Huasheng **Quan**Reporter Yang Jiegui.
If you often watch short**, there is a high probability that you have brushed up on this kind of short drama: vertical screen shooting, one or two minutes per episode, strong conflict, exaggerated performance, and a very "top-notch" plot;The cost is low, the production is fast, it can be quickly copied, and the ability to absorb gold is strong. With the blessing of these abilities at the same time, the micro-short drama industry began to explode this year, and it is described as "the most profitable track in 2023".
Recently, Lei Wuze, the "Lei Gong" who has successfully "landed" in 22 years, released a message: he wants to "go to the sea" to shoot a micro-short drama, and raise 1.3 million shooting funds from the public by way of crowdfunding. As soon as the news came out, many netizens questioned it, don't make it a "thunder drama". On December 5, Lei Wuze responded.
crowdfunding 1.3 million yuan to shoot a micro-short drama, which attracted questions from netizens.
In the child-seeking circle, Lei Wuze is called "Lei Gong" because of his eyebrows on the left. In June this year, Lei Wuze successfully found his child Chuanchuan, who had been missing for 22 years. After the child went home, Lei Wuze did not stop, busy with live broadcasts, busy bringing goods, busy helping other parents looking for their children, and filming a micro-short drama this time.
According to the project introduction and cooperation agreement released by Lei Wuze, it is intended to put the story of "Lei Gong" looking for Chuanchuan for 22 years on the screen, and present it in the form of popular micro-short dramas, with a total of 100 episodes and 2 minutes each. The filming fund was raised by crowdfunding to raise 1.3 million yuan. It is split into 2,500 shares, each of which is $520, and the same subscriber can subscribe up to 250 shares.
In the introduction, it is also clear that the income of the fundraiser is 375% is used as the share of the fundraiser, and the rest is the share of the short drama producer and the platform release. If the number of payers exceeds 100,000, the single income is 435 yuan;The number of payers exceeded 3 million, and the single revenue could reach 3262$5. Before the start of the short play, if you ask for a refund, you can get a full refund;After powering on, it cannot be returned.
As soon as the news came out, there was an uproar on the Internet, some netizens expressed their support, but more netizens were worried about being "cut leeks".
Can you get back to your dreams by pulling investment to complete your dreams?”
Lei Gong's family search story is basically understood, who reads?”
How many people are willing to pay to watch skits now?Has this economic account been calculated?”
What's more, some netizens reported to Changsha on the grounds of illegal fundraising.
Response: Five or six people have subscribed, and it is planned to go online from April to June next year.
On December 5th, Lei Wuze made an exclusive response to the reporter of Sanxiang***: The micro-short drama project is not illegal fundraising, "A police officer came to me to understand the situation before, and I also want them to explain." ”
Lei Wuze said that in August this year, a screenwriter from Yueyang, who had been paying attention to his son-hunting, proposed to shoot a short drama to him. The two hit it off, and the short drama project was born.
Why crowdfunding, Lei Wuze said that the filming of short dramas requires start-up funds, and it is difficult for him to complete it on his own. In addition, the project is positioned as a "public welfare + income" model, and the story of "Lei Gong" looking for his son is pushed through multiple platforms, so that everyone can see the difficulty of finding their parents, and also encourage children who have not returned home after being abducted to take the initiative to stand up and find their biological parents, so that more babies can go homeThe sponsor can also get a certain income after investing.
At present, 20 or 30 people are willing to subscribe, but only five or six people have signed agreements and made payments, including Lei Wuze's wife and daughter.
If the fundraising effect is not good, will you give up the shooting plan?Lei Wuze is full of confidence in the fundraising, he said, if the specified amount cannot be raised, the filming will be postponed, and it will be launched from April to June next year at the latest, "I think it can be profitable, and the story of 'Lei Gong Finding His Son' has enough conflict points and drama." ”
During the exchange, Lei Wuze spoiled several scenes to reporters: "unplanned pregnancy" has joy, "copycat version" market supervision, and the first time to find relatives encountered "anti-string", etc. Judging from the feedback of several listeners at the scene, the response was average.
Reminder: Investing in the film and television industry needs to be carefully considered.
The data shows that more and more people are trying to get into the skit outlet. According to iiMedia Consulting's "2023-2024 China Micro Short Drama Market Research Report", the size of China's online short drama market in 2023 will be 373900 million yuan, a year-on-year increase of 26765%。
We basically won't touch on the theme of family searching, and for the audience, it has no 'cool point'. Mr. L, the director of short dramas of a company in Changsha, said that most of the micro-short dramas on the market are brainless and bloodless, and the pace is particularly fast, which is easy to attract the audience to follow-up paid dramas.
An industry insider in the operation link expressed his expectations for the theme of family searching. "At present, the theme of micro-short dramas is single, and the audience's taste is getting higher and higher, and if you want them to pay for it, the quality of the drama is very important. The content of the micro-short drama in the future will definitely be more 'subtle and precise, short and beautiful'."
Mr. L also admitted to reporters that the overall profitability of the micro-short drama industry is relatively weak, and most of them are loss-making. As the competition in the micro-short drama market becomes more and more fierce, the core gameplay is casting. The so-called streaming refers to the placement of traffic advertisements on the platform where the micro-short drama is launched, so as to increase the degree of the short drama, "Most of the income is spent on the platform streaming, and in this industry, there are only two results: explosive and wasteful." In addition, coupled with the gradual production costs, the so-called "windfall profits" may have begun to cool down, and the industry will eventually return to a more rational and compliant track.
At the same time, the regulatory boots fell. On November 15, the China Network Audiovisual Program Service Association published an article saying that the State Administration of Radio, Film and Television will once again carry out a one-month special rectification work for online micro-short dramas, which mentioned that it will speed up the formulation of the "Detailed Rules for the Creation, Production and Content Review of Online Micro-short Dramas", and the review of short dramas will be accelerated.
Some industry insiders reminded that at present, the micro-short drama industry has a certain explosiveness. If you are not an insider in the film and television industry, investment needs to be carefully considered, and there are huge risks behind it.