With the release of the sales volume of the second generation of new energy in November, its annual sales volume and annual sales target achievement rate have begun to take shape.
At present, among the eight car companies counted by Auto Door Network, only VOYAH has completed its annual sales target ahead of schedule, but this is directly related to the small base of the sales target of 40,000 units it has set. GAC Aion with 86The completion rate of 82% ranks second, and it is still 6 years away from the target of 500,000 units60,000 units.
The goal completion rate of DENZA and ZEEKR is above 70%, Zhiji has just passed the passing line, and Deep Blue and AVATR have only completed 30% of the target25% and 22%. It should be noted that although Deep Blue's target completion rate is low, its actual sales in the first 11 months ranked second among the eight car companies, second only to GAC Aion. AITO's sales have rebounded in the past two months, and the cumulative sales from January to November have reached 7330,000 units, but it will not participate in the ranking because it has not announced its sales target for 2023.
TOP1: VOYAH 10125%
In the past November, VOYAH sold a total of 7,006 new vehicles, the best in history. From January to November this year, the cumulative delivery volume of VOYAH reached 4050,000 units, and achieved the annual sales target of 40,000 units ahead of schedule.
At the beginning of the year, VOYAH's monthly sales were just over 1,000 units, but by November it had increased to 7,000 units, which is a very rapid growth rate. However, from an industry-wide perspective, VOYAH's cumulative sales are not a very impressive figure, and many new energy brands have already achieved this leap. Therefore, although achieving the sales target ahead of schedule is a milestone for VOYAH, it should also recognize its own shortcomings and do its best in planning for next year.
TOP2: GAC Aion 8682%
GAC Aion's sales target for 2023 is 500,000-600,000 units, and according to the bottom line standard of 500,000 units, GAC Aion's completion rate is 8682%, which is less than 70,000 units short of the sales target.
GAC Aion has always been a "BYD" existence in the second generation of new energy, and when other car companies are still struggling with sales of 10,000 or 20,000 units, GAC Aion has already opened the trench with 40,000 units as a base, 50,000 sprints in monthly sales and second place. However, GAC Aion's monthly sales of more than 40,000 units have been maintained for several months, and the sales growth rate is very slow. At present, how to break through 50,000 units has become GAC Aion's biggest challenge.
TOP3: DENZA Auto 7727%
As a high-end brand of BYD, DENZA Auto's market performance this year is very bright. Since March, the monthly sales volume has been more than 10,000 units for nine consecutive months, and the annual sales completion rate for the first 11 months was 7727%。
At present, DENZA Auto has three models on sale, namely DENZA D9, N7 and N8. Among them, the DENZA D9 is the main sales model, and its sales once surpassed the "evergreen" Buick GL8 in the MPV market, and brought DENZA Auto into the 10,000-unit club with its single vehicle sales. The N7 and N8 are the models that have been launched in recent months, but they have not contributed significantly to the overall sales of Denza Auto.
TOP4: ZEEKR 7514%
In the first 11 months, the cumulative sales volume of ZEEKR cars was 10520,000 units, which belongs to the middle and upper level in the second generation of new energy. The sales trend of ZEEKR Automobile this year is relatively stable, with monthly sales of about 10,000 units, and the current annual sales progress is 7514%。
ZEEKR Automobile has a total of three models on sale, in order of sales volume: ZEEKR 001, ZEEKR X and ZEEKR 009. Compared with last year's monthly sales of more than 10,000 units, the sales performance of ZEEKR 001 this year is much sluggish. Since its launch in May, the ZEEKR X has sold at its peak, only in the early 4,000s. The monthly sales of ZEEKR 009 are around 1,000 units. Since mid-October, ZEEKR has started a price reduction campaign that lasts until the end of December, but it is not expected to achieve the annual sales target.
TOP5: Zhiji Auto 6178%
Zhiji Auto sold 8,703 units in November, doubling its sales compared to the previous month. At the same time, this is also the highest sales month for Zhiji so far.
Zhiji Auto's previous sales have been between 1 and 2,000 units, and the sales soaring in just two months is thanks to the launch of the Zhiji LS6. According to the data, the sales volume of Zhiji LS6 in November was 8,158 units, accounting for 93% of the overall sales7%。This is an excellent development momentum for Zhiji Automobile, and the Zhiji LS6 has the hope of being built into a blockbuster. However, the Zhiji LS6 came too late, and the benefit to the annual sales of Zhiji Automobile was only two and a half months, and it was still difficult for Zhiji to achieve the annual sales target.
TOP6: Navy Car 3025%
The cumulative sales volume of Deep Blue Automobile in the first 11 months was 1210,000 units, nearly 280,000 units short of the target sales of 400,000 units, and the target completion rate is 3025%, bottom of the rankings.
Objectively speaking, the cumulative sales of Deep Blue Automobile in the second generation of new energy are not low, but because the annual sales target is set too high, its target completion rate is only 3025%。At present, the SL03 and S7 launched by Deep Blue Automobile are performing well in the market, especially the Deep Blue S7, which has been on the market for a few months, has been recognized by many consumers. If the sales target of Deep Blue Automobile next year is set more realistically, it may not be able to rank at the top of the list.
TOP7: AVATR 22%.
AVATR has set a sales target of 100,000 units in 2023, but only 2 units have been sold in the first 11 months20,000 new vehicles, the target completion rate is the lowest among the second generation of new energy innovation, at 22%.
It should be noted that in the first 11 months, only one model of AVATR 11 was alone, so the overall sales of AVATR were not optimistic. However, deliveries of the second model, AVATR 12, have started on December 10, which is expected to play a certain role in boosting AVATAR's sales. However, 2023 is coming to an end, and even if AVATR 12 sells well, it will not help the overall sales of the AVATR brand.
Car companies that do not participate in the ranking: AITO asks the world
In November, AITO delivered a total of 18,827 new cars, surpassing the second generation of the second generation. In the first 11 months, the cumulative sales volume of AITO was 7330,000 units, since the official sales target has not been disclosed, so it will not participate in the completion rate ranking.
However, according to AITO asked the world last 7With an annual sales volume of 50,000 units, we can also get a glimpse of AITO's sales expectation this year, at least not lower than last year. However, in the first 11 months of this year, the cumulative sales of AITO Wenjie have not exceeded last year's sales, because before the new M7 was launched, AITO Wenjie encountered a sales trough, and the monthly sales were as low as 2347 units. Fortunately, the launch of the new M7 has changed the situation. In December, Wenjie expects its sales to reach 230,000 units.
Approaching the end of the year, there is less than a month left before car companies sprint to their sales targets for 2023. In order to post a good-looking report card, many car companies have recently launched a new round of price reduction activities, but it is not yet known how much effect these activities can have on car companies to increase sales.