In China, more than 10 million high school graduates enter the college entrance examination every year. The vast majority of them have to make the big decision to fill in. This makes the tutoring market related to college entrance examination volunteers huge and enters a crazy growth channel. From the perspective of market capacity alone, the customer base of college entrance examination voluntary tutoring services has reached hundreds of millions. In this huge group, many families are willing to open their pockets for their children's future and find professional tutoring institutions. 
In their minds, no matter how expensive it is, it is not too much, because the future of the child is far more important than the money at present. In the past 10 years, the college entrance examination voluntary tutoring market has entered a period of crazy growth. In the first five months of this year alone, about 320 related companies were added. According to authoritative data, there are currently more than 1,500 voluntary reporting institutions in operation across the country. These include a number of established enterprises and well-known Internet companies. It's a lucrative blue ocean market. Taking a well-known institution as an example, its monthly revenue can reach the level of one million yuan just by virtue of the college entrance examination volunteer business, which can be called a "cash cow". 
Driven by these institutions, the entire industry is creating tens of billions of profits every year. The capital market has also attached great importance to it, and a number of listed institutions have entered this segment. The inner world of parents is often filled with the learning and growth of their children. In their minds, their children's future is far more important than their own. As a mountain in the education system, the college entrance examination is not a piece of heart disease in the hearts of parents. In the face of the college entrance examination, many parents have shown strong anxiety. They are worried every day, for fear that their children's voluntary application will be wrong, and they will lose the opportunity to go to a good university and get a good job. This anxiety has turned into a dependence on false promises from various tutoring institutions. As soon as they hear that an institution can guarantee that their children will go to a good school, they will not hesitate to pull out their wallets, even if the cost is too stretched. 
In the minds of many parents, the college entrance examination is like a war. In order for their children to achieve the ultimate victory, they are willing to spend a lot of money. This also provides an opportunity for criminals to take advantage of and set up all kinds of ** cutting leeks. Parents' anxiety and expectations are the deepest driving force behind the chaos in this industry. It not only gave birth to a huge blue ocean market, but also doomed this market to a chaotic fate. In this booming college entrance examination voluntary tutoring market, there are also a lot of chaos and **. One of the most common patterns is the actual fraud of "cutting leeks". This kind of fraudsters often use the means of registering apps or ** to start charging services during the popular season of the college entrance examination. However, after signing up, the actual functionality of the platform was never launched, and users who tried to report problems could not find any customer service personnel. 
Some companies even create a fictitious customer service ** on their website, but no one answers. After defrauding a part of the fees, they quickly shut down the webpage and quickly transferred the illegal gains by transferring assets. In addition to online fraud, there are more deceptive offline scams. Such companies rent brick-and-mortar stores and work with multiple universities. They set up a time for expert interviews and charged a high fee, but when the appointed time came, the office space was empty. In the same way, they use pre-planned methods to quickly transfer ill-gotten gains, and eventually there is no trace. The key to the operation of this type of ** lies in parents' anxiety about their children's future and their trust in professional services. It is this blindness of trust that has become an opportunity for them to make money. 
In addition to actual fraud, some college entrance examination voluntary tutoring agencies have adopted the marketing technique of "drawing a big pie" to win the trust and money of parents through false publicity. Such companies often hype up their ultra-high graduate acceptance rates on **, such as "The cumulative acceptance rate from 2016 to 2020 was 99."99%" Yunyun. The heart-warming numbers and ratios make many parents mistakenly believe that this institution has some kind of magic trick that allows children to choose their ideal schools and majors at will. As a result, driven by this trust, some inferior institutions that only survive on empty gimmicks can quickly reap huge consulting fees. The effect and quality of the actual service are completely less than one-ten-thousandth of the advertisement. 
In the end, parents choose to believe in the sky, and the future of their children is uncertain, and it is still a blur in the fog. The most critical social incentive behind such a "pie-drawing" model comes from the anxiety and sense of urgency of Chinese parents about their children's future. This anxiety stems from the lack of high-quality educational resources and concerns about future social competition. It makes it easy for parents to take the optimistic signals lightly and fall for them. It can be said that parents' anxiety and fanaticism about their children's expectations are important social roots for the success of this kind of false propaganda model. It also makes the education and counseling industry frequently have consumer rights and interests damage incidents. 
In addition to the actual fraud and false propaganda online and offline, there is also a serious chaos of "flickering mode" in this ubiquitous college entrance examination tutoring market. The technique and process are also quite bizarre. In order to cater to the needs of parents, such companies often create some certificates and titles that are not worthy of the name, such as "college entrance examination guidance expert" and "college entrance examination registration planner". These lofty-sounding titles and certificates are completely defined and awarded by commercial companies. The threshold for obtaining these title certificates is also very low, and many fresh graduates who have not even graduated from college can obtain them directly as long as they pay a few thousand yuan for training. Moreover, this kind of company is completely a production-based test-taking education model, and the real professional ability has not been tested at all. The so-called "experts" who are "baked" in batches are often just salespeople who can read from the script. 
They can only sell according to the company's given framework, and do not have the ability to independently judge and choose. But the majority of parents in the market do not know, and they are still convinced of these titles and certificates, and even spend tens of thousands of yuan to ask for advice. Behind this kind of "expert factory", what really needs to be reflected on is the current situation of lack of educational resources and unbalanced distribution in China. It is this imbalance and unreasonableness that has led to the law of the jungle and serious chaos in the tutoring and education market. It is also directly related to the lack of regulation. This is a problem that needs to be addressed urgently. With the rise and commercialization of the mobile Internet, some Internet celebrities have also joined the highly competitive college entrance examination volunteer tutoring market, and they have used their fan appeal to package the identity of "volunteer famous teachers" through commercial operations. 
Take the joker Zhang Xuefeng as an example, he has millions of fans on platforms such as Douyin and Kuaishou. This provides him with enough traffic and influence resources. So, he seized the hot spot of the college entrance examination, claimed to have more than ten years of experience in guiding candidates, and invested in the establishment of a studio to sell customized volunteer filling services for the college entrance examination market, which is very expensive. Driven by Zhang Xuefeng, "Internet celebrity delivery" has also become a popular model in this type of education service. Relying on rich fan resources, these self-leaders can quickly gain brand influence. They also have certain verbal skills and influence, which provides favorable conditions for transforming into educational Internet celebrities. As a result, driven by interests, many big Vs have rushed to this track. From a sociological point of view, behind this phenomenon is the powerful driving force of the "fan economy" effect in the mobile Internet era. The greater the number of followers, the richer the influence resources, which can be directly monetized in a variety of ways, and educational influencers are one of the commercialization channels. 
This also reflects the changes in the network effect and trust system of the current social operation. When analyzing the phenomenon of parents and college entrance examination students being easily deceived, we also need to reflect on the social roots of educational anxiety. Behind this anxiety is actually the result of a superposition of many factors. The first is the scarcity of educational resources and the imbalance in the distribution of educational resources in our country. Each year, only a small number of candidates are admitted to first-class universities, while the paths of other students vary widely. This has caused parents and students to face huge anxiety about further education and employment. Therefore, even false promises and hopes can easily impress them and become an incentive for deception.
The second is the serious information asymmetry caused by opaque information. It is difficult for ordinary families living in third- and fourth-tier cities to obtain first-hand policies and enrollment rules. This leaves them with second- or even third-hand access to information, which provides opportunities for criminals. Third, the Chinese-style test-oriented education and selection mechanism overemphasizes the performance of further education and employment, which also exacerbates the educational anxiety of the social environment and culture. Under the combined effect of this anxiety and expectation, parents are easily misled and deceived by the outside world when it comes to choosing a school and applying for a test. Therefore, this kind of social anxiety should attract sufficient attention from the first and the education authorities. Formulating a fairer and more reasonable education system is the way to solve the problem.
Behind the frequent chaos in the field of college entrance examination voluntary tutoring, the regulatory system and departments also need to reflect on the existing problems. After all, the field of education is different from other business fields, and it is related to the interests of thousands of families and the future development of the country. The first problem is that the access and daily supervision of educational institutions are not strict and standardized. Many unscrupulous individuals are able to easily register an education company and start operating quickly. Oversight of their business and capital flows is also weak. This has laid hidden dangers for all kinds of **. Secondly, the legitimate rights and interests of consumers are not well protected. After being scammed, there are many cases where there is no way to make a claim. However, the actual legal and policy measures are also relatively lacking in providing assistance and support to the parents of the victimized students.
Of course, these circumstances are also directly related to the imperfection of China's legal system. The imperfection of the rules of education supervision and the insufficient punishment of violations in the field of education by the law should arouse sufficient attention from the decision-making level. In view of the chaos in the field of voluntary filling in the college entrance examination, we can also give some suggestions to help parents avoid risks and choose services that are suitable for them. First, formal voluntary mentoring agencies are still necessary. These companies have a wealth of historical data and case studies that can provide expert advice on the situation of universities and majors. Parents and students can choose these institutions with a high degree of integrity and a long period of operation to get help and develop a more reasonable volunteer strategy.
Second, don't blindly conform to the herd because of your own anxieties. The college entrance examination is not the only chance in a child's life. Even if the end result is not ideal, with the effort, the future will open up other doors. Letting go of anxiety and rational positioning is an effective way to deal with it. Third, regulators should also strengthen day-to-day supervision and surprise inspections of educational institutions. Through technical means, some tutoring institutions suspected of violating the law can be quickly identified to prevent more students' families from suffering losses. At the same time, it is also necessary to improve the legal system and severely punish such **.
Fourth, it is also important to establish channels for parents and students to report fraud. This not only helps to identify problem companies in a timely manner, but also helps others avoid risks. Through mutual help, we will maintain the steady and healthy development of the education industry. Looking forward to the future, we have reason to believe that with the strengthening of the legal system and the improvement of the regulatory system, the college entrance examination voluntary tutoring market will also usher in a more standardized and sunny development situation. These formal and competitive companies will gradually take over the mainstream, providing truly reliable and high-quality services. And those inferior institutions that focus on packaging and false advertising will also be gradually eliminated under strict regulatory pressure.
The development of the entire industry will also show a state of virtuous circle. An authoritative monitoring and evaluation system will help parents and students better identify truly trustworthy brands. And trust will further contribute to the positive development of the company itself. Under the condition that all stakeholders are treated fairly, this huge education service market will surely flourish and become an important force in promoting the innovation of related industries.