In recent days, a family calledDead EyesonBun shopThe small shop caused quite a stir in the community. Originally, business was bleakBun shopSuddenly, there was a farce that caused the store to be closed for three days in a row. The reason for all this turned out to be just because of a dispute over a piece of five cents, which made the boss regret his intestines.
Once this oneBun shopIt's a place I frequent, and his buns are delicious and memorable. However, a few years ago, I used a few extra napkins in the store because I had a cold, but I was treated indifferently by the proprietress . From then on, I decided to blacklist his family and never spend again. In the past few years, I have been choosing the nearby Zhang Ji family to buy steamed buns, and his steamed buns are steaming and the ingredients are fresh, which makes me satisfied. WhileDead EyesonBun shopcan only be reduced to my past.
However, two days ago I passedBun shop, but saw the noise in the store, and couldn't help but lean over curiously. I saw an old man in his 70s sitting on a mazar in the doorway, leisurely smoking a cigarette, while the shopkeeper was apologizing to him as if he were a grandson. It turned out that a few days ago, the uncle bought steamed buns, but he didn't bring enough money, and he wanted to erase the five yuan, but the shopkeeper refused, and he also openly humiliated the uncle. This made the uncle furious, and an argument broke out that day, which I saw two days ago.
Uncle said that he has been for many yearsBun shopThe old customers have never asked them to wipe zero. This time, because I bought a lot of steamed buns, I didn't have enough cash on my body, so I made this request, but I was treated like this. The uncle felt that he was already a regular customer of the store and deserved some respect and help, but at the same time reacted so violently because his pride had been hurt. Since that dispute, the uncle has stayed every dayBun shopAt the entrance, dissuade all customers who want to enter the store. This ruthless move led toBun shopIt will not be able to operate normally for three consecutive days.
For the boss, this incident can be described as a painful lesson. For three years, my regular customer stopped patronizing, and his business has been sluggish. Roughly calculated, according to the frequency of my average visit twice a week and spending 10 yuan each time, it will be 3,000 yuan in sales in a year. And the profit of Baozi is generally around 50%, which means that he has lost 1,500 yuan in the past three years. Such a small dispute made him lose so much.
Not only because of this erasure problem, but also because of his business strategy and attitude. In the case of a significant decline in pork **, otherBun shopAll of them were lowered in time, but he was unwilling to change it, and still maintained a high **. This anachronistic business strategy made him unable to adapt to the changes in the market and lost many customers. Even the older customers are unhappy with this, believing that his pattern is too small, focusing on short-term interests and lacking long-term planning.
This seemingly minor dispute has actually touched on itBun shopbusiness strategy and attitude towards customers. We can draw some lessons from this incident, and we can be rightBun shopThe management and customer service strategy was revised.
First of all,Bun shopIt should be adjusted in a timely manner, adjusted according to the market, and cannot be adhered to, ignoring the interests of customers and market competitiveness. You must know that the customer is always the first, and only by meeting the needs of customers can we ensure long-term operation and development.
Secondly,Bun shopWe should pay attention to the opinions and needs of customers and respect their personal rights and interests. A small request for erasure should also be responded to reasonably, and the customer's self-esteem should not be hurt because of a small benefit. The customer isBun shopimportant resources, we should treat them well and establish a good reputation and image.
Finally,Bun shopInteraction and communication with customers should be increased to keep abreast of their feedback and suggestions. Only through good communication and interaction can a good customer relationship be established and promotedBun shopdevelopment and growth.
In short, this event givesBun shopIt is a wake-up call to review their business strategy and attitude towards customers. Only by constantly revising and improving can we survive and develop in the fierce market competition. Let's look forward to itDead EyesonBun shopAble to learn from this lesson, rebuild the brand image, and win the recognition and support of customers.