Automobile exports
Auto-first|Relaxation
It is not enough for the highly stressed joint venture car brands to focus only on the domestic market, as part of the global layout, China's major joint venture factories have begun to intensively target overseas.
Recently, Jetta's overseas export business was approved by the German headquarters; Yueda Kia's exports exceeded 10,000 units; Dongfeng Nissan will start exports in 2025; Beijing Hyundai exported 100,000 units in three years, and after decades of development, the role of the joint venture as an overseas export base has been unprecedentedly expanded.
One of the important reasons for the evolution of the Jetta from a model of the Volkswagen brand to an independent brand is its high popularity and good reputation among Chinese consumers. In the past four years of independence, "one door and three victories", sales have been steady and progressive, and the brand has opened the road to upward mobility. Its unique position in the mass system has laid the groundwork for the development advantages of its exports.
In the past November, Yueda Kia's export sales reached 11,220, a year-on-year increase of 1856%, which is the first time that vehicle exports exceeded 10,000 in August, and the export sales in a single month exceeded 10,000 again, and hit a record high. It is worth noting that this year, Yueda Kia has "gone to sea" dozens of times, and the products of Yueda enterprises set sail from Yancheng Dafeng Port Wharf and are exported to more than 30 countries and regions such as the Middle East, Africa, North America, Central and South America, and Asia-Pacific. From January to November this year, Yueda Kia exported and sold a total of 75,837 vehicles, a year-on-year increase of 923%。Such a market increment can be described as a relief for Yueda Kia.
According to the plan, Yueda Kia will also increase the export of K5, EV5 and other models, and continue to expand the number of export countries and regions to 80, aiming to build the Yancheng plant into a global export base for Kia.
Yueda Kia is like this, and Beijing Hyundai's strategic choice is the same. Beijing Hyundai, which has readjusted and started again, plans to return to the main track in the next three years, which is also the most important goal for both shareholders. Among them, the export target for 2023-2025 is broken down into 50,000 units, 100,000 units, and 150,000 units per year, which is the most important measure for Hyundai Group to support Beijing Hyundai in absorbing production capacity and improving operational efficiency.
Recently, Dongfeng Motor revealed that Dongfeng Motor will carry out export business with the support of Dongfeng Group and Nissan Global. The plan will be launched in 2025, with an initial sales target of 100,000 units, including four Nissan brand new energy vehicles, and Dongfeng Motor will continue to expand its export scale according to the actual situation in the future. Obviously, this is the channel strategy adjustment that Dongfeng Nissan had to make after stepping down from the altar of one million vehicles last year.
Since the beginning of this year, Japanese cars have been under significant pressure. Dongfeng Honda also regards overseas exports as an important outlet to release pressure. In May this year, Dongfeng Honda announced that it would export its vehicles overseas for the first time, and at that time, its vehicle export projects mainly involved two models, namely CR-V (hybrid and plug-in hybrid) and e:NS1 (pure electric), which will be exported to many European countries. According to the official, the project marks the official departure of Dongfeng Honda's vehicles into the overseas market, becoming the first step into the overseas market, and will also be an important milestone in the development of Dongfeng Honda's overseas business.
In the early years, joint ventures filled production capacity to meet domestic demand, with the intensification of market competition and head effect, even if domestic production capacity has been reduced again and again, some brands are still in a state of not being satisfied. In the early years, the auto giants laid out various vehicle factories in China are becoming export bases based in China and facing the world. (Partly ** from the Internet).