The new energy market in 2023 has continued to be hot for 22 years. At the same time, the various subdivisions of new energy vehicles are also blooming, so that consumers have more choices. Among them, in the extended-range hybrid market, the dark blue S7 was delivered more than 10,000 within 35 days of listing, and then the monthly sales basically exceeded 10,000, becoming another dark horse in the new energy vehicle market this year. At this year's Guangzhou Auto Show, Deep Blue Automobile launched Deep Blue Super Range Extension Technology and put forward a loud slogan of the hybrid ceiling, which can be described as ambitious and intends to do a big job.
Nowadays, new energy vehicles, especially pure electric models, have undergone years of technological iteration and continuous improvement in three-electric technology, and their overall battery life has increased a lot. In particular, the application of the 800V platform greatly improves the efficiency of charging. However, from the perspective of the overall market, the use scenarios of pure electric vehicles are still very limited, and they are far from being able to replace fuel vehicles. Especially in the EV market, consumers are always worried about battery life and battery safety, which also limits the further expansion of the EV market.
In order to alleviate consumers' concerns about new energy vehicles, extended-range hybrid and plug-in hybrid models came into being, which solve consumers' anxiety about the battery life and charging of new energy vehicles to a certain extent, and also allow new energy vehicles to have more use scenarios. Both models can run on fuel, either with an engine to drive a generator to generate electricity, or directly with the engine to drive the car.
The dark blue S7 extended range version, which is equipped with an engine, but this engine will not participate in driving the vehicle during normal driving, but when the battery level is lower than a predetermined value, the engine will drive the engine to charge the battery. Therefore, in terms of driving experience, the extended-range model is comparable to the pure electric model. In addition, fuel economy is a natural advantage of hybrid models, and it is also a reflection of its value over fuel vehicles.
And the super range extension launched by Deep BlueS7 is the main selling point, it captures this consumer pain point and achieves the province to the extreme. Now in the 150,000** range, the plug-in hybrid pure electric range on the market is basically between 100km and 150km, and 31 is usedThe dark blue S7 with a large 73kWh battery pack has a pure electric range of 200km, which has obvious advantages compared with other models at the same price.
In addition, with the blessing of super range extension technology, Deep Blue S7 has a comprehensive range of 1120km, and also thanks to the Force Intelligent Range Extension, the engine and electric motor used in Deep Blue S7 can emit 33kwh electricity. In the state of feeding, the comprehensive fuel consumption of the vehicle is only 4The 95L 100km is better than the plug-in hybrid model in the same price range. It can be said that in the 150,000-grade hybrid car market, the comprehensive fuel consumption of Deep Blue is still very good.
With the endorsement of Changan Automobile, a major manufacturer, it also makes Deep Blue S7 more valuable. In the research and development of this car, engineers fully considered the pain points of current new energy vehicle consumers, and then launched the super extended range of the dark blue S7. In terms of technical strength, Deep Blue Auto has 12 years of R&D experience and strong technical strength, which also ensures that this car has high reliability.
Although the dark blue S7 has advantages such as low cost and high cost performance, its disadvantages are also very obvious. For example, its high-speed pure electric battery life, the performance is very average. Judging from the current actual use, the dark blue S7 extended range version and the pure electric version, driving at a speed of more than 100km h at high speed, the loss of pure electric range will be more than 30%, that is, the dark blue S7 pure electric range is only less than 70%, if it is in winter, this situation will be more serious.
In terms of chassis tuning, the dark blue S7 also has a problem that a large manufacturer should not have. As a model positioned as a family car,Deep blueS7The chassis of the chassis itself is soft as a whole,When passing through a relatively bumpy road section,The vibration can be clearly felt in the car,Especially after a big pit and speed bump,There is an obvious jump in the car,In addition, the shock absorption rebound is also very obvious,It affects the driving experience of passengers in the car very much。 In the process of turning, if the speed of the car is fast, the inclination of the body is also very obvious, giving the people in the car the feeling that the suspension cannot support the body.
In terms of interior, the dark blue S7 gives people the feeling that it is too simple and too violent. The dashboard is directly eliminated in the car, and only the head-up display is the HUD. This will take a lot of time for newbies to get used to. In addition, the physical buttons in the car are basically all canceled, and the adjustment of the air conditioning also needs to be completed in the central control, which will lose a lot of driving fun for some consumers who like physical buttons, and also brings a lot of inconvenience to the car owner.
In terms of value retention, the current new energy vehicles have natural defects, and the dark blue S7 is no exception. Nowadays, new energy vehicles are often updated and iterated once a year, or even two or three times. This also leads to the fact that when consumers start to buy new energy vehicles, the value of cars begins to depreciate significantly. This will face a lot of economic losses for those consumers who have replacement needs.
In terms of brand recognition, Deep Blue S7 also has its own challenges. Although it has the endorsement of Changan Automobile, the dark blue S7 also has a good performance in the new energy vehicle market. However, compared with other well-known new energy brands, its recognition is still not high. When buying new energy vehicles, most consumers prefer to choose those well-known brands.
In terms of maintenance costs, today's new energy vehicles will have higher maintenance costs than fuel vehicles due to the highly integrated three major parts of electric vehicles. At the same time, its related parts are not cheap, which will also increase the cost of maintenance. If there is a problem with the battery, with the current structural design of new energy vehicles, it can only be replaced as a whole, and the maintenance cost will be higher.
Although the dark blue S7 has some shortcomings, on the whole, in the 150,000 yuan grade of new energy vehicle market, the dark blue S7 itself still has a strong market competitiveness. With the deepening of the cooperation between Deep Blue and Changan Automobile, Deep Blue Automobile's future products will be supported by more technology from Changan Automobile, and in the two fields of intelligence and super range extension, Deep Blue in the future may bring consumers more cost-effective models.