How to do a mini program store|Make a milk applet and contract the milk of the community**
The following four user thinking will help you grasp the needs of new and old users, and customers don't have to worry!
Many people want to make community drinks**, especially milk, and parents are investing in this area during the critical period of children's growth.
In addition to this large group of customers, there are also middle-aged and elderly milk drink-related health products can also be combined together.
How to make good use of "user thinking" to improve the reputation and sales of your own brand?
It is possible to work backwards from the results.
1. Want to have more repeat customers?
It is necessary to make discounts from time to time to attract the attention of users, and real discounts let users see that your milk is better and cheaper than others!
Increase user stickiness by "completing tasks" through mini programs. While allowing users to see and enjoy the real discounts, it is also necessary to promote users to do some actions, such as punching in and taking pictures of the moment when children enjoy milk, which is not only to help users record, but also to accumulate interaction with users, so as to add more possibilities for follow-up cooperation!
It can also increase the user's own value through the "membership system", such as creating the scarcity of membership places or the exclusive benefits of each level member.
2. Want to attract more new target users?
It is necessary to use the resources of old customers, so that old customers are willing to share ** for you, so as to bring more customers
According to the actions of the previous step, the user has already developed a stickiness with you.
The next action is to give certain benefits, please share and ** old users, so as to fission more new users. The content shared is probably the praise after drinking milk. The content of ** can be adjusted according to the selling point of the product.
3. Want to retain new users?
This operation is very similar to the two-step operation. After all, old users also come from the new user stage.
In addition to the welfare method of "punching in, recording and sending coupons after the circle of friends", you can also send more through "**buy more and get more".
1. Fresh milk, home delivery" and other preferential bindings to retain the hearts of users
4How to maintain your own user base?
It is necessary to do some welfare activities with users on a regular basis.
Of course, there is a very important point that cannot be forced, not all users are target users, and some users just do not have these needs.
How can you see it?A small method, when communicating with the user, ask about the child's situation or the situation of the family and milk, and propose a preferential activity, the user's response is to continue to consult, then there is hope for conversion, but if the user says that he is not interested, he can only put it aside, and wait until the day she sees that the user feedback on your circle of friends or the applet is good, and when she wants to pay, she will naturally come to consult.
The last point is that it is easy for business friends to fall into data anxiety or goal anxiety, and it is enough to convert most of the target users
How to do a mini program store|Make a milk applet and contract the milk of the community**
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