotion, the Chuanshanjia platform helped a new product of a pedometer to realize efficient traffic through the dual cooperation of a massive and high-quality budget pool and Gromore's intelligent housekeeper, with an overall ARPU of +17% and an overall ARPU of +4% for screen openingA developer in a leading industry dynamically optimizes the waterfall to achieve a good result of +3% ARPU for the overall information flow.