As one of the essential appliances in the family, the TV used to be an important medium for people to gather together for the first program. However, with the development of the economy and the progress of science and technology, TV is getting farther and farther away from people's lives, and the TV set startup rate in the country is only about 30%. What is the reason behind this phenomenon?
The confusion of charges is one of the main reasons for the decline in TV start-up rates. In the past, in our memory, the TV set was turned on and directly tuned to the channel we wanted to watch, without being disturbed by cumbersome advertising. Today's televisions, however, are filled with dozens of seconds of commercials. Although these advertisements can be skipped by opening a membership, the membership ** is expensive, and some even reach about 30 yuan. Moreover, even if you open a membership, there is no guarantee that you will be able to directly ** all content, and some movies and TV series also need to be charged separately. In addition, the best manufacturers that cooperate with different TV manufacturers will install their own charging items directly on the TV, making the functions of the TV complex and complex.
The decline in the boot rate of TV sets is not only due to the chaos of charging, but also related to the viewer's experience and the increasing difficulty of operation. Nowadays, watching TV is no longer as simple as before, you need to watch the boot ad to turn on the TV, it has become difficult to find live channels, and it takes a lot of time to search**. Moreover, some old TVs are still slow to respond and have even longer wait times. These issues have led to dissatisfaction with the operation and experience of the TV among viewers, which in turn has reduced the frequency of TV use.
Sales of televisions are also worrying. Over the past year, TV sales have fallen by 12 percent year-over-year2%, sales also fell 85%。This is directly related to the chaos of TV pricing and the poor viewer experience. In addition, the TV market has gradually saturated, coupled with the gradual reduction of young people's TV habits, so that the TV industry is facing many difficulties and challenges.
The rise of mobile devices is also one of the factors contributing to the decline of television. Today's mobile phones can not only broadcast live, but also network programs that cannot be searched on TV. Compared with TVs, mobile phones and tablets are more portable and the experience is more convenient. In addition, the confusion of charging on mobile phones is also more serious. After many platforms recharge their members on their mobile phones, viewers also need to pay additional fees to ** certain popular TV series or programs, which makes the audience feel dissatisfied.
However, to get the TV industry back to the top, solving the problem of charging is only the first step. Recently, China's Electronic Chamber of Commerce and the Consumer Protection Commission and other units jointly formulated the "Technical Specifications for Smart TV Boot Advertising (Draft for Comments)", which stipulates that the duration of TV boot advertisements shall not exceed 30 seconds. While this is an effort to improve the viewer experience, more needs to be done to achieve the goal of bringing TV back to its peak.
The future of the TV industry currently faces many challenges, but there are also some directions and opportunities for improvement. First of all, the TV industry can take advantage of technological advancements to improve the user experience, such as improving the operation method and interface design of TV sets, reducing the duration of boot ads, and providing more free content. Second, the TV industry can partner with the internet and content providers to provide more engaging content and services to entice viewers back to TV. In addition, manufacturers and relevant institutions in the industry also need to strengthen self-discipline, standardize the charging behavior in the industry, and enhance users' trust in TV.
In short, the TV industry must recognize the current difficulties and challenges, actively look for solutions, and work with relevant parties to jointly promote the development of the industry. Only by providing high-quality content, improving user experience, standardizing charging behavior, and other multi-faceted efforts can TV become an indispensable part of people's lives again.