On December 1, the "Douyin **Double 12 Good Things Festival" was officially launched. The platform launched a cross-store discount activity of 20 off every 150, and provided consumption coupons of various denominations for consumers to use superimposed, and strived to recommend more high-quality and affordable warm winter goodies to the public with the help of short**, live broadcast, ** and other global modes. The "Douyin **Double 12 Good Things Festival" lasts for 12 days and ends on December 12.
During the event, the Douyin**Double 12 venue will set up a special area for full reduction, focusing on displaying many products participating in the cross-store 150 minus 20 activities, such as down jackets, snow boots, cashmere coats that take into account warmth and fashion, beef and mutton, wolfberry and red dates suitable for winter eating, as well as convenient small household appliances such as foot soaking buckets and thermostatic kettles, as well as various styles of hand creams and body lot......ionsA variety of warm winter goodies will reach more consumers with cross-store discounts. In addition, the platform has launched a variety of denominations such as 300 minus 30, 600 minus 60, and 1200 minus 120, which can be used in combination with each full reduction to enjoy lower**.
During the Double 12 period, Douyin e-commerce will launch a number of high-price channels such as value shopping and seckill on the basis of the ** zone, so as to link cost-effective products to more consumers. In addition, ** will also launch a number of categories of theme lists, so that users with potential consumer needs can more efficiently discover good prices. In addition to the shelf scene, the "Douyin Double 12 Good Things Festival" will also focus on content fields such as the live broadcast room of key influencers and the live broadcast room of good things, and create business increments for merchants and influencers through high-quality content of e-commerce.
In order to help brand stores continue to develop on the platform, the "Douyin**Double 12 Good Things Festival" co-brand Douyin*** has launched a merchant membership activity, where consumers can purchase some brand member special products at a member price or membership coupon. Brands such as Naturetang, Hanshu and Liby all participated in the activity, making high-quality domestic products more cost-effective.
Douyin e-commerce also continued to focus on social value creation during the Double 12 period, expanding the market for agricultural products and intangible cultural heritage handicrafts. Nowadays, it is the ripe picking season of navel oranges in southern Jiangxi, and the navel oranges with large fruit skin and thin skin, sweet and sour are being sent to thousands of households from the land of "Orange Township". The "Mountain Goods on the Headlines" agricultural assistance project has invested special resources to help local agriculture-related businesses operate and sell in the peak sales season of navel oranges in December. During the Double 12 period, the platform's "Rejuvenation of Intangible Cultural Heritage" Industrial Belt Support Project will also enter Donghai County, Jiangsu Province, to create an online venue to display the national intangible cultural heritage Donghai crystal carving skills, and at the same time join hands with intangible cultural heritage inheritors, craftsmen and merchants to bring local crystal products into more people's homes.
The relevant person in charge of Douyin e-commerce said that the platform hopes to create business increments for brand domestic products, e-commerce talents, and small and medium-sized businesses with the help of big promotions at the end of the year, and at the same time, it also vigorously invests resources to launch real preferential benefits to provide consumers with more winter value-added goods.