If convenience stores want to do well, the selection of explosive products is indispensable, but many convenience stores choose the wrong explosive products, and explosive products ≠ profitable products.
Follow me, there is no choice to take you to play convenience store entrepreneurship.
First of all, explosive products are explosive products that can bring "traffic" to convenience stores, and they are by no means products that focus on revenue.
If you don't understand this problem at the beginning, the selection and creation of explosive products is doomed to failure!
Generally, explosive products should have the following characteristics.
1. Be differentiated.
Let's take a simple example.
If you are the only one selling cigarettes within 50 meters of the area, then cigarettes are your hot product;
If only one of the two convenience stores under the office building sells breakfast, then breakfast is a hot item.
There is no category restriction for explosive products, they can be goods or services, the key is to meet the needs of customers, and catch what others don't have and you have.
2. Just need and the public.
Explosive products must be products that are just needed, highly accepted by the public, and consumed with high frequency.
In convenience stores, choosing beverages and cigarettes as explosive products has a higher conversion rate than hygiene products or toiletries.
3. There should be a word-of-mouth effect.
Word-of-mouth will have two practical effects in the creation of explosive products. First, it has the phenomenon of human-to-human transmission;Second, it can reduce the decision-making time of customer consumption.
4. It should be in line with consumer trends.
Consumer trends are always changing, this year's popularity may be out of gas next year, the life cycle of explosive products is very short, and our lives are closely related, we need to constantly change.