Market Overview:Every car company wants its products to become a hit in the market, but in the cruel competition of more than 600 models in China, they all want to occupy a leading position in the market segment, how easy is it?
Since the launch of the worst-selling model in one sentence, it has attracted the attention of consumers. On the one hand, it may be to watch the excitement or avoid pitfalls in the process of choosing a car, but the worst sales volume is also a warning to various brands that they must be cautious when spending hundreds of millions of dollars to launch products.
Especially in some marginalized or segmented markets, the chances of new product introduction being successful are getting smaller and smaller.
Even some popular brands, such as Audi, Mercedes-Benz, and even Honda, Great Wall, etc., are also impressively on the bottom list, whether in terms of face or lining, it seems that they can't be justified.
However, then again, it is impossible for a company to eat all market segments, and there are many lucky ones, and in the end they are hit on the head.
Streamlining models and making explosive products bigger and stronger has almost become a consensus in the current brutally competitive market. Therefore, the car factory bosses, the market is so volatile, let's bear the pain and cut love, and stop some products that are inefficient, occupy too many resources of the enterprise, and have labor costs.
The more difficult the market, the more you need to travel light.