China Net Finance, December 30 (Reporter Zhang Ziyi) The long-awaited New Year's Day holiday is coming, and people are ready to go out of their homes to visit relatives, friends, and travel, and the popularity of travel is not reduced.
According to data from the Civil Aviation Administration, during the New Year's Day holiday, the number of flights across the country is expected to reach 49,000, an increase of about 85 over the same period in 20235%。According to data released by a number of OTA platforms, the number of holiday travel bookings increased sharply year-on-year, and the number of travel product bookings increased significantly.
Analysts believe that the growth of residents' willingness to consume, coupled with the concentration of domestic holidays, has led to the collection of ** travel, which is a major driving factor for the popularity of travel on New Year's Day. At the same time, many places have also introduced measures to help the holiday tourism consumption market heat up.
The enthusiasm for travel is high.
According to data released by the railway department a few days ago, the railway New Year's Day holiday transportation was officially launched on December 29 and will last for a period of 5 days from January 2, 2024 to January 2, 2024, and the national railway is expected to send 63 million passengers, and December 30 is the peak of passenger flow, and it is expected to send 15 million passengers.
In terms of civil aviation, data from the Civil Aviation Administration of China shows that during the New Year's Day holiday, the number of flights nationwide is expected to reach 49,000, an increase of about 85 over the same period in 20235%, an average of about 16,300 classes per day. It is expected that January 1 will be the highest number of flights in a single day during the holiday, and it is expected to reach 16,600 flights.
In addition, a number of OTA platforms released data saying that holiday travel product bookings have ushered in a significant increase, and some surrounding hotel rooms have been sold out.
According to Tuniu's "2024 New Year's Day Travel Consumption**", from December 1 to 14, Tuniu's New Year's Day holiday travel product booking popularity increased significantly, with the number of bookings increasing by 220% year-on-year. Travel themes such as hot spring tours at home, theme park tours around the area, and ice and snow tours in the north are highly sought after.
According to the "2024 New Year's Day New Year's Eve Travel Insights" recently released by Ctrip, as of December 15, the overall domestic travel orders for the 2024 New Year's Day holiday have increased by more than 3 times year-on-year, hotel orders have increased by more than 5 times year-on-year, air tickets have increased by 205%, and vacation orders such as customized tours have increased by 240%. In terms of search popularity, the search popularity of domestic air tickets on Ctrip's platform increased by 26% compared with the same period in 2019, and the search popularity of domestic hotels increased by 170% compared with 2019.
On the Qunar platform, the number of advance bookings for tickets for Shanghai Disneyland, Universal Beijing Resort, Hong Kong Disneyland, Chimelong Theme Park, and Harbin Ice and Snow World increased by 11 times. In the case of Shanghai Disneyland, for example, with the opening of the new park, Zootopia, there has been a significant number of ticket bookings recently**. As of now, some of the surrounding hotel rooms have been sold out during the New Year's Day.
Pan Helin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of the International Business School of Zhejiang University, told the financial reporter of China.com: "The growth of residents' willingness to consume, coupled with the concentration of domestic holidays, has led to the gathering of ** travel, which has also created a boom in travel on New Year's Day. ”
Shen Meng, director of Xiangsong Capital, believes in his analysis: "On the one hand, the pressure of people's life and work continues to be high-intensity, and they need to be released and relieved by holiday travelOn the other hand, residents' demand for bulk consumer goods has decreased, which has also released a certain amount of spending power for travel. ”
Ice and snow tourism is on the rise.
Among the many tourism projects, ice and snow sports have become a popular activity. The New Year's Day holiday is the peak season for ice and snow activities, although the weather is cold, but it can't stop people's enthusiasm, and many people have made a strategy early and arranged a travel itinerary.
When I heard that the nearby ski resorts were open, I wanted to go skiing for a long time, but I didn't have time to go there due to work or other reasons. It's just in time for the New Year's Day holiday, so I made an appointment with my friends to go skiing together, and we also read various skiing tips on the Internet in advance!Ms. Luo, who works in Beijing, told reporters.
In fact, with the gradual decline in temperature in many places across the country in recent times, the popularity of ice and snow tourism is rising.
Mafengwo big data shows that in the previous week, the popularity of "New Year's Eve destinations" increased by as much as 266%, and the "cold winter party" flocked to Harbin, driving it to the top of this winter's domestic travel destinations, and after the official opening of the ice and snow world on the 18th, the popularity of Harbin soared by 300% month-on-month.
Driven by ice and snow tourism, the number of homestay bookings has increased significantly. According to data released by Tujia B&B, the number of bookings for New Year's Day B&B in Harbin will increase by 27 times year-on-year in 2023, Shenyang will increase by 20 times, Yanbian will increase by 8 times, and Changchun and Mudanjiang will lead the growth rate. In addition, the number of homestay bookings on the platform containing keywords such as "skiing" and "ice and snow" increased by 7% compared with 20195 times.
Winter ice and snow tourism can give tourists a different experience, many southern tourists may be fresh, because the south rarely sees ice and snow, while northern tourists enjoy snow is a habit. Pan and Lin said that in addition, the previous Beijing Winter Olympics set off a "boom in ice and snow sports", driving some tourists to participate in ice and snow sports.
It is worth mentioning that the continuous rise in the popularity of ice and snow tourism has released huge consumption potential. Many places have also seized the opportunity and introduced a variety of measures to help the tourism consumption market heat up.
For example, from November 8, 2023 to February 28, 2024, Heilongjiang Province will carry out the "100-day action" for winter ice and snow tourism, launch 60 specific measures, and innovate the "cultural tourism experience officer" system in the province, effectively transforming the advantages of ice and snow resources into consumption advantages in the tourism market.
On December 28, the Beijing Ice and Snow Tourism Season, hosted by the Beijing Municipal Bureau of Culture and Tourism, was officially launched. The event brings together the ice and snow resources and cultural and tourism resources of the city's 16 districts, covering scenic spots, hot springs, homestays, folk activities, festivals, art exhibitions, ice and snow events and other formats.
Analysts believe that the current consumption potential of China's ice and snow tourism market is continuing to be released. The "China Ice and Snow Tourism Development Report (2023)" previously released by the China Tourism Academy predicts that the number of ice and snow leisure tourists in China is expected to reach 5 in the 2024-2025 ice and snow seasonWith 200 million people, China's ice and snow leisure tourism revenue will reach 720 billion yuan, and ice and snow tourism will become the core engine of winter tourism and ice and snow economy.