With the rapid development of the domestic automobile market and the rise of independent brands, the competition is also becoming increasingly fierce. As a first-line brand, BBA has to update its models at any time to attract the attention of consumers, and even launch entry-level models at a lower level to gain the recognition of young people. As one of the most popular brands in China, Audi is also actively adopting a people-oriented development strategy to expand market share and sales. Among them, the Audi A4 leads all the way, while the A3 has now fallen to 13About 460,000.
Such a starting price is more advantageous than its competitors, and even more attractive than the Honda Civic and Volkswagen Sutar. But unfortunately, even so, sales of the Audi A3 have not been able to recover, what do you think is the reason?
In fact, the Audi A3 has a good competitive advantage in the same ** range, first of all, because the popularity of the Audi A3 brand is higher than that of Honda, Toyota and Volkswagen and other third- and fourth-tier brands, and its four-circle logo is a status symbol. Essentially, the Audi A3 should be more accessible to consumers. So why does Audi still need to lower ** to get higher sales?Many netizens pointed out that the main reason is that the size of the Audi A3 is too small, and third-tier brands at the same price can buy a longer B-class car. However, is this really the case?
The dimensions of the Audi A3 sedan are 4457mm*1796mm*1417mm, and the wheelbase is 2629mm. From the point of view of parameters, it is indeed a bit small, and it is positioned as an A-class car. Since domestic consumers prefer spacious cars, because they know that a large space can bring more comfortable enjoyment, as well as a wider range of practicalities for home use. In the feeling that the body length of the A3 is not as good as the BMW 1 Series, but the proportions are more harmonious. The body styling may not be as sharp as the BMW 1 Series, but the design of the A3 is fuller and more dynamic, so the design of the Audi A3 is no problem.
In fact, the interior design of the Audi A3 is average, and the craftsmanship and use of materials are very exquisite. Audi's consistent middle-of-the-road design philosophy may be more in line with the aspirations of most middle-aged people than the aesthetic preferences of young people. Some netizens even said that the interior of the Audi A3 gives people a feeling of the Volkswagen family, and in the subconscious of consumers, they may think that the interior configuration of the Audi A3 is very cheap, which is also one of the reasons for the decline in sales of the Audi A3.
In the configuration of the Audi A3, chrome materials are used in details such as power windows, power mirrors, and electronic parking brakes to create a more refined interior texture and show the luxury that BBA should have. In addition, in the choice of seat material, the new car has added leather fabrics, making the interior more stylish, but the entry-level is webbing and leather wrapping. The new car also adds practical features such as a reversing camera, smart key, adaptive cruise control, tire pressure monitoring and Bluetooth connectivity, further improving the value performance of the Audi A3. However, many of the configurations of the Audi A3 are optional, which has also led to a decline in sales. Some netizens even jokingly said that this is the consistent routine of the public, but in fact, the price has increased in disguise.
Secondly, the trunk space of the Audi A3 is too small for people who travel for a long time. The Audi A3 is more suitable for families who work in the city or occasionally go on a road trip. Finally, the issue of motivation is also a key factor. After all, in the third-tier brands in the same price range, it is possible to buy power with a larger displacement, while the Audi A3 has a displacement of 14t。If you select 20t, ** will exceed 260,000 yuan, and the cost performance of mid-to-high-end models is not high. Although the entry-level 150 horsepower is also sufficient, the use of 95 gasoline will undoubtedly increase the cost of use in the later stage. What would you say about this?Welcome to ** discuss, Audi