1. Clarify the target customer group
Define customer types: Depending on your credit products and services, determine whether your target customers are individuals, SMEs, or large enterprises.
Analyze customer needs: Understand the specific needs of target customers in terms of credit, such as loan amount, loan term, interest rate, etc.
Research customer characteristics: be familiar with the industry characteristics, business conditions, credit status and so on of the target customers, so as to provide them with more targeted services.
2. Use a variety of ways to find customers
Socializing**. Choose a platform: According to the characteristics of the target customer, choose a suitable social platform, such as LinkedIn, Facebook, WeChat, etc.
Build a personal brand: Post valuable content on these platforms that showcases your expertise and experience and attracts the attention of potential customers.
Join groups: Search and join groups related to credit or your target customer's industry, interact with group members, and expand your network.
Professional exhibitions and conferences.
Select trade shows: Attend professional trade shows and conferences related to credit or target customer industries in order to reach more potential customers.
Prepare materials: Create professional promotional materials, including product introductions, success stories, etc., to show your strength to potential customers at the exhibition.
Active communication: Take the initiative to communicate with others at the exhibition, understand their needs, and collect the best information from potential customers
Partnerships.
Choose a partner: Look for companies or institutions that share your target customer base, such as accounting firms, law firms, etc.
Build mutual trust: Conduct in-depth communication with partners to understand each other's business and needs, and establish mutual trust relationships.
Sharing resources: Jointly organize activities with partners and share customer resources to achieve mutual benefit and win-win results.
Industry associations and chambers of commerce.
Join an association: Select an industry association and chamber of commerce related to the target customer's industry to become a member.
Participate in activities: Actively participate in activities, seminars, etc. organized by associations and chambers of commerce to establish connections with members.
Access to information: Through the channels of associations and chambers of commerce, obtain more industry information and trends about the target customers.
Word-of-mouth spread. Provide quality service: Always provide quality services and products to your existing customers to ensure their satisfaction.
Set up a referral program: Encourage existing customers to refer new customers to you, and you can set up some incentives to motivate them.
Collect customer feedback: Collect customer feedback and suggestions on a regular basis so that you can continuously improve your services and products.
3. Meticulous service steps
Develop a sales plan: According to the company's sales target and market situation, formulate a specific sales plan, including sales target, sales strategy, timetable, etc.
Understand customer needs: During initial contact with customers, ask and listen to them to understand their specific needs, financial situation, and credit status.
Prepare sales materials: According to the needs and characteristics of customers, prepare professional sales materials, such as product introductions, brochures, case studies, etc.
Build trusting relationships: Always be honest, transparent, and professional in communicating with customers, providing valuable advice and solutions to help them solve problems.
Continuous follow-up: After the initial contact, keep in touch with customers regularly to understand their needs changes, feedback, etc., so that sales strategies and services can be adjusted in a timely manner.
4. Precautions
Compliance with laws and regulations: It is important to comply with relevant laws, regulations and policy requirements during the sales process, especially in terms of privacy policies and consumer protection.
Protect the company's interests: When communicating with customers, pay attention to protecting the company's trade secrets and customer information, and avoid leaking sensitive information or conducting improper operations.