Zhiji LS6 hits a new high;
Firmly sit on the 7th crown of medium and large pure electric SUVs;
Continue to dominate the list of more than 200,000 Chinese brand pure electric vehicle champions;
Equipped with hard-core three-electric + lidar.
This is the latest weekly sales report of Zhiji LS6 released by Liu Tao, co-CEO of Zhiji. Under this Weibo, a reader commented on the post at the bottom, "It's not easy for LS6 to fight its way out of the encirclement and achieve today's results."
Liu Tao released the sales performance table from December 18th to December 24th, and Zhiji LS6 won 2,122 units in a single week, winning the weekly sales championship of Chinese brands of "pure electric vehicles of all categories of more than 200,000 yuan" with a large lead. This is already the 7th consecutive week that Zhiji LS6 has won the sales championship of medium and large pure electric SUVs, and there is no suspense that it has confirmed the No. of the 200,000-level pure electric SUV that the city's cutting-edge forces must enter1。
Unlike other new energy vehicle companies, the performance of Zhiji LS6 can be called "stable brother", with weekly sales almost steadily rising, gradually increasing volume, and the whole process shows positive feedback due to the excellent characteristics of the product gradually accepted by the market, and the market and consumers' feelings are down-to-earth, credible, real and effective.
With the gradual dissipation of the first-mover advantage of the new car-making forces represented by capital, the second generation of the country, represented by Zhiji, who was born out of state-owned enterprises and has a new business model, began to gradually catch up in the long-term competition of the new energy vehicle market and began to be in a leading position by virtue of the strong group technical strength, large-scale production, capital and financing strength, as well as the advantages of the industrial chain and the first chain.
It can be said that Zhiji LS6, as a second-generation new energy product incubated by a state-owned automobile group, has excellent hardware and software, and is very capable in the market
Meals should be eaten one bite at a time, and battles should be fought one by one, Liu Tao emphasized the "long-termism" of wisdom, which is not only for his peers but also for himself. In his view, Zhiji's "long-termism" is "the product power that dominates the future" and the second is "brand marketing power". He summed up the core of Zhiji's product strength in one sentence: "Always focus on the most essential thing of 'driving first', and then use the strongest technology to make the most refreshing intelligent experience." ”
In fact, from the day Zhiji created LS6, the fierce competition in the market and product saturation has emerged, and the "lack of firepower phobia" made Zhiji quickly build LS6 into a "heavy boss" with few shortcomings and a "hexagonal warrior" armed to the teeth, some netizens commented and joked that he was Achilles who did not even have a flaw in the valve of the heel. Returning to the origin, focusing on the product strength of "driving first" as the core has become the top priority in building LS6.
Zhiji has a clear and calm competition strategy for today's pure electric market competition, first, always at the poker table, to ensure that it will not be left behind;The second is to have enough chips and strength to accumulate small wins at the table into big wins. One of the most important bargaining chips is the creation of core technology, and on this basis, the competitive quality of the product is fully consolidated. The outstanding cost performance in the market comes from the comparison between outstanding product strength (configuration) and technical strength (such as 900V power, intelligence and three electrics) and pragmatic ** and generous welfare policies.
From the beginning of the product development definition, the LS6 has been developed and finalized as the first strategic model for the global market, adhering to the global design concept and global quality standards. As the pinnacle of the debut of the Zhiji platform, the Zhiji LS6 is equipped with more than 100 of the latest cutting-edge technologies in the fields of electric power, intelligent driving, and intelligent cabin interaction"The three core advantages of "Future Smart Cabin", "Quasi-900V Super Performance Platform" and "International Design" are very dazzling in the 200,000-yuan mainstream ** range of intelligent pure electric SUVs. Then the "quasi-900V super performance platform"."What kind of attraction does "Future Smart Cabin" and "International Design" have for users?
What grade is the quasi-900V platform in?
To put it simply, the strength of the performance of pure electric products depends on the super performance architecture, which is a systematic platform, and the size and stability of its power voltage will affect the core and basic performance parameters such as the three-electric system, thermal management system, and charging system, which will be reflected in the handling and power, battery safety, and the comfort of the air conditioning and entertainment system. Even if users can't understand the relationship between its principle and driving experience from a technical point of view, in a word, whether a car is good or not, the platform is the most important, which is the mother's womb of a car. What is the level of quasi-900V high-voltage platform, there are not many electric vehicles using 800V platform, including Xpeng G9 and AVATR 11, and Zhiji LS6 is actually comparable to Lotus Eletre and Porsche Taycan;At present, the 800V platform products are basically above 300,000, and the price of Zhiji in the early 200,000s will be knocked down in an instant, which has also rapidly pushed up its own cost performance and product strength.
Reflected in the process of driving and charging, the fastest rushing and fast charging are its biggest highlights. Zero hundred acceleration 3In 48s, the top speed is limited to 252 km/h due to safety and regulatory considerations, but in an enclosed field, the top speed soars to 305 km/h, setting the world's highest speed for mass-produced pure electric SUVs. The peak charging power of Zhiji LS6 can reach 396kW, and the maximum charging rate is 375C, such a parameter performance has created a 5-minute charge of 200km, that is, charging and walking, not even a cigarette has been smoked to complete a week's commuting mileage in small and medium-sized cities;With more patience, you can wait for 15 minutes to recharge 500km, and the cross-city journey is just a walk. Zhiji has limited the 30%-80% SOC charging scenarios that users most often cover to 13 minutes, which has completely left behind the efficiency of daily refueling. With such performance and performance, as well as convenience, a million-dollar luxury car is nothing more than that.
Let"The "Future Smart Cabin" shines into reality
For enterprise competition, deep intelligence is the winning factor in the second half of the electric track, for users, he is not just a verbal gimmick, but in the actual car life to bring great convenience. 0 blind spot full digital vision, 0 anxiety one-click AI driving, 0 distance future intelligent cabin ecology of the intelligent cockpit, AI empowers the whole process of driving experience from getting on the car to getting off the car, which means that whether it is a novice or an old driver, whether it is a skilled boy or a lady with poor skills, whether it is a wide highway or a cramped and dark alley, the above functions can possess the driver and become a driving master who "sees six roads and listens to all directions". The Zhiji platform, which covers high-speed elevated, urban roads and slow urban scenarios, creates the most widely applicable and practical new experience of the future intelligent cockpit, and single-handedly creates a very cutting-edge and advanced model of future intelligent cockpit for the industry.
In terms of future smart cabins, Zhiji LS6 is "both soft and hard", with all systems equipped with lidar as standard in hardware, and high-end intelligent driving with urban NOA capabilities, which are enough to show how deep its exploration of future smart cabins is. The whole system is equipped with NVIDIA Orin X chip as standard, with a computing power of 254TOPS, and is equipped with 27 perception components such as ultra-long-range agitation radarIn terms of software, it has made great achievements in efficient architecture and algorithm optimization, and the safety of Zhiji IM AD has reached 32 times, it has completed the 9-year intelligent driving road of the competition for the opponent in 2 years, refreshed the fastest landing speed of intelligent driving in the industry, and became one of the top players in the urban NOA era.
In December, Zhiji Automobile's vehicles equipped with Level 3 autonomous driving functions obtained an autonomous driving test license for high-speed highways in Shanghai. On the 12th of the same month, Zhiji Automobile announced that its IM AD Expressway NOA officially penetrated the country, radiating a total of 333 expressways (except Hong Kong, Macao and Taiwan) across the country;According to the plan, the commuting mode will cover 100 cities in 2024, and the door-to-door full-scene commuting mode will be launched in 2025. Some netizens even joked that this almost made the driving school disappear and the insurance unemployed.
"International design" universal aesthetics
Stunning at a glance, heart-warming again, and home with three glances" is a localized summary of the international level and aesthetics designed by the domestic marketing team. Zhiji's first global model adopts a global design paradigm and is jointly built by cutting-edge design teams from China, the United Kingdom, Spain and Japan. The international design is comparable to that of a supercar, with a drag coefficient of 0237cd, driving this car is adrenal (up to 3.).The tension and excitement brought by the acceleration of 100 kilometers in 48s), dopamine flow (the comfort, pleasure and relaxation brought by safe intelligent driving and intelligent cockpit and interior), and hormone burst (appearance design and strong performance attract those "womanizers" who have no ability to resist and resist their appearance). Coupe SUV pioneer styling, Italian home light luxury interior, 2950mm large wheelbase, three-cabin storage space, 71.4 wanos panoramic sound intelligent sound field has created a show of wisdom, comfortable and comfortable scene, the description of the suit may not be accurate, but it can convey the side of the suit, that is, gentlemanly elegance, outstanding taste, and has a ** side, strong performance, clean and neat control, quite a tiger smelling roses.
Zhizhi LS6 has a clear definition of user portrait at the beginning of the design, and the product defined by an excellent product manager is quickly positively fed back by the market, and the law of true fragrance appears.
Now it seems that only taking the future smart cabin experience as an example, it is by no means a false name of a "cutting-edge pioneer", in the incomplete statistics of actual purchases, Zhiji LS6 has become a car that the whole family loves to drive. Wife loves to open: rainy night mode, visual blindness, words and methods, warning vision;Mom and Dad love to sit: the interior texture is selected from materials, as comfortable as a bedroom;The front and rear seats are adjustable, and the driving and riding are comfortableChildren love to play: three-screen intelligent interaction, private cinema game hall;Comfort for the whole family: the IM MAG function room for a variety of scenarios.
Consider the attributes of the product with the user as the origin, and take the demand as the core to become the "careful thinking" to attract users. For example, Zhiji's industry-original full-cabin magnetic docking station supports a variety of functions such as multi-functional brackets, reading lights, vanity mirrors, hooks, storage boxes, etc., which are especially popular with urban independent elite women, making it convenient for users to carry out multi-functional and multi-scene expansion, making LS6 a multi-functional third space such as a user's camp, private powder room, and mobile study.
Summary:The 7 consecutive weeks of dominance is confirming that Zhiji LS6 is on the right path, and doing the right thing is reflected in Zhiji's car, that is, it has come up with a product with extremely excellent basic quality and excellent market performance. In fact, behind all this is inseparable from its extraordinary background and excellent resource endowment. The joint development of Zhiji by SAIC, Zhangjiang Hi-Tech and Alibaba Group means that it has strong technical reserves, operation and management based on new business models, and the support of large data models and AI intelligence. With an excellent background, he worked hard to make a good car, like someone else's child who "has a good family background and works hard", and success has become a natural thing.