Since ByteDance's overseas version of Douyin - TikTok entered the Indonesian market in 2021, Indonesia's position as TikTok's largest market in Southeast Asia has not wavered.
According to the "TikTok Ecological Development in the First Half of 2023***" released by Fastdata, Indonesia is the country with the largest number of small stores with TikTok sales greater than 10,000, and it is also the country with the highest total duration and total number of TikTok live broadcasts. In 2022 alone, TikTok Shop's GMV in Indonesia reached US$2.5 billion, contributing 57% of the GMV of the entire Southeast Asian market. Since then, TikTok has risen rapidly around the world and has become an important application in the field of cross-border e-commerce.
Although in October this year, due to Indonesia's ban on "social ** platforms to carry out e-commerce business", TikTok Shop announced the closure of its Indonesian station. But TikTok isn't giving up on that, and its goal is to resume shopping in Indonesia, Southeast Asia's largest retail market.
On December 5, according to foreign media reports, TikTok has reached an agreement to invest in Tokopedia, the e-commerce division of Indonesia's largest Internet company Goto, and the two sides will also cooperate on an online shopping service. The partnership may create a template for TikTok to offer TikTok e-commerce (TikTok Shop) services globally. On December 7, Minister Zulhas expressed strong support for TikTok's investment in Tokopedia. TikTok is expected to resume shopping services in Indonesia, Southeast Asia's largest retail market.
Why did TikTok make a strong return to the Southeast Asian market in just two months?
In fact, in the two months since Indonesia announced the closure of TikTok Shop, in addition to TikTok, more than 6,000 Indonesian small and medium-sized seller accounts have been injured. The trigger for Indonesia's shutdown was actually because some sellers in the Tanah Abang market had their offline businesses hit by online sales, so they put up posters in front of their booths, urging them to close the TikTok shop.
But less than a week after the closure of TikTok Shop Indonesia, they began to miss TikTok's ability to carry goods again. Nadia, an Indonesian businessman who sells Muslim worship items at the Tanah Abang market, said that before TikTok entered Indonesia, they could only earn large sums of money during festivals such as Eid al-Fitr, but TikTok Shop allowed them to make profits even during the off-season. The ban on social commerce and the closure of TikTok Shop are having a negative impact on local small and medium-sized businesses in Indonesia. More and more local Indonesian small and medium-sized businesses have spoken out for TikTok on social ** and other channels, which is one of the reasons why TikTok Shop can quickly return to the Indonesian market.
We are now in the era of fierce competition in the global short ** live broadcast with goods, TikTok has become the world's largest short ** platform, and the current amount of TikTok is far ahead of Instagram, Facebook, these social ** platforms, becoming an unstoppable rising star, the development speed is like a tiger's division, unstoppable. In the traditional foreign trade and cross-border e-commerce industry, TikTok, as a new business opportunity to get rich, has become the main position for accumulating fans and brand promotion.
Therefore, most of the qualified cross-border e-commerce participants have deployed TikTok, such as some account maintenance operations and daily promotion and drainage, some layout account promotion, and even one step in place, directly started TikTok live broadcast.
But the problem is also arising, for many people who have never been in contact with this piece, even tiktok's network environment can't be done, looking at the various line solutions on the network, I don't know how to choose, and I don't know if it's stable after choosing, let's analyze a wave for you.
If you want to run TikTok well for a long time, it is crucial to build a stable TikTok channel with the help of third-party operators. The stable and fast tikto** road can play a multiplier effect with half the effort in transnational **.
Better user experience: Provided by a third-party operator such as anytiktokOverseas native fixed IP addressIt helps TikTok operators build a more reliable and stable TikTok** road, which can ensure the stability of the network connection and good real-time interaction of live broadcasts to provide a smooth live broadcast experience. Avoid long loading times or interruptions in live streams to provide a better user experience and increase user loyalty and repeat times
Implement thisIndigenous marketing: Through the native IP address provided by a third-party operator such as AnyTikTok, you can obtain region-specific content related to your country or region. This means that users who sell goods on TikTok live streaming can access and display regional content related to their target market, which helps to achieve localized marketing and better adapt and attract the target audience
Exclusivebrand image: Through the fixed IP address provided by third-party operators such as AnyTikTok, TikTok Shop merchants or anchors can bind the fixed IP address to the domain name to establish an exclusive brand image, help viewers more easily identify and remember the live sales activities of merchants or anchors, and help establish a trustworthy brand image among overseas user groups
Maintain the health of your account: The fixed IP address provided by a third-party operator such as AnyTikTok effectively avoids the impact of IP pollution such as account blocking and current restriction. Therefore, if you choose to operate TikTok for a long time, a safe and reliable TikTok node is essential.
To sum up, if cross-border e-commerce sellers want to use TikTok to open the Southeast Asian market including Indonesia, they may wish to try a third-party operator to build an independent TikTok** road, which will achieve twice the result with half the effort.