Bona Film denied that it had donated money to Japan, saying that the information was seriously inaccurate. There are doubts about this statement on the Internet, and many netizens have called on Bona Film to donate.
Bona Films: From the main theme to the "donation controversy".
With the popularity of the main theme movie, Bona Film has become one of the production companies that has attracted much attention. However, a storm over whether the company had donated to Japan** has plunged the high-profile production company into a whirlpool of controversy.
Sell feelings" when the "earth shakes the mountains".
Bona Films' works have played the main theme symphony again and again, such as "Operation Mekong", "Operation Red Sea", "Changjin Lake" and other blockbusters with the main theme, becoming a leader in the Chinese film market. The audience was immersed in the feelings of home and country brought by the film, and cheered for the production company that shot the main theme movie. However, when the company was embroiled in a "donation controversy," the situation took an unexpected turn.
Dig out your wallet" when "don't give it to you".
A statement about Bona Films' donation to Japan** in 2011 caused an uproar. The company issued a statement saying that the previously released information of "more than 100 artists raised about 25.54 million yuan for Japan's **" is a *** report, not a donation organized by Bona Films, has nothing to do with the company, and has not made a donation to Japan. However, this statement was doubted by netizens, and many netizens left messages in the hot comment area, questioning Bona Films' "selling feelings" while not giving it to the issue of "digging out the wallet".
Netizens sprayed wildly: "Eat patriotic rice but don't pull out a dime!."”
Regarding Bona Film's statement, netizens did not buy it. In the hot comment area, a large number of messages shouted for Bona to donate, and some of them joked: "When you sell your feelings, the earth shakes, and when you take out your wallet, you don't give it." This remark quickly spread widely, and netizens questioned Bona Film endlessly. Fans have said that their support for the production company depends on the responsibility it shows in action, and this controversy has clearly shaken the trust of some viewers.
Bona Film's Production Equation: The Intersection of Theme and Public Welfare.
Bona Film has won the audience's reputation with a series of blockbusters with the main theme, among which "Chinese Captain" has touched countless audiences. However, this "donation controversy" has put Bona Film at the intersection of public welfare and business in the production equation. How to play a more active role in social responsibility and public welfare while the production company pursues commercial success in the main theme film has become a difficult problem for Bona Films.
Netizens' reactions: The ridicule carries expectations for public welfare.
The reaction of netizens was not only ridicule of Bona Films, but also revealed their expectations for public welfare. They humorously expressed their doubts about the production company's response to the donation controversy, and at the same time, they also conveyed the hope that the main theme film producers will invest more in public welfare. This interactive approach made the whole event more communicative and sparked a wide discussion among the audience about the corporate social responsibility of the film.
Bona Films: The responsibility of making a movie is not only on the screen.
Bona Films' "donation controversy" this time makes people think about the responsibility of the film companyIn addition to presenting the main theme film to the audience on the screen, should film companies be more actively involved in social causes?This incident is also a wake-up call for the entire film industry, causing more studios and stars to think about how to better fulfill their social responsibilities while achieving commercial success.
The main theme of the film and the balance of social responsibility.
Bona Film's "donation controversy" may be just a microcosm of the complex relationship between the main theme film and social responsibility. Finding a balance between commercial interests and social responsibility is a common challenge for studios, directors and actors. For the audience, they not only care about the quality of the film, but also pay more attention to the performance of the production company in social welfare. The film industry may usher in more similar events, and this may be a thought-provoking opportunity to guide the entire industry to participate more actively in social construction in addition to the shooting of main theme films, and present a more complete film world to the audience.