With the passage of time, we have ushered in a new round of the first battle in the automobile market. It seems that in the bell at the end of the year, in order to compete for market share, various car companies have set off a new competition.
On the evening of November 30, Geely and Xia Yiping, CEO of the cooperative car manufacturing project Jiyue, announced that the first model of Jiyue 01 will drop by 30,000 yuan, and the price will be adjusted to 21990,000 30990,000 yuan. This blockbuster news, like the north wind in winter, shook the market. On the basis of price reduction, the long-life ternary lithium battery option package (100kWh) of Jiyue 01 was simultaneously reduced by 10,000 yuan. This is undoubtedly a deep stimulus to the market. At the same time, for those consumers who want to replace a new car, they can also reduce it by another 5,000 yuan on the basis of the price reduction. For old users who have picked up the car, Jiyue will give a cash compensation of 30,000 yuan for the price difference according to the price of the latest model.
Looking back at the beginning of this year, it seems that the competition in the automotive market has entered a white-hot stage. The battle is being fought round after round, and almost all market participants are caught up in it. Entering December, with the year-end sales target approaching, major car companies have also pushed the first battle to a new climax in order to sprint the annual sales target. Even BYD, China's best-selling automaker, is not immune.
On December 1, BYD announced that Dynasty Network, led by the champion models Qin and Han, launched a limited-time fuel transfer**, with a maximum discount of 20,000 yuan, only in December. Among them, Qin PLUS DM-i dropped by 10,000 yuan, and the price was 8 for a limited timeFrom 980,000 yuan. This news was like a bomb detonating in the market, and Qin PLUS DM-i** dropped to less than 100,000 yuan for the first time, which had a huge impact on the A-class fuel car market. Only 9 months later, the ** of this car hit less than 90,000 yuan.
In addition to Qin, BYD Han dropped up to 20,000 yuan to enter the market below 200,000 yuan;Don up to minus 150,000 yuan;Song reduced 10,000 yuan;The maximum drop of yuan is 6,000 yuan. These price reduction strategies are undoubtedly aimed at sprinting the sales target for the whole year.
In January and October of this year, BYD's cumulative sales were 23710,000 units, 62 more units need to be sold from the annual sales target of 3 million units90,000 units. This means that in the last two months of this year, BYD's average monthly sales will reach 31450,000 units. In October this year, BYD's monthly sales exceeded 300,000 units for the first time. However, although this goal is still somewhat challenging for BYD, they seem to be ready to sprint to the sales target through the ** battle.
In terms of the achievement rate of annual sales targets in the first ten months of this year, BYD is far more stressed than BYD near the end of the year. Except for Li Auto and Geely Automobile, the sales completion of other car companies has not reached 8%. Among them, SAIC, Great Wall Motor, Dongfeng Group Co., Ltd., Leapmotor, Xiaopeng Motors, Weilai Automobile and other car companies have achieved less than 7%. This means that many car companies are facing sales pressure. In the last month of this year, limited-time offers, rights and interests plus and other "dramas" in the auto market may be further upgraded.
At BYD's 2023 semi-annual results meeting, Wang Chuanfu, chairman and president of BYD, said that in the next 3 to 5 years, the auto market as a whole or different market segments will continue to fight. This sentence seems to indicate that the competition in the automobile market will be more fierce in the future. However, this is undoubtedly good news for consumers. The fierce competition of major car companies will bring more discounts and benefits, so that consumers can buy their favorite vehicles at a lower price**.
At present, the competitive landscape of the automobile consumer market has entered a new stage. Not only in the Chinese market, but also around the world are facing huge challenges and opportunities. In this context, major car companies need to continue to innovate and optimize their products and services in order to stand out in the fierce market competition. At the same time, consumers also need to maintain a vigilant and rational consumption attitude, and choose the model and brand that suits them.
The automotive market of the future will be more diversified and personalized. With the rapid development of new energy vehicles and the continuous application of intelligent technology, consumers will have more choices and experiences. At the same time, car companies also need to strengthen internal management and cost control, and improve product quality and service levels to meet consumer needs and expectations.
In short, the current competitive landscape of the automobile consumer market has entered a new stage. OEMs need to respond to market challenges and opportunities by continuously innovating and optimizing their products and services. At the same time, consumers also need to maintain a vigilant and rational consumption attitude to choose the right model and brand for themselves. Only in this way can a win-win outcome be achieved.