IT Home reported on November 27 that recently, according to Nikkei News, the world's well-known convenience store chain 711 announced that it will introduce generative AI technology on a large scale in the Japanese market from next year to improve the efficiency of new product development and marketing. The move aims to reduce labor costs, shorten the time to market for new products, and better meet consumer needs.
It is reported that the generative AI introduced by 711 will be mainly used to analyze data, plan new products, and generate advertising creatives. Previously, 7-Eleven in the Japanese market needed to go through multiple meetings and discussions, and use questionnaires or consumer surveys to understand the market trends and consumer preferences of the year before launching a series of products, and the whole process took about 10 months. With the introduction of AI technology, this process is expected to be significantly shortened.
To improve development efficiency, 711 has set up its own cloud-based AI model, which integrates generative AI technologies such as OpenAI, Google, and Stability AI to collect data from multiple parties such as customer sales data, product manufacturers, and communities**, and use AI to identify consumer trends and launch new product proposals. In addition, the AI system is able to generate a range of creatives, reducing associated costs.
At present, about 9,000 employees and 1,000 supervisors in the 711 Japan market have started to use the relevant AI systems frequently. According to the system, the system "has reduced the number of internal meetings by 80 per cent, saved 90 per cent of the time to market, and will also allow 711 to launch new products that meet consumer needs more quickly in the future."
In addition, Nikkei further noted that 711 is expected to hit shelves under its own brand of "Seven Premium" as "AI-generated goods". This will help improve the brand image of 711 and attract more consumers.
In short, the introduction of generative AI technology in 711 convenience stores is expected to bring more efficient new product development and marketing capabilities, while also providing consumers with a richer and more diverse product choice. With the continuous development and application of AI technology, we have reason to believe that more enterprises will benefit from this technology in the future and achieve rapid business development.