In today's highly competitive business environment, how to attract and retain consumers is an important issue that every business must face. Traditional marketing strategies tend to focus on engaging consumers through ads,** and offers, but these methods are often costly and ineffective.
In recent years, a species called"Consumption value-added business model".The innovative model is gradually gaining traction. This model effectively solves the problem of drainage and repurchase by providing consumers with additional value, stimulating their desire to buy and recommending consumption behaviors.
1. The operating principle of the value-added business model
The core of the value-added consumer business model is to combine consumer purchasing behavior with investment. Whenever a consumer buys a product or service, they will be rewarded with additional points. These points can be redeemed for merchandise, discounts, or earned more points.
Integrals have the property of only going up and not down in the model, that is, the value of the points will continue to grow over time。This growth is achieved through a pooling mechanism, where whenever a consumer buys a product or service, the platform will inject a percentage of the funds into the pool, and the funds in the pool will be used to mint new points.
Second, the play of the consumption value-added business model
Set the pool ratio and points release rules
In the consumption value-added business model, the proportion of the capital pool and the rules for the release of points are the key factors. The platform can set the proportion of the capital pool according to its own profit situation and market conditions, for example, for every 100 yuan of products sold, 30 yuan of funds can be injected into the capital pool. At the same time, the platform needs to set the release rules for points, for example, every 10 points can be exchanged for 1 yuan.
The user places an order and is rewarded with points
When consumers purchase products or services on the platform, the platform will inject funds into the pool according to the set proportion of the fund pool, and issue corresponding point rewards to consumers in accordance with the release rules of points.
Points growth and redemption
Over time, the value of points will continue to grow. Consumers can earn more points based on the number of points they have, or redeem them for goods or services. When the consumer decides to withdraw, the platform will deduct the 20% handling fee and return the remaining funds to the consumer. At the same time, in order to control the stability of the market, the platform can set a limit on the increase of points, and when the points in the user's hands reach the set multiple, the system will forcibly redeem the bonus pool.
3. Advantages of the value-added business model
By combining consumers' purchasing behavior with investment, the value-added business model can stimulate consumers' desire to buy. Consumers can also earn extra points rewards while purchasing products or services, which increases consumer loyalty and stickiness.
By using part of the profits to mint points, the platform can convert the original profits into more sales and user stickiness. At the same time, since the release of points is set according to the formula of only rising and not falling, the platform can guarantee a steady rise in profits.
In order to ensure the safe operation of the platform, the platform can set a point growth multiple limit in addition to bubbles. When the points in the user's hand reach the set multiplier, the system will forcibly redeem the bonus pool to ensure the stable operation of the market. This control mechanism can effectively prevent the formation of market bubbles and ensure the healthy operation of the platform.
As an innovative marketing strategy, the value-added business model can attract more consumers. By providing additional value to consumers, platforms can stimulate consumers' desire to buy and recommend consumption behaviors, thereby expanding market share and improving competitiveness.
The value-added consumption business model provides an innovative solution to solve the problem of drainage and repurchase by combining the ideas of the Internet and the sharing economy. It not only improves user satisfaction and stickiness, but also brings stable profit growth to the platform.
This model has a lot of potential and can be widely used and scaled in different industries. By continuously innovating and optimizing the model play, enterprises can better attract and retain consumers, improve market competitiveness, and achieve sustainable development.