On December 27, the Sichuan Provincial People's Information Office held a press conference on the 2024 "Shuli Comfort" Spring Festival Shopping Month series of activities in Chengdu.
Since the beginning of this year, all relevant departments in the province have adhered to the main line of "Shuli Comfort", vigorously implemented the "three products and one creation" consumption quality improvement and expansion project, and accelerated the construction of a high-quality, new, multi-taste, and international consumer brand system. In the first 11 months, Sichuan's growth rate ranked first among the ten major economic provinces in the country. An influential consumer economy center is accelerating its rise in China's central and western regions.
The purpose of this year's Spring Festival Shopping Month is the first provincial activity of the Provincial Party Committee's Economic Work Conference to make an important deployment of the "Consumption Promotion Year", the purpose of which is to use important time nodes such as New Year's Day, Spring Festival, and Lantern Festival to play a set of "food, housing, transportation, travel, shopping and entertainment" combination punch, enhance the diversified and immersive consumption experience, and better meet the needs of the people for a high-quality and beautiful life.
The new consumption scene of "Shuli Comfort" will be displayed at the launching ceremony in the form of a heat map, integrating the effect of light and shadow, so that consumers can truly feel the heat of the new consumption scene of "Shuli Comfort". At the same time, with this heat map, everyone can follow the map and go to check in one by one.
Focusing on "one street, one scene, one lane and one rhyme", ten themed flash mob points of new consumption scenes were created in Chengdu's eastern suburbs memory, R29 community living space, Tiexiangsi Water Street, etc., so as to rejuvenate the block and attract the whole people to participate in the integration of business, culture, tourism and sports.
Citizens can also pay attention to the "Shuli Comfort" koi challenge. Focusing on 40 new consumption scenarios offline, relevant departments in Sichuan jointly carried out secondary topic promotion on Douyin**. Consumers can check in the new offline consumption scene according to the consumption heat map, and at the same time**release**, related to the topic of the new consumption scene of "Shuli Comfort", they will have the opportunity to get the rich benefits provided by the scene.
It is reported that the new consumption scene is the core support for the construction of the "Shuli Comfort" brand system. The province has made it clear that it will create 200 new consumption scenarios of "Shuli Comfort" that are ecologically green, innovative and integrated, diverse and inclusive within five years. The Department of Commerce, in conjunction with various departments such as culture and tourism, and sports, has formulated a five-year cultivation plan for new consumption scenarios, and established ten categories of new consumption scenarios, such as trendy products and skyless shopping. This year, 40 new consumption scenes in the province, including Chengdu Eastern Suburbs Memory and Mianyang Fangte, have been selected and released at the 2nd China (Sichuan) Panda Consumption Festival. According to preliminary statistics, the first batch of 40 new consumption scenarios in the province have driven nearly 140,000 jobs and more than 100 billion yuan of consumption since the beginning of this year.