Author Spring Break
The key word in this year's entertainment industry is ".ResuscitationIn 2023, the domestic drama industry will show a diversified and high-quality development trend, and many works have achieved good results in popularity and word of mouth. From the "Hurricane" drama at the beginning of the year, to the "Sauvignon Blanc" that dominated the screen in the summer, and then to the "Lotus Tower" that justified the name of the martial arts drama, there has never been a shortage of popular models in the field of TV dramas, especially this year, and the continuous emergence of high-quality works has injected vitality into the market and provided diversified entertainment content for the public.
The box office of the movie has also rebounded steadily, the hot films continue to sell, and the performance of the schedule market is also obvious to all, the Chinese New Year file and the summer file are both brave, "Man Jianghong", "The Wandering Earth 2", "All or Nothing", "Disappearing Her" and other phenomenal films occupy the market, and the realism and crime fever set off also provide the industry with new explosive ideas, presenting a new situation;Variety shows have also contributed a number of high-quality and high-quality programs, and there are projects that contribute high-quality content to realistic life, shining stage, happy theater, emotional expression, workplace appeals and other sectors, and variety artists are also exploring new models and finding new growth space.
Now it is the end of the year, and there are a number of new good dramas on major platforms, and the pre-sale results of movies are gratifying, living up to the word "recovery", and the market is ready to go on the basis of upward momentum in 2023. At this time,The platform and Entertainment Capital work hand in hand, jointly issued by @Mala Cousin @橘子娱乐 @谈资 and other hundreds of **".2023 Baidu Awards Annual Works InventoryIn this list, we also reviewed the best works of the year in 2023, so that netizens and the audience can more clearly feel the new trend of the industry that is about to take off with high quality.
The explosion of quality dramas: new and new, quality is king
At the beginning of the year, the national hit drama "Hurricane" made a good start for this year's drama market from the beginning of the year, and the dual-frequency hit was fully out of the circle, and the CVB Central Eight rating reached the highest 2242%, with the highest rating share of 8145%, ranking first in the same period;iQIYI's popularity value has created a historical record of TOP1 on the platform, with the highest popularity value reaching 11776. Such a proud achievement can truly deserve it"Everybody" episodethis title. The protagonist has a distinct personality, the group portrait is also very successful, the characters can stand, the plot has depth, and the topic of the ability to create memes keeps up with the rhythm, and the honor of "Hurricane" is fulfilling the name of the series, all the way "Hurricane".
"Long Moon Embers" took over the domination of the online drama popularity list for two months, spanning two months of lasting popularity, which makes people have to admire the wide audience base of this show. The well-crafted beautiful scenery and the novel magic path script make it a huge attraction. After the overseas platform was launched, it was sought after by all of Asia, reproducing the grand occasion of the flowering of Chinese Xianxia stories at home and abroad. With intensive publicity and strong strength, this drama has successfully come out of the circle with its high appearance and dazzling costumes, and it is one of the super popular costume dramas this year.
Sauvignon Blanc is the dominant summer file, ** data dominates the list in an all-round way, the annual hit drama, the explosion is ** data and star popularity, and the production ideas of the series are also popular. "Sauvignon Blanc" focuses on the multi-CP line of the big heroine drama, and while netizens are very happy, it also sets off a wave of "male competition". With solid acting skills and the original author, coupled with the blessing of various interesting marketing during the ** period, the summer drama king deserves his name.
"Lotus Tower" performed quite amazingly in the martial arts track, and as a big dark horse in the summer file, it topped many data lists. The reputation is also excellent, with a score of 8 on Douban0, with the broadcast of the episode, the word-of-mouth snowball effect has been triggered, and the current rating is ** to 85 points. The rivers and lakes plus detectives lay a good plot foundation for the series, and chivalry and family and country fill in the connotation of the series. "Lotus Tower" focuses on characters and cases, and the protagonist shows a beautiful character arc after "putting down" again and again, providing a popular model for martial arts dramas, and the revival of martial arts is just around the corner.
At the end of the year, a "News Queen" allowed the public to see the style of Xingang dramas again, and after "Family Glory", it became another classic work of Youku's "Hong Kong Theater" in the past two years. Youku's cooperation with TVB, Shaw Brothers, Media Asia Film and Television and many other Hong Kong film and television companies has completed the transformation from channels to in-depth participation, not only allowing classic Hong Kong dramas to expand the platform film library, giving new vitality to old dramas, but also producing new works to promote the tide of new Hong Kong dramas. Under the spicy lines of "Find a man to marry" and "Eat whatever the audience is fed on TV", "News Queen" shows the advantages of Hong Kong dramas, with social issues and hot discussions, and does not forget to convey the core value while reversing the plot.
The annual boutique theater is the focus on online theaters, and Tencent**X Theater has come up with three high-reputation dramas this year, "The Long Season", "Huanyan", and "Under the Prosperous City" have an average score of 8 on Douban6 points, which exceeds the score of most domestic online dramas. Theater is to integrate scattered, independent long or short dramas into a "theater" column, the purpose of X theater is to produce high-quality short dramas, to create a boutique theater, the concept of "one drama, one style" shows the pursuit of avant-garde expression, "The Long Season" is empty and sad snowflakes, "Huanyan" ** highway, "Under the Prosperous City" garden scenery, all left a deep impression on the audience. There are no restrictions on the form and content of the project, so that the future of this theater is full of infinite possibilities, and the force from the production side also fundamentally promotes the industry to carry out a quality upgrade.
Evergreen Award "The Legend of Zhen Huan".As a TV series broadcast in 2011, it still has a terrifying dominance on the Internet more than ten years later. is still one of the top 10 frequent visitors of TV dramas on the third-party data platform, and there is no decline in competition with a number of emerging dramas, but it shows the charm and value of "The Legend of Zhen Huan". Not only is the market rate of dramas accounted for, but IP derivatives are also blooming everywhere, the sales of blind boxes and figurines are very high, and the linkage with brands has also been done vigorously, and the long-tail effect of works has been maximized. The drama has been reconstructed and upgraded by the public in the carousel, and watching "The Legend of Zhen Huan" is not just a pastime, but a habit and an attitude to life. The classic character creation and gripping plot settings in the series make the audience unforgettable, and the high ratings and high reputation make it shine in the national drama.
The most anticipated series of the year, "Fox Demon Little Red Lady", took the express train of comic dramas, and the trilogy was officially announced one after another, and the news was frequently searched on social networks. "Moon Red Chapter", "Bamboo Industry Chapter", "Royal Power Chapter" are huge, and the actors are all costume veterans with acting skills and traffic, "Fox Demon Little Red Lady Moon Red Chapter" has more than 3 million reservations on the station, and "Bamboo Industry Chapter" also released a finale special on December 5 this year. The huge fan base of the head Guoman makes this IP have the potential to explode before it is launched, with the original Zhuyu in front of the shelter, coupled with the maturity of the film and television live-action production team, the audience should not be worried about whether the series is good or not, but how good it can be, this series must not be missed.
The drama series has always been producing high-quality projects and mining high-quality IPs. The blowout of good dramas in 2023 is something to be happy for both the industry and the audience. While doing a good job in the traditional advantageous track, it is also necessary to expand and develop new tracks, find a new development direction for the industry, and bring more diversified choices to the audience. Reminiscing about old dramas and exploring new dramas is the greatest pleasure for drama watchers.
Movies are picking up, and variety shows are spending the winter
The film market has finally improved this year, with a total box office of 67 during the Spring Festival5.8 billion yuan, ranking second in the box office of the same period in Chinese film history, and the summer file performed even better, with a total box office of 20.6 billion yuan, creating the first record of China's summer box office to break the 20 billion mark. The industry has fully recovered, and changes in the environment have increased the number of filing projects, the number of moviegoers has increased, and major film and television companies have also turned losses into profits during the year. With the increase in the number of film genre elements in the market, the film has reached a deeper audience, and pulling the audience back to the theater is only the first step, and expanding the new audience is conducive to the future development of the industry.
The sci-fi film of the year "The Wandering Earth 2" shows the tendency of this inventory to continue to pay attention to the genre track. Science fiction has always been a major genre that the industry hopes to overcome, and it requires a complete film and television industrialization system and sufficient investment as support, otherwise it is difficult to come up with good works. "The Wandering Earth" once again used upgraded special effects and strong heavy industry aesthetics to gain a group of loyal science fiction movie fans, and the cooperation of high investment and high technology allowed them to complete an interpretation of the words "science and technology is the biggest fireworks in literature".
The focus film of the year "All or Nothing" won the summer box office championship, and this anti-fraud film finally won 383.8 billion box office. Behind the explosion of commercial results, it also indicates a shift in the audience's attention. The Olympic bid has allowed the public to see the ability of cutting-edge directors, successfully completed a blockbuster project, and also cheered up young directors in the industry. The realistic theme and high-intensity short ** marketing make the topics that the movie wants to discuss enough to land. From Wang Chuanjun's "killing people and worshiping Buddha" to Jin Chen's "beautiful dealer" imitation craze, the non-stop hot spots firmly grasped the audience's attention and focused on the film, creating a miracle at the box office.
The quality film of the year "Solid as a Rock" is to reward Zhang Yimou's strong creativity. From "Man Jianghong" to "Solid as a Rock", and finally to the unreleased "Article 20", Zhang Yimou maintained a high level of creative ideas during a cycle of the Spring Festival file. RareNeon aestheticBecome the protagonist and wrap a large-scale dark story and hang it above the city of Chongqing. The strong audio-visual style rushed to the audience violently, the actors competed with each other, and the drama tension was full, Zhang Yimou's old man was definitely not just talking, and together with the recovering film industry, he also came to another spring in his career.
The variety show in 2023 isIt's warm and coldAt that time, when the film and drama industry fully recovered, variety shows still did not come out of the downturn, the number of projects plummeted throughout the year, and the investment of programs was also a major problem. The team has never given up on producing excellent and good-looking variety shows for the audience, the environment is one thing, attitude is another, looking for happiness, creativity, and value, and the industry will not give up the types of programs that have been successful in the past while rolling up new content.
"Flowers and Youth: Silk Road Season" is a beautiful return, and the stable high popularity has told the audience that Mango has always been able to do a good job in travel variety shows. "Flower Learning" exploded, and before that, "Flowers and Youth" was out of the circle with countless famous scenes of catching horses that were difficult to surpass, while the audience guessed the lineup and watched the fun, "Silk Road Season" grabbed the ratings with another attitude and won the beautiful look. The high-hit broadcast continues to detonate the market, the main "funny" and "warmth" will not make the show lose the degree of discussion, but more real and comfortable, and the conflicts between the guests in those tours will not dominate, but become an opportunity to show the multi-faceted nature of the star. Communication and understanding preserved the experience process of the guests participating in the program, and also made the theme of "The Belt and Road" smoothly highlighted.
The annual emotional variety show "Overcoming Thorns" is affirming the success of this program format, "Brother Phi" has reached its third season, and it has been continuing the regeneration of "feelings", and the male stars standing on the stage ask about their youth with sweat, expressing their love for the stage. They started anew, precipitating experience, passionately emotional, and letting them exude mature masculine charm on the performance stage. is not hypocritical, focusing on song interpretation and brotherhood, and the simple and sincere attitude of the program also amplifies the ultimate value of the program.
When the dust settles, all the miracles and enthusiastic industry events about this year are all condensed into a list, as a reminder for the audience to check and fill in the gaps, and it is also an encouragement to the industry.
The dramas "Flowers" and "Three Teams" are finalized at the end of the year, and the masterpieces break through the battle;New Year's Eve movies have begun to gear up, "Snow Field" has swept the whole network, the stage never ends, and the inventory is not a full stop. We expect the industry to come up with more high-quality content to impress the market and the audience. You sing and I will appear, and we will meet every year.