On December 20, Alibaba announced that Wu Yongming, CEO of Alibaba Group and chairman of Taotian Group, is also the CEO of Taotian Group. From now on, Wu Yongming will serve as the CEO of Alibaba Group, Taotian Group and Alibaba Cloud Intelligence Group.
On the third day of Wu Yongming's employment, Taotian Group underwent a major personnel change.
Previously, Wu Yonglu had concurrently served as the chairman and CEO of Alibaba Cloud. The three management "No. 1 positions" belonged to Wu Yongming, and it was only a few months from Daniel Zhang's decentralization to Wu Yongming's centralization. The speed of this transfer of rights is very fast. The changes are also very significant.
The pressures that Taotian is currently facing mainly include traffic competition, user stickiness, product differentiation and marketing innovation. Pinduoduo has risen rapidly with a group model, attracting a large number of users;Douyin and other short-term platforms have further diverted Taotian's users and traffic through the content e-commerce model. "There are many internal and external reasons that lead to the lower and lower proportion of Alibaba's e-commerce business. The market value has been surpassed by Pinduoduo.
Ali caught up with the rapid development of the Internet, walked in the forefront of e-commerce, enjoyed huge dividends, and quickly grew into a giant enterprise. However, in the subsequent development, the low-end market has gradually been eroded by Pinduoduo, especially in the current consumption downgrade, and more market share has been squeezed more and more. Coupled with the rise of Douyin's live broadcast e-commerce, it has further compressed the time of consumers.
If this change of leadership + big change of blood can solve Ali's basic work process, reduce departmental communication costs, and improve key efficiency, it may be able to save some basic disks. After all, in terms of word-of-mouth at present, the word-of-mouth of ** is still okay.
As the internal staff said, each of us needs to embrace change, adjust our mentality, and practice our internal skills solidly.
One person cheers for the graduate school entrance examination