Oriental Selection issued an announcement: After the decision of the board of directors of Oriental Selection, Chairman Yu Minhong concurrently served as CEO of Oriental Selection, and dismissed: Sun Dongxu as executive director and CEO of Oriental Selection, effective immediately.
Since the outbreak of the Dongfang Selection Small Essay Incident, the stock price of Dongfang Selection has continued to lose fans, and Douyin has continued to lose fans, which has dropped from 31.16 million on December 9 to 28.9 million now, with more than 2 million fans, and it is currently losing fans at a rate of 1,000 people per minute.
On the evening of December 15, the remarks of Tianquan, the anchor of the Dongfang Selection Live Broadcast Room, sparked heated discussions among netizens.
On the evening of December 15, Dongfang Selection anchor Tianquan imitated CEO Sun Dongxu throwing his mobile phone during the live broadcast, and his words were suspected of provoking fans.
Netizens are very cultured, the imagination and creativity of netizens are much higher than we imagined, we have set up so many blocking words, and we can also change the law. Admire, really admire. It's all here, you use the three coupons before you get blocked. A lot of our stuff is sold at a discount, and if we break down, we will buy it. If you want to break down the Oriental selection, it's very simple, just crazy to buy those 10 yuan coupons for eggs, balat and jelly oranges, etc., win-win. If you pay a bill before you are closed and blocked by us, it is equivalent to causing us double the damage. ”
Tianquan's remarks caused fans to frantically take off, and yesterday night's live broadcast was 4 hours, and Dongfang selected 700,000 fans. Up to now, the number of fans in the Dongfang Selection Douyin live broadcast room is 291160,000, a decrease of 2.04 million compared to 31.16 million on December 9.
In the early morning of December 16th, Dongfang Selection's official Douyin account updated its profile, announcing that it would be temporarily suspended on the same dayTeacher Yu is leading everyone to review. The broadcast will start on time on December 17th, thank you for your love and tolerance!
Previously reported:
It is understood that the Dongfang Selection "Small Composition" incident originated from the "Jilin Tour" that opened on December 5, and Dong Yuhui's copywriting in the live broadcast was praised by netizens. On December 6, some netizens asked who did it, and the account "" responded: "Every time a small composition is made, the anchor is in front of the camera, and behind it are the friends of the copywriting creation team, shooting team, and editing team. The response caused dissatisfaction among Dong Yuhui's fans, and some netizens said: "Yu Minhong said that the Shanxi essay was written by Dong Yuhui." After that, many topics such as "Dong Yuhui's small composition", "Dongfang Selection CEO said that Dong Yuhui's annual salary is more than 10 million", "Dong Yuhui responds to the small composition incident again" and other topics also appeared on Weibo hot searches. On December 14, Yu Minhong and Sun Dongxu apologized one after another. The former apologized to Dong Yuhui, saying that the practice lacked professionalism and that there were big loopholes in the company's managementThe latter also apologized for his "aggressive" demeanor in his previous response, mentioning Dong Yuhui's salary and other remarks, "Netizen fans are our food and clothing parents". 
It is worth noting that Dong Yuhui has recently modified the signature of his personal Douyin account, changing it to "Don't will, don't must, don't solid, don't me", which was previously "used to be a teacher, now a salesperson". The IP address shows that it is in Shaanxi. 
Judging from the trend of events in the past two days, CEO Sun Dongxu is in the vortex of criticism from all sides, and Dong Yuhui has received strong support and fan support from Luo Yonghao, Li Guoqing, Chen Xiangdong and other parties. On December 15, Luo Yonghao posted on Weibo that if Mr. Dong Yuhui himself wants to start a business, I am willing to save a bureau with some friends who do investment and business to support him to start a business smoothly. On December 15, a screenshot circulated on the Internet showed that some netizens said that Liu Qiangdong's vice president of human resources had gone to Shaanxi to recruit Dong Yuhui with Liu Qiangdong's autograph, and the talks went smoothly, and it was very likely to go to JD.com. According to the ** Times, in response to the rumors,Dong Yuhui said: "It is not true, and I have not contacted any company at present." JD.com has not responded to the incident. In addition, on December 15, Chen Xiangdong, the founder, chairman and CEO of Gaotu, said in an interview with The Paper and other ** that he would not take the initiative to dig Dong Yuhui, and thought that Dong Yuhui would not come out to start a business. Xu Zhiming, the founder of the original fast schoolbag and the current manager of his parents, commented on the circle of friends on the 14th that Dongfang Xiaosun, the CEO of Dongfang Selection, should be fired immediately, and Yu Minhong should also be fired immediately from CEO Dongfang Xiaosun. 
Sun Dongxu related profile:2007.06-2008.06, Teacher of Foreign Examination Department of Tianjin New Oriental School2008.06-2009.06, Assistant Director of Foreign Examination Department of Hefei New Oriental School2012.03-2013.10, Assistant Principal of Hefei New Oriental School2013.10-2016.04, Principal of Hefei New Oriental School2016.04-2018.05, President of New Oriental Northwest China2019.08 New Oriental** Technology Holdings***Executive Director Chief Executive Officer, 2023 03 Oriental SelectionExecutive Director, Chief Executive Officer, 10 October 2023, Oriental Selection (Zhuhai) Tourism & Culture *** Legal Person** Oriental Selection official account, Orange Persimmon Interactive
Editor-in-charge: Zhai Yujing
Duty Editor: Sui Yinwei
Reviewed by Dou Huaiguo
School in charge: Zhang Min
