Intel and AMD chip controversy Intel s new model advertising comparison Ry

Mondo Technology Updated on 2024-01-28

Recently, Intel has used a very offensive way to compare AMD's Ryzen 7000 mobile chip in its advertising campaign, which has caused controversy among consumers and the market. Intel has released a policy manual called "Core Truths," which reveals how AMD's mobile processor naming scheme misleads consumers. According to The Verge, this strategy manual has been removed.

While this strategy manual is not entirely unreasonable, and while it is an exaggeration, AMD does adopt a new approach to the naming of mobile processors that does not clearly distinguish between the old architecture and the new generation of processors. Unlike the nomenclature that Intel and AMD have been employing for years to match the architecture to the generations, AMD now says that all of its mobile processors are part of the latest Ryzen 7000 series, regardless of the architecture they use.

However, while Intel's policy manual contains some facts, its approach to AMD seems too aggressive. First of all, the understanding of processor naming conventions varies from person to person, depending on the consumer's understanding and experience. In addition, some consumers may assume that their needs will be met based on the name alone, which makes this misleading even more serious.

Still, Intel's approach shouldn't cover up AMD's mistakes in this incident. AMD's Ryzen 7000 naming scheme has sparked confusion in the mobile space and could mislead consumers into buying processors that use older architectures. There are already some laptops on the market that use these chips, especially budget laptops like the Acer Aspire 3.

Regardless, whether you're considering buying an Intel or AMD product, Intel's new naming scheme still proves it: it's still important to have a deep understanding of what you're buying. Whether it is news from Intel or AMD, it should be accepted and interpreted in a fair and objective manner.

In this competitive market, understanding and awareness of technology products remains crucial. Whether you choose an AMD or Intel product, please fully understand the product information before making a purchase and make an informed decision.

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