On November 28, at the "2023 China Real Estate Product Power TOP 100 Conference" held by CRIC, Ding Zuyu, chairman of CRUI Group, said that the status of product power in the real estate industry in 2023 has been unprecedentedly improved, and he described the status as "reaching the highest level." ”
Ding Zuyu said that since 2021, the industry has undergone tremendous changes, and now is the time when the industry and enterprises are under the greatest pressure, and I believe that from the end of 2023, the entire industry will at least not go downhill, and the pressure on enterprises will gradually reduce. At this point in time, look back at the product power and return to the original intention of real estate - to create the best products for consumers and home buyers. In times of stress, survival is the primary concern;When there is no pressure, cost and profit are the primary concerns. Now, after the most difficult phase, we have returned to our original intentions. I believe that we have made great progress in product strength in the past six years, and we will make great progress in the next six years.
What is the direction of progress in the future?
Ding Zuyu gave his own views, he revealed that he recently visited a number of projects, mainly focusing on improved, high-end products, including luxury houses, and found that the "hardware" has been done to the extreme, and then the product power will be shown in software and services, and the property company will also participate in the construction of product power, "Customer needs are valued again, because customer groups of different generations have different needs." In several projects in Shanghai, we found that the needs of post-95s and post-00s customers have changed. It will be more and more difficult to create real estate products, its financial attributes have degraded, and residential attributes are more important. The competition around demand has become more and more fierce, and the improvement of product power has reached a new height."
The CRIC list shows that in this year's new housing transactions, three-room products still occupy the main position, accounting for 56 units1%, four-bedroom products maintained a rapid growth trend, and the proportion of transactions of five-bedroom and above room types also accounted for 03 percentage points of growth, while the proportion of one-bedroom, two-bedroom and other apartment types continued to decline.
At the same time, the transaction area of commercial residential buildings has also increased significantly. The proportion of the number of units traded in the area segment above 110 has increased in different ranges, and the proportion of products in the area segment of 110-140 has increased compared with last year. 0.3 percentage points to 379%, is the main force of market transactions;The proportion of products in the 140-180 area segment is growing the fastest. The proportion of small-area products has decreased, and the proportion of products in the area segment below 90 has dropped to 171%。(International Finance News).
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Article**: International Finance News