U.S. electric vehicle companies have been taught a lesson, and the price increase has been abandoned by domestic consumers
Recent figures released by U.S. power companies show that in the second quarter of this year, deliveries fell by 17 percent compared to the same period last year9%。As the leader of new energy vehicles in China, BYD has surpassed the American electric vehicle manufacturer to become the world's top seller, with more than 100,000 units sold per month.
According to BYD's figures, 105,000 units were sold in April and 114,000 units in May, and the industry expects more than 120,000 units in June and 340,000 units in the second quarter. Compared to 28 in the same period last yearThis number has risen by 20% compared to 30,000 units and continues to grow at a double rate every year.
According to figures released by American power companies, a total of 255,000 cars were sold in the second quarter of this year, an increase of 27% year-on-year and a year-on-year decrease of 18%, both on an annual basis and a year-on-year increase, greatly lagging BYD, indicating that the company has lost its former vitality.
The decline in sales of electric vehicle manufacturers in the United States is largely due to their continuous price increases, from last year to now, their Y models have risen from more than 270,000 to 360,000, and their three models, also from more than 230,000 to 270,000, this time the sharp price increase, caused many people to complain.
Recalling the development process of American electric vehicle companies in China, since the end of 2019, they have launched two models of Y and 3 in their factory in Shanghai, because of the reduction in production, so **are within 300,000, plus the previous **subsidy, the sales of these two models have always ranked at the top of the best-selling list of 100,000-level models in the country. Following the growth in sales in China, the company has also seen significant sales growth around the world.
However, in the second half of 2021, American electric vehicle manufacturers may feel that their models have a certain competitiveness, because China has won the recognition of many people and needs to constantly improve the ** standard, and in their opinion, this is the Chinese are full of food and support, and then go to harvest their leeks, although he said that this is because of the cost of production, but customers are not satisfied with it.
At a time when the domestic development of American electric vehicle companies is sluggish, China's electric vehicle industry is developing rapidly, and China's local electric vehicle manufacturers are developing rapidly.
Judging from the figures in the first quarter, the sales of electric vehicles of the three major brands such as GAC Changan, Chery and Geely Automobile have doubled, especially GAC Changan, in the price range of 100,000 yuan, GAC Changan is far ahead, ranking behind BYD, which can be said to be far ahead.
You know, domestic new energy vehicle manufacturers have a lot of about 100,000 yuan of cars, 100,000 yuan is the current mainstream price in China, Japan and Germany fuel vehicles are also about 100,000 yuan of cars, but the United States of new energy vehicles are the opposite, under the competition in China, the first to more than 300,000, this is the current situation.
American electric car companies have experienced a similar experience to Apple on smartphones, in the early days, Apple was because of a crisis of confidence in the local market, **constantly**, and was eventually abandoned by customers, and later China's mobile phone manufacturers occupied more high-end markets, and Apple launched fierce competition, and finally through **, regained its dominance.
Will the setbacks of U.S. EV makers in their home markets prompt them to rethink their pricing strategies and win the hearts of Chinese users by cutting prices?