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On December 15, 2023, the 2024 New Year's Opening Ceremony of Yuanming Old Liquor was successfully held in Yuanming Zhonghou Handmade Brewing Base.
This is the second time that Yuanming Liquor Group has held the New Year's opening ceremony, and it is also a grand event to invite wine friends from all over the country to visit and witness after the completion of the new factory in Yuanming Zhonghou Factory. Industry experts, university leaders, special guests, brand friends from all over the world, and excellent partners. 200 guests participated in the grand event and created the future together, behind such a big deal, what kind of plan is hidden in Yuanming Liquor Group?
It is reported that Mr. Ren Yuanming, chairman of Yuanming Liquor Group, once said: It is very important to open the New Year, but our core should be gratitude, and we must always be grateful to the consumers who have witnessed our growth all the way.
Therefore, the New Year's Opening Ceremony of Yuanming Liquor Industry is not only a carrier for inheriting the culture of soy sauce wine and promoting the glory of the brand, but also a sincere declaration of Yuanming Liquor Group for consumers.
From last year's "New Year, open old wine" to this year's "quality toast and friendship", Yuanming Liquor Group has always regarded the friends who have always supported and accompanied Yuanming old wine as the brand's best friends, and the opening ceremony is more like a gathering of old friends on the occasion of saying goodbye to the old and welcoming the new. This year, what "industry-level pet fans" actions did Yuanming Liquor Group do at the New Year's opening ceremony?
Open the old wine with the heart of inheritance
In the sonorous sound of wine, the 2024 Yuanming Old Wine New Year's Opening Ceremony officially kicked off!Chairman Ren Yuanming delivered a speech at the beginning of the year, reviewing the road of Yuanming Old Liquor in 2023 and looking forward to a bright new journey in 2024. In the future, Yuanming Old Liquor will continue to uphold the spirit of craftsmanship and brew high-quality wine for consumers.
The dragon is brewed in the sky, and the old wine is fragrant. Under the witness of all the guests, the old liquor that has been sealed for several years was jointly opened by Mr. Ren Yuanming, Chairman of Yuanming Liquor Group, Mr. Yilong, a star fan of Yuanming Liquor, as well as our two excellent partners and two brand friends. Ren Dong even showed the wonderful sauce wine blending skills on the spot, and adjusted the wine body ratio on the spot according to the taste preferences and feedback of our on-site guests!In the process of seeing and tasting in person, everyone felt the unique charm of handmade mixology!
Thanking drinking friends with a reverent heart
Yuanming Liquor Group has always adhered to the consumer-centric, and this opening ceremony is to respond to consumers' core demands for ingenuity and quality with practical actions!
In the future, every bottle of wine produced by Yuanming Liquor Group will need to be double-audited!The first audit is the distillery, the bartender repeatedly checks and evaluates, and then leaves a sample of the finished wine, and the second audit is that all the finished wine needs to go through the second supervision and evaluation of the quality supervision team, so as to ensure the quality of the wine produced by Yuanming Liquor Industry and be completely responsible for consumers!
As the chief supervision officer of the Yuanming Quality Supervision Group, Mr. Yang Chaoyang will strictly review the finished liquor from the perspective of consumers and combined with his own professional review knowledgeIt is undeniable that this is another major measure to effectively protect the rights and interests of consumers!
With ingenuity, raise the banner of high-quality soy sauce wine
From a pioneer, to an artist, to a new benchmark, Yuanming Liquor Group has been moving non-stop. At this opening ceremony, it was officially announced that it had reached an in-depth strategic cooperation with the School of Brewing and Food Engineering of Guizhou University, established the Yuanming Sauce Liquor Research Institute of Guizhou University, and started a comprehensive and deepening strategic cooperation of in-depth quality research and cultivation of a talent team of soy sauce wine, and fulfilled the quality commitment to wine friends
In the first phase, the "Moutai Traditional Sauce Flavor Liquor" Tianshi Koji Making Method, "High Temperature Daqu Microbial Stability Research" project and the "Wine Master School" talent training project will be launched, and the School of Liquor and Food Engineering of Guizhou University will provide technical strength for the Institute, carry out scientific research project research, and guide the Institute to formulate teaching and training programs and provide teachersProvide expert resources and technical consultation for the formulation of group standards for "Wudaomen Daqu Sauce-flavored Liquor".
The smooth progress of all this is because the School of Liquor and Food Engineering of Guizhou University and Yuanming Liquor Group have a common goal - to fully promote the development of sauce-flavored liquor and Guizhou liquor industry!
This is the second year that Yuanming Old Liquor has invited wine friends from all over the country to authenticate the old liquor.
At the scene, the grand award ceremony prepared for outstanding partners and 100 brand friends all demonstrated the sincere gratitude of all Yuanming people to every friend who cares about and supports Yuanming.
The New Year's opening ceremony of Yuanming Old Liquor uses "ceremony" to promote brand recognition;With "piety" to interpret the Yuanming Wine Group to wine friends, always with gratitude;Create industry reputation and brand potential energy with "quality".
In the midst of the all-dimensional iterative upgrading and the continuous enrichment of the experience of drinking friends, the opening ceremony has gradually become a cultural festival with far-sighted, industry characteristics and Chinese characteristics, and has also become an IP event that is highly anticipated by the industry and drinking friends, radiating more majestic cultural power.
What kind of "industry-level pet fans" surprise will next year's Yuanming New Year's opening ceremony bring us?I believe that in the future, this IP event that has attracted much attention will win more competitiveness for Yuanming Liquor Group and deliver greater value to the industry.