On December 22, under the guidance of the Department of Commerce of the Autonomous Region and the Department of Industry and Information Technology of the Autonomous Region, the 2023 Guangxi Brand Conference co-sponsored by Guangxi Radio and Television Station and Guangxi Consumer Rights Protection Committee was held in Nanning. Exchange practical experience, explore the successful path of Guangxi's brand development and value enhancement, and promote the high-quality development of Guangxi's brand.
Since its launch, the 2023 Guangxi Brand Conference has attracted more than 200 Guangxi brand enterprises to participate. After the preliminary evaluation and expert review, the Southern Black Sesame brand stood out from the shortlisted more than 70 outstanding enterprises and was selected as the "Popular Brand of the Year" of Guangxi Radio and Television Station, which is the recognition and appreciation of the organizing committee for the 39 years of brand building and development of Southern Black Sesame!Qin Yueyang, vice president of Southern Black Sesame Group, accepted the award on behalf of the company.
The first on the right is Qin Yueyang, vice president of Southern Black Sesame Group).
Focusing on brand building, Qin Yueyang, vice president of Southern Black Sesame Group, mentioned in an interview that Southern Black Sesame, as a 39-year-old domestic brand and a leading enterprise in the black sesame industry, adheres to the user-centered approach and is guided by the theory of "medicine and food homology" of traditional Chinese medicine, and strives to create a different black sesame paste. In addition to comprehensively improving the original products in terms of process technology, formula, packaging, etc., according to the healthy consumption needs of middle-aged and elderly groups, new products such as high-standard "Jian" brand southern black sesame paste and "Parma coarse grain dietary powder" made of high-quality raw materials from the hometown of longevity in the world have been launched.
Vice President Qin emphasized that Southern Black Sesame will continue to insist on putting user needs first in the future, taking customer satisfaction as the ultimate goal, having the courage to assume the responsibility of domestic brands, making healthy food deep and thorough, and living up to the support and love of consumers for 39 years
Southern Black Sesame displayed a rich and diverse range of black sesame series of health foods at the brand conference, such as the recently launched Southern brand black sesame paste (health food), Parma coarse grain dietary powder and other prepared products, new products such as black black peach blossom pills, as well as sugar-free black sesame pills, black sesame cakes and other healthy snack foods, as well as ready-to-drink canned black sesame paste products, etc., the participants on the scene expressed praise and recognition after tasting.
In the ever-changing consumer market environment, Southern Black Sesame is actively transforming and upgrading, meeting new challenges and seizing new opportunities, and is committed to developing in the direction of "medicine and food" health food industry, firmly making small sesame bigger industry, and striving to provide consumers with higher quality and higher standards of delicious and healthy food.
*: Black sesame seeds.
Disclaimer: This article is ** content, does not represent the position of this magazine, and does not constitute investment advice.