Blue Point. Although Dong Yuhui, the anchor of Oriental Selection, and Yu Minhong, chairman of New Oriental, have publicly stated that Oriental Selection does not have a fan circle culture, and both claim to "resolutely resist the 'fan circle culture'" , but since the Dongfang Selection Small Composition Incident, Dong Yuhui's fans have not forgiving, not only forcing Yu Minhong and his relevant personnel of Dongfang Selection to publicly apologize, but also going to a live broadcast room to ask for Dong Yuhui to come over, and the live broadcast room has increased by hundreds of thousands of fans, and sales have skyrocketed by 2 million to 5 million yuan.
Since the Dongfang Selection Essay Incident, Qingfeng has repeatedly written that this was originally an internal incident. This reason for the small composition, some of which were written by Dong Yuhui himself, and some of which were written, caused dissatisfaction among Dong Yuhui's fans, generally speaking, after Dong Yuhui himself came forward to publicly admit it, this matter should settle down quickly, and there can be no more major controversy. But what is unusual is that after Dong Yuhui came forward to clarify, and the relevant personnel of Dongfang Selection also confirmed that what was said was true, the matter did not stop, but made waves one after another. This kind of anomaly, it can't be said that there is no certain operation behind it, or someone has a certain purpose, trying to muddy the water and get some kind of benefit from it, it is really a bit impossible.
This behind-the-scenes hand, what exactly does it come from?Is it just from the rice circle?There are signs of this, but no final conclusions can be made.
Let's take a look at some of the things that have happened in the past few days about the Oriental Selection Essay incident.
First of all, there was a ** report, Dong Yuhui changed his signature from "used to be a teacher, now a salesperson" to "don't will, don't be, don't solid, don't me", to expose Dong Yuhui's social **IP as Shaanxi. Then it was revealed that Dong Yuhui's fans shouted in a live broadcast room, asking the live broadcast room to dig Dong Yuhui. As a result, Dongfang Selection not only lost hundreds of thousands of fans, but its stock price also fell by billions of yuan. In this regard, some netizens believe that Dongfang Selection has more gains than losses.
On December 15th, not only Dong Yuhui himself came out to speak out again, but even Luo Yonghao, a famous actor in the live broadcast, also came out to shout.
In response to the rumors circulating on the Internet that JD.com's vice president of human resources went to Shaanxi to recruit Dong Yuhui with Liu Qiangdong's autograph, and the talks went smoothly, and the possibility of going to JD.com was very high, Dong Yuhui exclusively responded to @新华网财经予以了否认. He said it was "not true" and said that "no company has been contacted at this time".
And Luo Yonghao publicly said, "If Dong Yuhui himself wants to start a business, I am willing to save a bureau with some friends who do investment and business to support him to start a business smoothly." He even said that he does not seek to have a profit in return. At the same time, Luo Yonghao also believes that "everyone has their own choice, but the fate is in their own hands, so they can make gold without regrets." At the precious moment when personal accumulation and the opportunities of the times coincide with the tremendous energy (this window of opportunity should not be long, and no one knows when the next one will come), there is really no need to waste your life to work." In addition to these words, it is obvious that Dong Yuhui wants to leave Dongfang Selection and start his own business.
Chen Xiangdong, the founder, chairman and CEO of Gaotu, expressed a different view, he believes that Dong Yuhui has a deep affection for New Oriental and will not start a business alone. And said that he would not take the initiative to dig Dong Yuhui. Although there is an intention to block Dong Yuhui from leaving the Oriental Selection, there is also a certain amount of leeway, unless Dong Yuhui leaves by himself.
Where is Dong Yuhui going, Yu Minhong, chairman of New Oriental, has bent down and publicly apologized, and even did not hesitate to suppress those who told the truth, and other relevant personnel also showed their attitudes. This depends on whether Dong Yuhui has personal determination and whether he will be coerced by his fans.
Although Dong Yuhui and Yu Minhong both said that Dongfang Selection has no fan circle culture, they do not admit that this incident has the influence of the fan circle. But as asserted in the article ""Fan Circle" Crit Attack on Oriental Selection", "The crisis that broke out in Oriental Selection can be said to be a typical invasion of 'Fan Circle Culture', and fans' fanatical love for Dong Yuhui has made an inconspicuous daily work become a public condemnation, and there are indeed frequent loopholes in the handling of the incident within Oriental Selection, which finally made this incident a huge storm of public opinion, and was even called the 'infighting' of Oriental Selection", which made Yu Minhong "understand" The ferocity of the fan circle culture has also objectively exposed a series of problems caused by New Oriental's transformation from a first-class education company to a live broadcast e-commerce company."
Whether it is from the power of the fan circle exposed by the Oriental selection of small essays, or from the chaos of the fan circle culture that has appeared in the celebrity fan circle before, the fan circle culture has become a chronic disease in the current society. In order to put an end to the intrusion of fan circle culture on the current economic field, especially live streaming, Qingfeng believes that stopping live streaming and returning it to offline store sales is an important measure for the best fan circle culture, and it is also a lever to boost consumption.