Speaking of pickup trucks, the first impression of Chinese car owners is probably a thick, bulky, clumsy and stunned tool car.
Old pickup trucks such as Ford F-150, Toyota Tantu, and Dodge RAM, big guys, large size, high horsepower, and large cargo boxes, do their work to oversell, but they are super foodies like Zhu Bajie. In the new energy era, there is a pure electric version, which is also the transformation of the "oil tiger" into an "electric tiger". Why is the North American market a top pickup?The land is vast and sparsely populated, the labor cost is too high, and the Americans only love the big guys. So the Tesla Cybertruck is in short supply.
China's pickup truck market is clearly unique. In the first nine months of 2023, all sectors are **, but the pickup truck market is stable and declining. Policy and regulatory restrictions are a mantra, but more importantlyThere is a lack of a true "Chinese-style pickup" in the market.
To save fuel and be quiet, it must conform to the general trend of environmental protection and green, not just durable. If there is no self-cultivation and the evolution of the underlying logic, pickup trucks will enter the city and home, that is, the so-called "passenger car", which is basically a castle in the air.
In this sense, the emergence of the Changan Hunter Super Extended Range Pickup provides another new choice for Chinese families, especially the new generation of consumers.
The first time I drove a pickup truck through the cobweb-like elevated road in Chongqing, it felt like driving a C-class luxury car, and the heartbeat could be heard quietly in the car. The extended-range hybrid is closest to pure electric, and when the electric door goes down, the Changan hunter flies as if close to the ground, and there is a sense of dizziness in an instant.
There is a steep slope of the mountain road in Chongqing Zhaomu Mountain Forest Park, and you have to close the electric door when you drive Chang'an hunters up the mountain, or you don't run too fierce!This is not only the "quietest pickup", but also the "most powerful pickup", with unexpected acceleration and stability, completely subverting the traditional pickup experience.
As the world's first super extended range pickup truck, the Changan Hunter CLTC has a comprehensive range of 1031km, and the comprehensive fuel consumption is only 1 per 100 km3l。In particular, the pure electric range is 180km, which is basically enough for daily commuting in the city. It is estimated that when traveling in pure electric mode, Chang'an hunters only pay 7 cents per kilometer, which is an average annual cost saving of 150,000 yuan.
Eat less, and still have energy, why?This shows the heritage of Chang'an's technological evolution. Chang'an Hunter is equipped with Blue Whale 20T large range extender + dual motor power matching, the net power of the range extender reaches 140kw. Compared with a domestic "best SUV within 5 million", there is only 1With a small heart with a displacement of 5T and 113 kilowatts, the Changan Hunter brings the top power output in the market: peak power of 200kW, torque of 470Nm, and starting response of 04s, 000 acceleration 79s。
The most important thing is that the high-power range extender can achieve super replenishment in the state of low power, and Changan Hunter supports extreme replenishment as low as 8%. The industry's first "one-click injection force" can effectively solve the pain points of traditional pickup trucks "Dora jogging" and "high-speed weakness". This is a unique job, and only Changan Automobile's strong comprehensive R&D capabilities can throw out such an extreme product.
Super fuel-efficient, super quiet, super smooth, and super fierce!In front of the "super paradox" that plagues the performance of traditional pickup trucks fuel consumption nvh,The engineers of Chang'an Hunter gave an optimal solution and created a unique "Chinese-style sense of balance", and a more economical, quieter, more stable and more fierce "Chinese-style pickup" was born.
Of course, some people may ask, compared with the full-condition off-road vehicle, will the extended range hybrid off-road performance be reduced?In fact, this doesn't need to worry too much, after all, daily use or long-distance travel crossing, 99% of the car use scenes, large range Chang'an hunters can cover, you have to drive a pickup truck to open the sand, play in the mud, and get out of trouble with the limit, how necessary is it?
According to the survey, most of China's pickup truck users are the "pillars of the family" who are running for life. They are about 30 or 40 years old, mostly engaged in construction, wholesale, and transportation industries, with an annual income of about 300,000 yuan, and travel more than 100 kilometers a day.
Chang'an Hunter is equipped with a full-scene outdoor discharge function, with dual 220V plugs and a maximum reserve power of 227 degrees, which can be used for 2000W electrical appliances for more than 100 hours.
As a result, production is life, and work is entertainment, which gives the "pillars of the family" the greatest convenience and a rare "super sense of happiness".
There are three attributes of a car, a tool, a mask, and a toy. Why should a Chinese family buy a pickup truck?Traditional pickup tool attributes rank first, which doesn't have to be said. In the era of intelligent electric transformation, pickup trucks must use tools to balance toys and masks. In addition to running goods, the core appeal of household pickup trucks may become "cool to drive" and "fun to play"!
Pickup trucks running around the fields and transportation sites, as soon as you turn around, you can go camping and picnics, go to scenic spots, and go across mountains and seas. Take home and set off for a better life!This is the self-cultivation that "Chinese-style pickup" should have, and it should also be the general direction of the evolution of pickup products.
In the "Age of Prophecy - 9 Rules for Redefining Automobiles", Shuidi Auto believes that technological evolution is accelerating or even sustaining, and market perception is always rapidly subverted. The top-level design ability of the product is the ability to define the right, which is the commanding heights that determine the brand value.
In the pickup truck market, Changan Hunter is reconstructing people's perception and experience of pickup products with "Chinese-style imagination". From the power revolution to the scene revolution, and then to the pickup culture revolution, after the empowerment of super range extension technology, the pickup truck market will face unprecedented subversive changes.
Even though the current Chinese pickup truck market only has three and a half million plates, the global pickup truck market has a capacity of more than 6 million, and it will rise to 9 million in 2030. As long as pickup products are reborn and reborn, this is a blue ocean.
The winner is powerful, and the self-winner is strong. In many cases, the trouble just stems from our own cultivation and not being able to cultivate at home. If combined with the deformable CD701 unveiled at the Changan Automobile Science and Technology Ecology Conference, the digital intelligence revolution and the automotive space revolution will also stimulate our greater imagination!
From "tool car" to "toy car", Changan Hunter redefines the journey of "Chinese-style pickup".It's just getting started. (ENDS).