On December 19, Tujia B&B released the "2023 B&B Industry Development Observation", which shows that more and more people are joining the ranks of B&B hosts, and the number of new hosts on the platform in 2023 will increase by 77% compared with 2019. At the same time, the number of homestay bookings on the platform with special labels such as pottery handicraft, catching the sea, and planting experience increased by 90% to 230% year-on-year.
This year, the homestay industry ushered in a bumper year. According to the "Observation", the number of bookings in popular cities on the platform in 2023 will increase by 1 compared with 20192 times. The top 10 most popular cities are Chengdu, Chongqing, Beijing, Shanghai, Dali, Guangzhou, Qingdao, Xi'an, Changsha and Hangzhou. Judging from the ranking of the growth rate of bookings, users have gone further, and Northwest B&Bs have exploded. Nagqu, Hotan, Qamdo, Shigatse, Shannan, Bortala, Kashgar and other cities led the growth rate.
From the perspective of consumption Xi, the post-90s love to live in homestays, with the highest number of bookings;The post-80s generation is the most willing to spend money, and the highest reservation room night**, spending an average of 240 yuan more per night than the post-00s;The post-00s are the most "special forces", and they are absolute experiential factions, with the largest number of homestays in the same destination city, with an average stay of 1 per homestay52 days.
Compared with previous years, users are pursuing better accommodation and richer experience, and the number of bookings for whole homes and multi-resident homestays has doubled compared with 2019. In addition, the number of platform features** and experiential service tags has increased. At the same time, the demand for sojourn has spawned more consecutive orders, and the longest order on the platform is from Xishuangbanna, and the ethnic customs make the guests forget to return, and the guests stay from April to November.
More and more people are joining the ranks of B&B hosts this year. According to platform data, the number of new landlords in 2023 will increase by 77% compared to 2019. The post-90s and post-00s generations have taken over as the main landlords, accounting for more than 40% of the new landlords this year.
Where does the new landlord love to open a homestay?This year, the most new landlords have been added to the platform's niche destinations and traditional popular cities. Yanbian, a popular travel destination because of Korean customs, ranks first, and many newly opened homestays in the local area have Korean characteristic architectural styles and provide guests with Korean costume wearing experience. In addition, Harbin, Chongqing, Luoyang and Xi'an, which are traditionally popular destinations, followed closely behind, ranking second to fifth.
At present, the platform Chaoliu has become a "slash landlord" and runs a homestay part-time. More than half of the landlords run 1 to 2 B&Bs. Among the landlords' occupations, catering and accommodation account for the highest proportion, reaching 20%, and those in culture and sports, architecture, Internet, and education are ranked two to five. When it comes to the reasons for opening a homestay, in addition to increasing income, landlords also want to make friends and experience culture through homestays, and homestay management has become a flexible employment method.
This year is the first year of the quality development of homestays, and users not only want to live better, but also begin to look forward to the unique experience. Long Fei, a postdoctoral fellow at the Institute of Financial Strategy of the Chinese Academy of Social Sciences and a long-term focus on homestay tourism research, introduced that while meeting the basic accommodation requirements from the perspective of professional hardware and software services, the homestay also strives to provide users with a personalized experience that distinguishes the hotel. She said that since the beginning of this year, B&Bs have encountered the most turbulent turmoil, and many B&Bs have exposed problems under the rapid growth of demand, such as no room in the store, serious homestay filtering, poor service experience, etc., which are all problems that need to be solved by enterprises, industries and regulators.
Visual China.