In recent years, the domestic auto market has been extremely competitive, and even first-tier joint venture brands such as Toyota and Honda have continued to decline in sales. Even though Japanese cars continue to increase their discounts, sales have not increased. In contrast, Ford seems a little helpless, even a little messy. For example, as a model positioned as a mid-size SUV, the price of the Ford Lingrui is not high, but the size is not outstanding, and the advantage is limited to the joint venture brand. As a result, it has been difficult to increase sales.
In the current situation, there are almost no obvious discounts for car buyers, and even if the price is reduced at most, it is only a few thousand yuan, and few stores can provide a discount of about 20,000 yuan. It's more about buying a car at the original price. In addition, although the price of the Ford Lingrui is not high, it is relatively small in size, and the length of the car is only 463 meters, wheelbase is only 2At 72 meters, it can be seen as a compact SUV. Among joint venture brands of the same level, its performance is only decent, and even in the domestic compact SUV market, it seems very ordinary.
As a result, Ford Lingrui's sales have been unsatisfactory. In addition, although the appearance of the Ford Lingrui is not ugly, it continues the latest design language of the Ford family, but it is indeed not as sharp as before, and it does not highlight the elements of personalization and sportiness that young users care about. Although the interior is relatively simple and exquisite, users do not buy the appearance of the Ford Lingrui, and it has been eliminated to a certain extent in terms of appearance. This lack of outstanding highlights has led to the lackluster performance of the Ford Lingrui in the domestic market.
Sales data shows that the performance of the Ford Lingrui can be described as "stable", but it is a stable "unsellable", with monthly sales basically around 2,000 units, with little fluctuation. Even if the sales are better, it is only more than 2,500 units, such as the Ford Lingrui sold more than 2,500 units in October, which is already a good month this year. For a major manufacturer like Ford, such data is really unacceptable. Ford Lingrui: The choice of value for moneyIn the joint venture brand market, Ford Lingrui stands out for its excellent cost performance.
As a modest compact SUV, the Ford Lingrui is priced in the 12 price range680,000 to 16980,000. Although its performance in the domestic car market is average, compared with Toyota Rongfang and Honda CR-V at the same level, Ford Lingrui is not only larger in size, but also more accessible to the people. Although the power is slightly lacking, the discount is large, and for those consumers who have not yet adopted domestic cars, the Ford Lingrui still has a certain appeal. However, the Ford Lingrui has some shortcomings in terms of power.
Compared with models of the same level, its 1The 5-liter engine produces 170 hp and 260 Nm of torque, and is mated to a seven-speed wet dual-clutch transmission. While this power is sufficient for daily commuting, and acceleration is satisfactory even at full load and low speeds, the Ford Lingrui is still inferior in terms of power performance compared to its competitors. Despite this, I personally think that under the premise of ** advantage, a slightly weaker motivation is not unacceptable, after all, the money saved is also a harvest.
In terms of configuration, the Ford Lingrui does not perform well, but even the sub-low-spec version is already equipped with basic configurations such as reversing radar, reversing camera, cruise control, keyless entry, keyless start, etc., in addition, LED headlights and seat ESC and other configurations are also covered. In contrast, the lowest-spec version still features a plastic steering wheel and fabric seats. Overall, the sub-low-spec version of the Ford Lingrui performs well in terms of cost performance.
Overall, although the Ford Lingrui is positioned as a mid-size SUV, it is actually closer to a normal compact SUV in size. Its advantage lies in its low pricing threshold and high cost performance in the joint venture brand market. Although the power performance is slightly lacking and the configuration is average, the interior design is relatively good. Therefore, although Ford Lingrui has not cut prices significantly, if its sales can get more publicity, I believe there will be some room for improvement.