Have you noticed a phenomenon?It's just that people nowadays seem to be getting more and more picky, and they are not as willing to spend money as they used to be. For example, in the past, many people went to the restaurant, but now when they have a treat, many people will buy groceries and cook them at home. For example, in the past, when it came to Valentine's Day and Qixi Festival, girls would post the gifts they received in the circle of friends, regardless of whether they were given by their husbands, boyfriends, or godfathers, or messy relationships, in short, they were very luxurious. For example, 999 roses, rings, red envelopes of tens of thousands of yuan, and even cars. But this year, there are far fewer girls who show gifts on Valentine's Day than before.
For another example, I know a friend who specializes in A-goods, and she haunts Sanyuanli in Guangzhou and Houjie in Dongguan all year round. She told me that it is not only students and young office workers who come to buy her things now, but also some local tyrants and people with strong economic strength. Let's talk about young people, young people are now becoming more and more picky, and they have reached the peak. Once upon a time, when young people were earning very highly, it was a real waste of money. But now young people like special forces-style tourism, what about office workers?Go to the community canteen for lunch, young couples like to buy expiring products, girls and boys go to the university for the elderly to listen to lectures, sign up for elderly tour groups, not only to meet the demand, but also to reduce costs.
According to this year's Chinese consumer insights***752% of post-00s prefer to shop around, 456% would like to replace the product. So why is this happening?Why are people nowadays picking more and more, and even young people picking more?Today, I will analyze the reasons for this. Reason 1: The unemployment rate is high. Personal consumption depends on a person's current income level, if the income is high, its consumption will naturally be high, and if the income is low, the consumption level will decline, not to pick the door, but to really run out of money. Therefore, the first reason for picking the door is the decline in the quality of employment, the increase in the number of unemployed, and the conservative consumption Xi. Now that the economic growth rate is slowing down, and the economic growth center has dropped to about 6% before the epidemic, many concepts of the high-growth era are no longer very appropriate under the new normal.
Since 2020, many industries have suffered major blows, with companies closing overnight and cases of layoffs and optimization. In this situation of declining income and increased risk of unemployment, ordinary people may lose their income or even life at any time, and most people will begin to have a sense of crisis and start saving. In the case of limited budget constraints, it is necessary to learn to be economical. Saving money for a while is obviously a more suitable life philosophy than spending money for a while. What can I do if I don't pick the door?Do you want to spend all your family savings to spend?Now in the eyes of mass consumers, Pinduoduo is a cheaper shopping channel than other online platforms, so Pinduoduo's beauty ** value has soared, once surpassing Alibaba. This really illustrates a problem, that is, in 2023, young people will begin to reverse consumption, and the economy will explode.
Reason 2: Weakening of economic expectations. Another reason why young people are picking on the door more and more is that young people are bearish on the economic expectations for the next few years, so the current consumption, especially the demand for loans, has weakened. In the past, when the economy was good, in fact, young people were quite willing to spend money and borrow money. The credit card holding rate of young people is still quite high, including Huabei, borrowing or something, and it is the norm for the left hand to turn the right hand. Aren't you all afraid?Why?Because as long as the salary is paid this month, the money can be repaid at any time, and everyone is still quite hopeful for the future, and the expectations for the economy are still very high. Therefore, many young people who have just joined the workforce, with the support of the richest man in the family, are not afraid of taking out loans to buy houses. But now, everyone doesn't dare. Even because young people are bearish on economic expectations for the next few years, they choose to lie flat and not get married or have children.
Reason 3: Everyone is more rational. Nowadays, young people are mainly only children, with the growth of age, the material conditions are constantly getting better, and there are a lot of famous brands, many famous brand products are mainly harvesting IQ tax and face tax, because the attribute of pretending to be forced to decline, so there is no need to pursue, it is better to buy some cost-effective, **, young people are not stupid, to sum up, it is now that people are getting more and more picky, the main reason why young people are more picky, because of the unemployment rate, social welfare, Economic expectations, these factors directly affect people's current consumption Xi. At present, the youth unemployment rate is not announced, social welfare has not changed much, and under the premise of weak economic expectations, young people do pick the door a little, which is nothing, and it is not terrible, what is terrible is that young people have not worked for a long time, and what is terrible is that young people's incomes have been at a low level.